Product Marketing Manager - LED Wall

📌 Core Information

🔹 Job Title: Product Marketing Manager - LED Wall

🔹 Company: Sony Europe

🔹 Location: Weybridge, Surrey, United Kingdom

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with occasional travel

🚀 Job Overview

Key aspects of this role include:

• Defining regional LED marketing and sales strategy
• Understanding market trends and customer behavior
• Leading product launches and life cycle management
• Building relationships with influencers, journalists, and consultants
• Collaborating with cross-functional teams and HQ in Tokyo

ASSUMPTION: This role requires a high degree of visibility and collaboration, with a focus on driving sales and profit growth.

📋 Key Responsibilities

✅ Set product strategies, sharpen message and proposition, and analyze trends

✅ Lead training and presentations to internal teams, channel partners, and consultants

✅ Act on customer voice, build relationships with key influencers, and track partnership development

✅ Lead discussions to ensure all comms meet quality standards and optimize use of demonstrations

✅ Analyze win/loss and define EU requirements for future roadmap, partnering with BDM and Pre-Sales

✅ Undertake product marketing reporting for VoC, market feedback, vertical penetration, events, digital promotions, and provide relevant supportive data to support sales teams

ASSUMPTION: This role involves a mix of strategic planning, stakeholder management, and analytical work, with a strong focus on driving sales and market penetration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in product marketing within the ProAV industry, with a focus on LED walls

Required Skills:

• Excellent written and verbal communication skills
• Proven ability to analyze market trends and customer behavior
• Strong stakeholder management and collaboration skills
• Willingness to travel when required

Preferred Skills:

• Experience working with European or global markets
• Fluency in additional languages

ASSUMPTION: Candidates with relevant industry experience and strong communication skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £55,000 - £70,000 per annum (based on industry standards for a mid-level marketing role in the UK)

Benefits:

• Competitive salaries
• Hybrid and flexible working policies
• Wellbeing services
• Learning and personal development programs
• Volunteering days

Working Hours: Full-time, with occasional extended trips for exhibitions and potential visits to Tokyo

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in the UK, with additional allowances for experience and language skills.

📌 Applicant Insights

🔍 Company Context

Industry: Sony Europe operates in the entertainment industry, focusing on consumer and professional markets, as well as Imaging & Sensing Solutions

Company Size: 1,001-5,000 employees, providing a large and diverse work environment

Founded: 1946, with a rich history in consumer electronics and entertainment

Company Description:

• Drives Sony’s leading entertainment, technology, and services business for consumer and professional markets across Europe
• Empowers unique individuals to express their creativity, share their curiosity, and grow their passions
• Believes in delivering Sony's purpose to fill the world with emotion through the power of creativity and technology

Company Specialties:

• AI
• Biotechnology
• Consumer Electronics
• Healthcare
• Imaging & Sensing
• Mobile
• R&D
• Semiconductor
• Software

Company Website: http://www.sony.com

ASSUMPTION: Sony Europe offers a dynamic and innovative work environment, with a strong focus on creativity and technology.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the Manager, with collaboration across various teams and HQ in Tokyo

Work Arrangement: Hybrid, with 3 office days per week and occasional travel

Growth Opportunities:

• Potential for international assignments or visits to Tokyo
• Opportunities to work on high-visibility projects and expand skillset
• Access to learning and development programs

ASSUMPTION: This role offers a mix of strategic and operational responsibilities, with opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): The Heights, Brooklands, Weybridge, KT13 0XW, UK

Geographic Context:

• Weybridge is a town in Surrey, located approximately 18 miles southwest of London
• Surrey is known for its beautiful countryside and vibrant business community
• The office is situated near the M25 motorway and has good public transport links

Work Schedule: Full-time, with occasional extended trips for exhibitions and potential visits to Tokyo

ASSUMPTION: The Weybridge office offers a modern and collaborative work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with HR
• Face-to-face interview with hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Market analysis and trend identification skills
• Communication and presentation skills
• Stakeholder management and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant industry experience and achievements in your resume
• Tailor your cover letter to emphasize your understanding of the role and company
• Prepare for behavioral and situational interview questions focused on marketing and stakeholder management

ATS Keywords: Product Marketing, ProAV Industry, LED Wall, Market Analysis, Customer Relationship Management, Stakeholder Management, Hybrid Work, Travel Willingness

ASSUMPTION: The application process is likely to involve multiple interviews, with a focus on assessing the candidate's market analysis, communication, and stakeholder management skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Market research and analytics tools (e.g., Google Trends, SEMrush)

ASSUMPTION: The role may require the use of various marketing and analytics tools, with a focus on market research and customer relationship management.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Integrity
• Respect
• Open-mindedness

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative and innovative work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong commitment to driving results and continuous improvement?

ASSUMPTION: Sony Europe values creativity, innovation, and collaboration, with a strong focus on driving results and continuous improvement.

⚠️ Potential Challenges

• Occasional extended travel for exhibitions and potential visits to Tokyo
• Managing multiple stakeholders and balancing competing priorities
• Keeping up with rapid market changes and technological advancements
• Working in a large and diverse organization with a complex reporting structure

ASSUMPTION: This role may present challenges related to travel, stakeholder management, and working in a large and complex organization.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on LED wall products within the ProAV industry
• Sony Europe offers a large and diverse work environment, with opportunities for international assignments and visits to Tokyo
• Career progression may involve moving into senior marketing roles or taking on international assignments

ASSUMPTION: This role is unique within Sony Europe, focusing on a specific product category within the ProAV industry, and offers opportunities for international assignments and career growth.

📝 Sample Projects

• Conducting market research and analysis to identify trends and opportunities in the LED wall market
• Developing and executing product launch campaigns for new LED wall products
• Managing product life cycle and optimizing after-sales service performance

ASSUMPTION: Sample projects for this role may involve market research, product launch campaigns, and life cycle management for LED wall products within the ProAV industry.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Product Marketing department?
• How does Sony Europe support the growth and development of its employees in marketing roles?
• What are the key priorities for this role in the first 90 days?
• How does Sony Europe approach sustainability and its impact on the LED wall product category?
• What is the typical career path for someone in this role, and what opportunities exist for growth and development?

ASSUMPTION: Interview questions should focus on team dynamics, career growth, role priorities, sustainability, and career path opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant industry experience and achievements
• Tailor your cover letter to emphasize your understanding of the role and company
• Prepare for behavioral and situational interview questions focused on marketing and stakeholder management
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.