M

Product Marketing Manager, Lens

Mirantis
Full-time
On-site
Raleigh, North Carolina, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager, Lens

πŸ”Ή Company: Mirantis

πŸ”Ή Location: Raleigh, North Carolina, United States (Remote OK)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Defining and positioning Lens products in the Kubernetes and developer tooling landscape
  • Collaborating with cross-functional teams to drive product adoption and growth
  • Creating clear and compelling messaging, content, and go-to-market strategies
  • Conducting market research and competitive analysis to inform product strategy

ASSUMPTION: This role requires a strong understanding of Kubernetes, developer workflows, and cloud-native technologies. The ideal candidate will have experience in product marketing within these fields.

πŸ“‹ Key Responsibilities

βœ… Develop clear and compelling messaging that differentiates Lens in the Kubernetes and developer tooling landscape

βœ… Create go-to-market strategies for product launches and feature updates

βœ… Produce high-quality content including product documentation, sales enablement materials, blogs, webinars, and customer case studies

βœ… Conduct competitive analysis and market research to inform product positioning and strategy

βœ… Partner with sales and customer success teams to ensure they are equipped with the tools and content necessary for customer conversations

βœ… Track and analyze adoption metrics, adjusting strategies to ensure product success

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and comfortable with a dynamic work environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in product marketing, ideally within developer tools, cloud infrastructure, Kubernetes, or related technology fields

Required Skills:

  • Proven ability to craft compelling, clear messaging and value propositions
  • Strong understanding of Kubernetes, cloud-native technologies, and developer workflows
  • Excellent communication and collaboration skills, capable of working effectively with cross-functional teams
  • Data-driven mindset with experience using analytics to drive decision-making

Preferred Skills:

  • Experience with developer-focused marketing and community engagement
  • Familiarity with product-led growth (PLG) strategies

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the global nature of the company.

πŸ’° Compensation & Benefits

Salary Range: $100,000 - $140,000 per year (Based on industry standards for a Product Marketing Manager with 3+ years of experience in the software development field)

Benefits:

  • Remote work
  • Training and learning opportunities
  • Unique development plan
  • Competitive compensation package
  • Strong benefits plan

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the information provided by the company and may be subject to change.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Mirantis operates in the software development industry, specifically focusing on strategic open source infrastructure for containers and virtual machines. The company serves a wide range of industries, including Financial Services, Government & Education, Healthcare, Manufacturing, and Telecommunications.

Company Size: Mirantis is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: Mirantis was founded in 1999 and has since grown to become a leader in its field, contributing to and utilizing open source projects and communities such as Kubernetes and OpenStack.

Company Description:

  • Mirantis provides strategic open source infrastructure to give customers complete control and digital self-determination
  • The company offers a secure and reliable cloud native platform that includes validated FIPS-140-2 Encryption and DISA STIG-ready capabilities
  • Mirantis serves many of the world’s leading enterprises, including Adobe, DocuSign, Inmarsat, PayPal, Reliance Jio, Societe Generale, Splunk, and S&P Global

Company Specialties:

  • Kubernetes
  • Cloud Computing
  • Containers
  • Docker
  • OpenStack
  • Virtualization
  • IaaS
  • CI/CD
  • DevOps
  • DevSecOps
  • FIPS 140-2
  • Managed Services
  • Open Source
  • Security
  • Cloud
  • Edge Computing
  • NFV
  • and VMware replacement

Company Website: https://www.mirantis.com

ASSUMPTION: The company's focus on open source infrastructure and contributions to open source communities make it an attractive option for candidates interested in working with cutting-edge technology and collaborating with a diverse range of industries.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 3+ years of experience in product marketing, seeking to grow their career in a dynamic and innovative environment.

Reporting Structure: The Product Marketing Manager, Lens will report directly to the VP of Product Marketing and collaborate closely with product management, sales, and marketing teams.

Work Arrangement: This role is remote-friendly, offering flexibility for candidates who prefer to work from home or a co-working space.

Growth Opportunities:

  • Expanding the Lens product suite and user base
  • Developing expertise in Kubernetes and cloud-native technologies
  • Gaining experience in cross-functional team collaboration and leadership
  • Potential career progression into senior product marketing roles or other areas of the business

ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be proactive in seeking out opportunities for professional development and growth.

🌍 Location & Work Environment

Office Type: Mirantis offers a remote-friendly work environment, with the option to work from home or a co-working space.

Office Location(s): Mirantis has offices in Campbell, California; Austin, Texas; Lehi, Utah; Poznan, Poland; Prague, Czech Republic; Berlin, Germany; Tokyo, Japan; Moscow, Russia; Saratov, Russia; Kharkiv, Ukraine; Bellevue, Washington; Indianapolis, Indiana; Palo Alto, California; Kitchener, Ontario; Sofia, Bulgaria; Helsinki, Finland; London, UK; Dhaka, Bangladesh; and Raleigh, North Carolina.

Geographic Context:

  • Raleigh, North Carolina, is a mid-sized city with a growing tech industry and a cost of living slightly below the national average
  • The city offers a mild climate, with four distinct seasons and moderate temperatures
  • Raleigh is part of the Research Triangle region, known for its strong focus on education, research, and technology

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexibility for remote work. The specific work hours may vary depending on the candidate's location and team needs.

ASSUMPTION: The work environment and schedule for this role may be subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and comfortable with a dynamic work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • On-site or virtual interview with the team
  • Final interview with the VP of Product Marketing

Key Assessment Areas:

  • Product marketing skills and experience
  • Understanding of Kubernetes, cloud-native technologies, and developer workflows
  • Communication and collaboration skills
  • Data-driven mindset and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your experience with product marketing, Kubernetes, and cloud-native technologies in detail
  • Demonstrate your ability to create clear and compelling messaging and value propositions
  • Showcase your data-driven mindset and experience using analytics to drive decision-making

ATS Keywords: Product Marketing, Kubernetes, Cloud-Native, Developer Tools, Messaging, Value Propositions, Market Research, Sales Enablement, Competitive Analysis, Collaboration, Analytics, Community Engagement, Product-Led Growth, Communication, Cross-Functional Teams

ASSUMPTION: The interview process and assessment areas listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be proactive in seeking out information about the company and role throughout the application process.

πŸ› οΈ Tools & Technologies

  • Asana
  • Slack
  • Google Workspace (G Suite)
  • CRM (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be comfortable learning and adapting to new tools and technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable
  • Open

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and comfortable with change

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced work environment?
  • Are you comfortable collaborating with cross-functional teams and adapting to change?
  • Do you have a strong understanding of Kubernetes, cloud-native technologies, and developer workflows?
  • Are you able to create clear and compelling messaging and value propositions?
  • Do you have a data-driven mindset and experience using analytics to drive decision-making?

ASSUMPTION: The company values and work style listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be proactive in seeking out information about the company culture and assessing their fit throughout the application process.

⚠️ Potential Challenges

  • Working in a fast-paced and dynamic environment may require adaptability and flexibility
  • Collaborating with cross-functional teams may require strong communication and collaboration skills
  • Developing clear and compelling messaging and value propositions may require a deep understanding of Kubernetes, cloud-native technologies, and developer workflows
  • Analyzing adoption metrics and adjusting strategies may require a data-driven mindset and analytical skills

ASSUMPTION: The potential challenges listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be proactive in seeking out information about the role and assessing their fit throughout the application process.

πŸ“ˆ Similar Roles Comparison

  • Product Marketing Manager, Lens at Mirantis vs. Product Marketing Manager, Kubernetes at another company
    • Mirantis focuses on open source infrastructure, while other companies may have a broader product portfolio
    • Mirantis serves a wide range of industries, while other companies may specialize in specific verticals
    • Mirantis offers a remote-friendly work environment, while other companies may have more traditional office-based cultures
  • Product Marketing Manager, Lens at Mirantis vs. Product Marketing Manager, Developer Tools at another company
    • Mirantis specializes in Kubernetes and cloud-native technologies, while other companies may focus on a broader range of developer tools
    • Mirantis serves a wide range of industries, while other companies may specialize in specific verticals
    • Mirantis offers a remote-friendly work environment, while other companies may have more traditional office-based cultures
  • Product Marketing Manager, Lens at Mirantis vs. Senior Product Marketing Manager at another company
    • Mirantis offers opportunities for career progression into senior product marketing roles, while other companies may have more established career paths
    • Mirantis serves a wide range of industries, while other companies may specialize in specific verticals
    • Mirantis offers a remote-friendly work environment, while other companies may have more traditional office-based cultures

ASSUMPTION: The role comparisons listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be proactive in seeking out information about the company and role throughout the application process.

πŸ“ Sample Projects

  • Developing messaging and go-to-market strategy for a new Lens feature release
  • Creating customer case studies and success stories for Lens customers in various industries
  • Conducting market research and competitive analysis to inform product positioning and strategy for Lens

ASSUMPTION: The sample projects listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be proactive in seeking out information about the role and assessing their fit throughout the application process.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for the Product Marketing team at Mirantis?
  • How does Mirantis support the growth and development of its employees, particularly in product marketing roles?
  • What are the key priorities for the Product Marketing team in the first 30, 60, and 90 days in this role?
  • How does Mirantis approach collaboration and communication with cross-functional teams, particularly with product management and sales teams?
  • What are the most challenging aspects of working in a remote-friendly environment, and how does Mirantis support its remote employees?

ASSUMPTION: The key questions listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be proactive in seeking out information about the company and role throughout the application process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for your interview by researching Mirantis, the role, and the industry
  • Be ready to discuss your experience with product marketing, Kubernetes, and cloud-native technologies in detail
  • Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.