📌 Core Information
🔹 Job Title: Product Marketing Manager, Lens
🔹 Company: Mirantis
🔹 Location: Raleigh, North Carolina, United States (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and positioning Lens products in the Kubernetes and developer tooling landscape
- Collaborating cross-functionally with product management, sales, and marketing teams
- Creating go-to-market strategies for product launches and feature updates
- Producing high-quality content, including product documentation, sales enablement materials, and customer case studies
- Conducting competitive analysis and market research to inform product strategy
ASSUMPTION: This role requires a strong understanding of Kubernetes, cloud-native technologies, and developer workflows, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Develop clear and compelling messaging that differentiates Lens in the Kubernetes and developer tooling landscape
✅ Create go-to-market strategies for product launches and feature updates
✅ Produce high-quality content, including product documentation, sales enablement materials, blogs, webinars, and customer case studies
✅ Conduct competitive analysis and market research to inform product positioning and strategy
✅ Partner with sales and customer success teams to ensure they are equipped with the tools and content necessary for customer conversations
✅ Track and analyze adoption metrics, adjusting strategies to ensure product success
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in product marketing, ideally within developer tools, cloud infrastructure, Kubernetes, or related technology fields
Required Skills:
- Proven ability to craft compelling, clear messaging and value propositions
- Strong understanding of Kubernetes, cloud-native technologies, and developer workflows
- Excellent communication and collaboration skills
- Data-driven mindset with experience using analytics to drive decision-making
Preferred Skills:
- Experience with developer-focused marketing and community engagement
- Familiarity with product-led growth (PLG) strategies
ASSUMPTION: Candidates with experience in developer tools or cloud infrastructure are strongly preferred, as they will have a better understanding of the target audience and market landscape.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (Based on industry standards for mid-level product marketing roles in the United States)
Benefits:
- Remote work flexibility
- Training and learning opportunities
- Unique development plan
- Competitive compensation package
- Strong benefits plan
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level product marketing roles in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Mirantis operates in the software development industry, focusing on strategic open source infrastructure for containers and virtual machines. They serve a wide range of industries, including Financial Services, Government & Education, Healthcare, Manufacturing, and Telecommunications.
Company Size: Mirantis has 501-1,000 employees, providing a medium to large-sized work environment with ample opportunities for collaboration and growth.
Founded: Mirantis was founded in 1999, giving it over two decades of experience in the industry.
Company Description:
- Mirantis provides strategic open source infrastructure to give customers complete control and digital self-determination
- They offer a secure and reliable cloud native platform that includes validated FIPS-140-2 Encryption and DISA STIG-ready capabilities
- Mirantis serves many of the world’s leading enterprises, including Adobe, DocuSign, Inmarsat, PayPal, Reliance Jio, Societe Generale, Splunk, and S&P Global
Company Specialties:
- Kubernetes
- Cloud Computing
- Containers
- Docker
- OpenStack
- Virtualization
- IaaS
- CI/CD
- DevOps
- DevSecOps
- FIPS 140-2
- Managed Services
- Open Source
- Security
- Cloud
- Edge Computing
- NFV
- VMware replacement
Company Website: https://www.mirantis.com/
ASSUMPTION: Mirantis' focus on open source infrastructure and commitment to serving leading enterprises make it an attractive employer for candidates interested in strategic, innovative roles.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Product Marketing
Work Arrangement: Remote OK, with the option to work from one of Mirantis' offices or remotely from the location of your choice
Growth Opportunities:
- Potential to advance to senior or management roles within the product marketing team
- Opportunities to work on various products and features, gaining diverse experience
- Access to training, learning, and self-development programs tailored to individual needs
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing within the tech industry.
🌍 Location & Work Environment
Office Type: Mirantis has multiple offices worldwide, with the option to work remotely from the location of your choice
Office Location(s): Campbell, California; Austin, Texas; Raleigh, North Carolina; and other global locations
Geographic Context:
- Raleigh, North Carolina, is a mid-sized city with a growing tech industry and a cost of living lower than many major tech hubs
- The area offers a mix of urban and suburban living options, with easy access to outdoor recreation and cultural attractions
- Mirantis' remote work policy allows employees to live and work from anywhere, providing flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work policy and flexible hours make this role an attractive option for candidates seeking work-life balance and the ability to live and work from anywhere.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the director of product marketing
Key Assessment Areas:
- Understanding of Kubernetes, cloud-native technologies, and developer workflows
- Communication and collaboration skills
- Ability to craft compelling messaging and value propositions
- Data-driven mindset and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience with developer tools, cloud infrastructure, or related technologies
- Be prepared to discuss your understanding of Kubernetes and how you've applied it in previous roles
- Demonstrate your ability to create clear and compelling messaging by providing examples from past projects
ATS Keywords: Kubernetes, cloud-native, developer tools, product marketing, messaging, value propositions, data-driven, analytics
ASSUMPTION: The interview process focuses on assessing the candidate's technical knowledge, communication skills, and ability to create compelling messaging, as these are critical for success in this role.
🛠️ Tools & Technologies
- Product marketing software (e.g., Asana, Trello, or Monday.com)
- Content creation tools (e.g., Google Docs, Microsoft Office, or Adobe Creative Suite)
- Analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude)
- Project management software (e.g., Jira, Asana, or Trello)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing professionals and can be learned or transferred from previous experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a data-driven mindset and enjoy using analytics to inform decision-making?
- Are you able to create clear and compelling messaging that resonates with developers and technical audiences?
ASSUMPTION: Mirantis values candidates who are passionate, innovative, and customer-centric, with a strong work ethic and a collaborative mindset.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- Collaborating with cross-functional teams may require strong communication and project management skills to ensure alignment and successful execution
- Developing clear and compelling messaging for technical audiences may be challenging for candidates without a strong understanding of Kubernetes, cloud-native technologies, and developer workflows
- Remote work may present challenges in terms of communication, collaboration, and maintaining work-life balance
ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and time management skills, as well as a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other product marketing roles in developer tools or cloud infrastructure, but with a specific focus on Kubernetes and the Lens product
- Compared to other product marketing roles, this position may require a deeper understanding of technical concepts and a stronger focus on developer audiences
- Career progression in this role may involve moving into senior or management roles within the product marketing team, or transitioning into other product or marketing leadership positions within the organization
ASSUMPTION: This role offers a unique opportunity to work on a beloved product with an engaged global community, providing a strong foundation for career growth and development in product marketing.
📝 Sample Projects
- Developing messaging and positioning for a new Lens feature, such as improved Kubernetes cluster management or enhanced developer workflows
- Creating a competitive analysis report to inform product strategy and differentiate Lens in the Kubernetes and developer tooling landscape
- Producing a customer case study highlighting the success of Lens in improving developer productivity and clarity for a major enterprise
ASSUMPTION: These sample projects demonstrate the range of responsibilities and deliverables for the Product Marketing Manager, Lens role, showcasing the strategic, creative, and analytical aspects of the position.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap for Lens and how this role will contribute to its success?
- How does the product marketing team collaborate with product management, sales, and other cross-functional teams to ensure alignment and successful execution?
- What opportunities are there for professional growth and development within the product marketing team or the broader organization?
- How does Mirantis support work-life balance for remote employees, and what resources are available to help manage remote work effectively?
- What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the product marketing team's culture and practices?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with developer tools, cloud infrastructure, or related technologies, as well as your understanding of Kubernetes and ability to create clear and compelling messaging
- Prepare examples of your past work that demonstrate your ability to create go-to-market strategies, produce high-quality content, and conduct competitive analysis
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
