Product Marketing Manager, Lens

📌 Core Information

🔹 Job Title: Product Marketing Manager, Lens

🔹 Company: Mirantis

🔹 Location: Raleigh, North Carolina, United States

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining and positioning Lens products in the Kubernetes and developer tooling landscape
• Developing go-to-market strategies for product launches and feature updates
• Creating high-quality content including product documentation, sales enablement materials, blogs, webinars, and customer case studies
• Conducting competitive analysis and market research to inform product positioning and strategy

ASSUMPTION: This role requires a strong understanding of Kubernetes, cloud-native technologies, and developer workflows. The ideal candidate will have experience in product marketing within developer tools, cloud infrastructure, or related technology fields.

📋 Key Responsibilities

✅ Develop clear and compelling messaging that differentiates Lens in the Kubernetes and developer tooling landscape

✅ Create go-to-market strategies for product launches and feature updates

✅ Produce high-quality content including product documentation, sales enablement materials, blogs, webinars, and customer case studies

✅ Conduct competitive analysis and market research to inform product positioning and strategy

✅ Partner with sales and customer success teams to ensure they are equipped with the tools and content necessary for customer conversations

✅ Track and analyze adoption metrics, adjusting strategies to ensure product success

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may evolve based on the company's needs and the product's roadmap.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in product marketing, ideally within developer tools, cloud infrastructure, Kubernetes, or related technology fields

Required Skills:

• Proven ability to craft compelling, clear messaging and value propositions
• Strong understanding of Kubernetes, cloud-native technologies, and developer workflows
• Excellent communication and collaboration skills, capable of working effectively with cross-functional teams
• Data-driven mindset with experience using analytics to drive decision-making

Preferred Skills:

• Experience with developer-focused marketing and community engagement
• Familiarity with product-led growth (PLG) strategies

ASSUMPTION: While the job listing does not specify preferred qualifications, the preferred skills listed above are inferred from the responsibilities and required skills sections.

💰 Compensation & Benefits

Salary Range: $90,000 - $140,000 per year (Based on industry standards for a Product Marketing Manager with 3-5 years of experience in the software development field)

Benefits:

• Remote Work
• Training
• Learning and Self-Development Programs
• Unique Development Plan
• Competitive Compensation Package
• Strong Benefits Plan

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager with 3-5 years of experience in the software development field. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Mirantis operates in the software development industry, specifically focusing on strategic open source infrastructure for containers and virtual machines. They serve a wide range of industries, including Financial Services, Government & Education, Healthcare, Manufacturing, and Telecommunications.

Company Size: Mirantis is a mid-sized company with 501-1,000 employees, providing a collaborative culture committed to professional growth and continuous learning.

Founded: Mirantis was founded in 1999 and has since grown to become a leader in the Cloud Native Industry, with a strong presence in the Kubernetes ecosystem.

Company Description:

• Mirantis provides strategic open source infrastructure to give customers complete control and digital self-determination
• They offer a secure and reliable cloud native platform that includes validated FIPS-140-2 Encryption and DISA STIG-ready capabilities
• Mirantis serves many of the world’s leading enterprises, including Adobe, DocuSign, Inmarsat, PayPal, Reliance Jio, Societe Generale, Splunk, and S&P Global

Company Specialties:

• Kubernetes
• Cloud Computing
• Containers
• Docker
• OpenStack
• Virtualization
• IaaS
• CI/CD
• DevOps
• DevSecOps
• FIPS 140-2
• Managed Services
• Open Source
• Security
• Cloud
• Edge Computing
• NFV
• and VMware replacement

Company Website: https://www.mirantis.com/

ASSUMPTION: The company context provided above is based on the information available from the LinkedIn company page. However, some details may have changed since the last update.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 3+ years of experience in product marketing within developer tools, cloud infrastructure, Kubernetes, or related technology fields.

Reporting Structure: The reporting structure for this role is not explicitly stated in the job description. Applicants should inquire about this during the interview process.

Work Arrangement: This role is remote-friendly, with the option to work remotely from the location of your choice.

Growth Opportunities:

• Join a rapidly growing team driving innovation in the Kubernetes ecosystem
• Collaborative culture committed to professional growth and continuous learning
• Opportunity to directly impact a beloved product with an engaged global community

ASSUMPTION: The growth opportunities listed above are inferred from the job description and company information provided on the LinkedIn company page.

🌍 Location & Work Environment

Office Type: Mirantis has multiple office locations worldwide, with the option to work remotely from the location of your choice.

Office Location(s): 324 S. Harrington St, Raleigh, North Carolina 27603, US

Geographic Context:

• Raleigh is the capital and second-largest city in the state of North Carolina, with a population of approximately 460,000
• The Research Triangle Park (RTP) region, which includes Raleigh, Durham, and Chapel Hill, is a major hub for technology and research companies
• Raleigh offers a mix of urban and suburban living, with a variety of cultural attractions, including museums, theaters, and music venues

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The geographic context provided above is based on general information about the city of Raleigh. However, specific details about the work environment may vary based on the company's policies and the individual team's dynamics.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final round interviews with cross-functional teams
• Background check and offer extension

Key Assessment Areas:

• Product marketing skills and experience
• Understanding of Kubernetes, cloud-native technologies, and developer workflows
• Communication and collaboration skills
• Data-driven mindset and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Kubernetes and developer workflows in your application materials
• Showcase your ability to craft compelling messaging and value propositions in your application materials

ATS Keywords: Product Marketing, Kubernetes, Cloud Infrastructure, Developer Tools, Messaging, Value Propositions, Communication, Collaboration, Market Research, Competitive Analysis, Sales Enablement, Data-Driven Decision Making, Community Engagement, Product-Led Growth, Analytics

ASSUMPTION: The interview and application insights provided above are based on general best practices for job applications and interviews. However, the specific process and assessment areas may vary based on the company's hiring practices.

🛠️ Tools & Technologies

• Product marketing tools (e.g., Asana, Trello, or Monday.com)
• Content creation tools (e.g., Google Docs, Microsoft Word, or Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude)
• Project management tools (e.g., Jira, Asana, or Trello)

ASSUMPTION: The tools and technologies listed above are based on general industry standards for product marketing roles. However, the specific tools used may vary based on the company's preferences and existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Remote-friendly and flexible work arrangements
• Data-driven decision-making
• Continuous learning and professional development
• Strong focus on team collaboration and cross-functional communication

Self-Assessment Questions:

• Do you have a strong understanding of Kubernetes and developer workflows?
• Are you comfortable working in a remote or hybrid work environment?
• Do you thrive in a collaborative, data-driven work culture?

ASSUMPTION: The cultural fit considerations provided above are based on the information available from the LinkedIn company page and the job description. However, some details may have changed since the last update.

⚠️ Potential Challenges

• Working in a fast-paced, rapidly growing startup environment may require adaptability and flexibility
• Collaborating with cross-functional teams may require strong communication and project management skills
• Keeping up with the latest trends and developments in Kubernetes and cloud-native technologies may require continuous learning and professional development
• Balancing multiple projects and priorities may require strong time management and organizational skills

ASSUMPTION: The potential challenges listed above are based on general industry insights and the specific requirements of the role. However, the actual challenges may vary based on the company's dynamics and the individual team's dynamics.

📈 Similar Roles Comparison

• Product Marketing Manager (Lens) vs. Product Marketing Manager (Cloud-Native Technology Company)
• Lens is focused on Kubernetes and developer tooling, while other cloud-native technology companies may have a broader product portfolio
• Lens may require a deeper understanding of Kubernetes and developer workflows, while other roles may focus more on cloud infrastructure or other related technologies
• Career Path: Product Marketing Manager (Lens) → Senior Product Marketing Manager → Director of Product Marketing → VP of Marketing
• This career path is based on general industry trends and may vary based on the company's specific organizational structure and growth opportunities

ASSUMPTION: The similar roles comparison provided above is based on general industry insights and the specific requirements of the role. However, the actual comparisons may vary based on the company's dynamics and the individual team's dynamics.

📝 Sample Projects

• Developing a go-to-market strategy for a new Kubernetes feature release
• Creating a competitive analysis report to inform product positioning and messaging
• Producing a customer case study highlighting the benefits of Lens for a specific industry vertical

ASSUMPTION: The sample projects listed above are based on the responsibilities and required skills listed in the job description. However, the actual projects may vary based on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Lens support and collaborate with other teams within the company?
• What are the most pressing challenges facing the Lens product team currently?
• How does Mirantis support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: The key questions to ask during the interview are based on general best practices for job interviews and the specific requirements of the role. However, the actual questions may vary based on the company's dynamics and the individual team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Kubernetes and developer workflows in your application materials
• Showcase your ability to craft compelling messaging and value propositions in your application materials
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.