📌 Core Information
🔹 Job Title: Product Marketing Manager, Lens
🔹 Company: Mirantis
🔹 Location: Raleigh, North Carolina, United States (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and positioning products in the Kubernetes and developer tooling landscape
- Collaborating with cross-functional teams to drive product adoption and growth
- Conducting market research and competitive analysis to inform product strategy
- Creating high-quality content for various channels, including sales enablement, blogs, and case studies
ASSUMPTION: This role requires a strong understanding of Kubernetes and developer workflows, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Develop clear and compelling messaging that differentiates Lens in the Kubernetes and developer tooling landscape
✅ Create go-to-market strategies for product launches and feature updates
✅ Produce high-quality content, including product documentation, sales enablement materials, blogs, webinars, and customer case studies
✅ Conduct competitive analysis and market research to inform product positioning and strategy
✅ Partner with sales and customer success teams to ensure they are equipped with the tools and content necessary for customer conversations
✅ Track and analyze adoption metrics, adjusting strategies to ensure product success
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in product marketing, ideally within developer tools, cloud infrastructure, Kubernetes, or related technology fields
Required Skills:
- Proven ability to craft compelling, clear messaging and value propositions
- Strong understanding of Kubernetes, cloud-native technologies, and developer workflows
- Excellent communication and collaboration skills
- Data-driven mindset with experience using analytics to drive decision-making
Preferred Skills:
- Experience with developer-focused marketing and community engagement
- Familiarity with product-led growth (PLG) strategies
ASSUMPTION: Candidates with experience in developer tools or related technologies will have a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a PMM role with 3+ years of experience in the tech sector)
Benefits:
- Remote work
- Training and learning opportunities
- Unique development plan
- Competitive compensation package and strong benefits plan
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a PMM role with the given experience level. Actual compensation may vary based on factors such as performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Mirantis operates in the software development industry, focusing on strategic open-source infrastructure for containers and virtual machines
Company Size: 501-1,000 employees (Large company with established processes and resources)
Founded: 1999 (Well-established company with a long history in the tech industry)
Company Description:
- Mirantis provides strategic open-source infrastructure to give customers complete control and digital self-determination
- Spans a full range of infrastructure capabilities from virtual machines to containers to Kubernetes
- Serves various industries, including Financial Services, Government & Education, Healthcare, Manufacturing, and Telecommunications
Company Specialties:
- Kubernetes
- Cloud Computing
- Containers
- Docker
- OpenStack
- Virtualization
- IaaS
- CI/CD
- DevOps
- DevSecOps
- FIPS 140-2
- Managed Services
- Open Source
- Security
- Cloud
- Edge Computing
- NFV
- VMware replacement
Company Website: www.mirantis.com
ASSUMPTION: Working at Mirantis offers opportunities to collaborate with a diverse team and contribute to cutting-edge technology projects.
📊 Role Analysis
Career Level: Mid-level (Requires relevant experience but offers opportunities for growth and development)
Reporting Structure: This role reports directly to the VP of Product Marketing
Work Arrangement: Remote OK (Flexible work arrangement with the option to work remotely)
Growth Opportunities:
- Potential to advance to senior or management roles within the marketing department
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Chance to develop skills in product marketing, Kubernetes, and cloud-native technologies
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for both professional growth and immediate impact.
🌍 Location & Work Environment
Office Type: Remote-friendly (Company has offices in multiple locations but encourages remote work)
Office Location(s): Campbell, California; Austin, Texas; Lehi, Utah; Poznan, Poland; Prague, Czech Republic; Berlin, Germany; Tokyo, Japan; Moscow, Russia; Saratov, Russia; Kharkiv, Ukraine; Bellevue, Washington; Indianapolis, Indiana; Palo Alto, California; Kitchener, Ontario; Sofia, Bulgaria; Helsinki, Finland; London, UK; Dhaka, Bangladesh; Raleigh, North Carolina
Geographic Context:
- Raleigh, North Carolina, is a mid-sized city with a growing tech industry and a relatively low cost of living compared to other major tech hubs
- The company's remote-friendly culture allows for flexibility in work arrangements
- The company has a global presence, with offices and employees in multiple countries
Work Schedule: Full-time (40 hours per week, with flexible hours and the option to work remotely)
ASSUMPTION: Working in a remote-friendly environment offers flexibility and the opportunity to collaborate with a diverse, global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of Kubernetes and developer workflows
- Communication and collaboration skills
- Data-driven mindset and analytical skills
Application Tips:
- Highlight relevant experience in product marketing, Kubernetes, and developer tools
- Tailor your resume and cover letter to emphasize your fit for this role and company
- Prepare examples of your work, such as marketing campaigns or case studies, to showcase your skills
ATS Keywords: Product Marketing, Kubernetes, Cloud Infrastructure, Developer Tools, Messaging, Value Propositions, Market Research, Competitive Analysis, Sales Enablement, Customer Success, Data-Driven Decision Making, Community Engagement, Product-Led Growth, Collaboration, Communication
ASSUMPTION: The interview process will focus on assessing your product marketing skills, understanding of Kubernetes, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Jira)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Kubernetes and cloud-native technologies
ASSUMPTION: Familiarity with marketing automation, project management, and analytics tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric
- Collaboration
- Integrity
- Accountability
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven decision-making
- Collaborative and cross-functional teamwork
- Focus on continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy collaborating with global teams?
- Are you comfortable working with data and using analytics to inform decision-making?
- Do you have a strong understanding of Kubernetes and developer workflows, and can you clearly communicate complex ideas to diverse audiences?
ASSUMPTION: A strong cultural fit for this role involves being comfortable working remotely, data-driven, and having a solid understanding of Kubernetes and developer workflows.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with frequent product updates and launches
- Balancing strategic planning with tactical execution and content creation
- Keeping up with the latest trends and developments in Kubernetes and developer tools
- Collaborating effectively with remote teams across different time zones
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a stronger focus on Kubernetes and developer tools
- In the tech industry, this role offers a competitive salary and benefits package, as well as opportunities for professional growth and development
- Career progression in this role may involve moving into senior or management positions within the marketing department or transitioning into a more specialized product marketing role
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, as well as opportunities for professional growth and development in the tech industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new Kubernetes feature release
- Creating a competitive analysis report to inform product positioning and messaging
- Producing a customer case study highlighting the benefits of Lens for a specific industry or use case
ASSUMPTION: These sample projects demonstrate the range of responsibilities and deliverables for this role, from strategic planning to tactical execution and content creation.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch cycle and how this role fits into that process?
- How does the marketing team collaborate with product management and other departments to ensure consistent messaging and positioning?
- What opportunities are there for professional growth and development within the marketing department or the company as a whole?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of working in a remote-friendly environment, and how does the company address those challenges?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, Kubernetes, and developer tools
- Prepare examples of your work, such as marketing campaigns or case studies, to showcase your skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
