📌 Core Information
🔹 Job Title: Product Marketing Manager - Life Sciences
🔹 Company: Iterative Health
🔹 Location: Cambridge, MA & NYC, NY
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Life Sciences & Healthcare Technology
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Clinical Trial Optimization business
- Creating compelling content and messaging for Life Science Sponsors and Clinical Research Sites
- Collaborating cross-functionally with Life Sciences Partnerships, Professional Services, Product, and Brand/Creative teams
- Analyzing market trends and competitive positioning to inform go-to-market strategies
- Optimizing brand awareness campaigns and account-based marketing strategies
ASSUMPTION: This role requires a strong understanding of both B2B marketing and the Life Sciences industry to succeed.
📋 Key Responsibilities
✅ Developing and refining customer personas, positioning statements, and messaging frameworks for Life Sciences sponsors and HCPs
✅ Producing compelling, on-brand content in partnership with the in-house design team
✅ Collaborating cross-functionally to uncover differentiating claims, success stories, and product value
✅ Evaluating marketing campaign performance and sharing key learnings and ROI metrics with stakeholders
✅ Supporting the development and execution of B2B account-based marketing (ABM) strategies
✅ Preparing and delivering updates in monthly business reviews with leadership and key stakeholders
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 5+ years of experience, including 3+ years in product marketing or related marketing functions
Required Skills:
- Proven experience in clinical trials, healthcare technology, or the B2B life sciences industry
- Exceptional communication, storytelling, and content development skills
- Ability to navigate ambiguity and change in a fast-paced environment
- Strong analytical and creative thinking skills
Preferred Skills:
- Familiarity with CRM and marketing automation tools, especially HubSpot
- Experience with account-based marketing (ABM) strategies
ASSUMPTION: Candidates with experience in both B2B marketing and the Life Sciences industry will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Life Sciences industry)
Benefits:
- Vision, Dental, and Medical Insurance
- Life and Disability Insurance
- Parental Leave
- Stock Options
- Flexible Work Hours
- Unlimited Paid Time Off
Working Hours: Full-time, with occasional travel (10-15%) for meetings and industry conferences
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotech & Healthcare Technology
Company Size: 51-200 employees (Small to Mid-sized)
Founded: 2017
Company Description:
- Iterative Health is a healthcare technology and services company powering the acceleration of clinical research to transform patient outcomes.
- The company focuses on driving the success and growth of its partner clinical research sites by empowering them with tech-enabled services.
- Iterative Health combines deep expertise in clinical trials with cutting-edge AI to expand and expedite access to novel therapeutics for patients in need.
Company Specialties:
- Clinical Trial Optimization
- AI Technology and Services
- Gastroenterology and Hepatology
Company Website: iterative.health
ASSUMPTION: Iterative Health is a growing company with a strong focus on innovation and technology in the Life Sciences industry.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports to the Head of Marketing
Work Arrangement: Hybrid (On-site & Remote) with occasional travel (10-15%)
Growth Opportunities:
- Potential to grow within the Marketing department or explore other functions within the company
- Opportunity to work on high-impact projects and contribute to the company's growth and success
- Chance to develop expertise in both B2B marketing and the Life Sciences industry
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Iterative Health's focus on innovation and expansion.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote)
Office Location(s): Cambridge, MA & NYC, NY
Geographic Context:
- Cambridge, MA: A hub for biotech and healthcare innovation, with a vibrant startup ecosystem
- NYC, NY: A global center for finance, media, and technology, with a diverse and dynamic job market
Work Schedule: Full-time, with flexible work hours and unlimited paid time off
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Marketing team
- Final interview with the Head of Marketing and/or other senior leaders
Key Assessment Areas:
- Marketing and content creation skills
- Industry knowledge and understanding of Life Sciences
- Cross-functional collaboration and communication skills
- Problem-solving and analytical thinking
Application Tips:
- Highlight relevant experience in both B2B marketing and the Life Sciences industry
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of marketing campaigns or content you've created that showcase your skills and creativity
ATS Keywords: Product Marketing, Clinical Trials, Healthcare Technology, B2B Marketing, Content Development, Market Analysis, Campaign Performance, Cross-Functional Collaboration, Account-Based Marketing, Brand Awareness, Customer Personas, Messaging Frameworks, Storytelling, Analytical Thinking, Creative Thinking, Communication
ASSUMPTION: Iterative Health uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the chances of your application being seen.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation)
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is not required but may be helpful for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Growth: Continuously challenging oneself to learn, evolve, and exceed goals
- Responsibility: Proactively taking ownership of work and following through on commitments
- Impact: Focusing on outcomes and driving meaningful results for customers and the business
- Team: Collaborating effectively across functions and navigating ambiguity and change well
Work Style:
- Fast-paced and dynamic environment
- High degree of cross-functional collaboration
- Focus on outcomes and results
Self-Assessment Questions:
- Do you have a proven track record of driving growth and exceeding goals in a fast-paced environment?
- Are you comfortable working in a highly collaborative, cross-functional team and navigating ambiguity?
- Do you have strong analytical and creative thinking skills, with a focus on driving meaningful results?
ASSUMPTION: Candidates who align with Iterative Health's values and work style will be more likely to succeed and enjoy their role at the company.
⚠️ Potential Challenges
- Navigating a fast-paced, fluid environment with a high degree of cross-functional collaboration
- Balancing on-site and remote work effectively
- Occasional travel requirements (10-15%) for meetings and industry conferences
- Keeping up with the latest trends and developments in both B2B marketing and the Life Sciences industry
ASSUMPTION: These challenges are inherent to the role and company culture, and candidates should be prepared to address them proactively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of both B2B marketing and the Life Sciences industry
- Compared to other Product Marketing Manager roles, this position offers a unique focus on clinical trials and healthcare technology
- Career progression may involve moving into a senior marketing role or exploring other functions within the company
ASSUMPTION: This role offers a unique blend of B2B marketing and Life Sciences expertise, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive marketing plan for the Clinical Trial Optimization business
- Creating a series of customer personas, positioning statements, and messaging frameworks for Life Sciences sponsors and HCPs
- Producing a suite of on-brand content, including pitch decks, one-pagers, case studies, website copy, infographics, and blog posts
- Optimizing brand awareness campaigns to grow credibility, trust, and mindshare among sponsors and research sites
ASSUMPTION: These projects are representative of the types of initiatives the Product Marketing Manager will work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Clinical Trial Optimization business and how this role fits into that strategy?
- How does the Marketing team collaborate with other departments, such as Life Sciences Partnerships, Professional Services, and Product?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does Iterative Health support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing and the Life Sciences industry
- Prepare examples of marketing campaigns or content you've created that showcase your skills and creativity
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
