🔹 Job Title: Product Marketing Manager, NA
🔹 Company: Cato Networks
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Senior (5-10 years)
🚀 Job Overview
Key aspects of this role include:
1. Subject Matter Expertise: Become the go-to expert for North America on Cato's business and technical capabilities.
2. Product Launch Leadership: Lead high-impact product rollouts, driving cross-functional alignment and turning new capabilities into headline-grabbing success stories.
3. Compelling Communication: Champion Cato's value proposition across various channels, articulating what makes Cato different and why it matters.
4. Content Creation: Own the storytelling behind Cato's thought leadership, crafting engaging blogs, whitepapers, eBooks, and webinars that educate, inspire, and drive demand.
5. Competitive Intelligence: Stay ahead of the curve by developing razor-sharp competitive intelligence and battle cards that give Cato's field teams an unbeatable edge.
6. Sales Support: Partner closely with North American sales teams, joining strategic customer conversations, delivering killer demos, and equipping reps with insights and tools to close deals faster.
7. Market Positioning: Shape Cato's market presence across channels, driving key marketing initiatives like customer case studies, SE training, event messaging, and analyst briefings.
ASSUMPTION: This role requires a strategic thinker with exceptional storytelling skills and a deep understanding of the cybersecurity landscape. The ideal candidate will thrive in a fast-paced, high-growth environment and have a proven track record in product marketing within the security space.
📋 Key Responsibilities
- 🌟 Subject Matter Expertise: Become the go-to expert for North America on Cato's business and technical capabilities.
- 🚀 Product Launch Leadership: Lead high-impact product rollouts, driving cross-functional alignment and turning new capabilities into headline-grabbing success stories.
- 📢 Compelling Communication: Champion Cato's value proposition across various channels, articulating what makes Cato different and why it matters.
- 📝 Content Creation: Own the storytelling behind Cato's thought leadership, crafting engaging blogs, whitepapers, eBooks, and webinars that educate, inspire, and drive demand.
- 🔎 Competitive Intelligence: Stay ahead of the curve by developing razor-sharp competitive intelligence and battle cards that give Cato's field teams an unbeatable edge.
- 🤝 Sales Support: Partner closely with North American sales teams, joining strategic customer conversations, delivering killer demos, and equipping reps with insights and tools to close deals faster.
- 📈 Market Positioning: Shape Cato's market presence across channels, driving key marketing initiatives like customer case studies, SE training, event messaging, and analyst briefings.
ASSUMPTION: Success in this role requires a strong understanding of Cato's products, market trends, and competitive landscape. The ideal candidate will be able to balance strategic thinking with tactical execution and have a proven track record in driving product launches and market positioning.
🎯 Required Qualifications
Education:
- Engineering degree or matched hands-on work experience
Experience:
- 7+ years of PMM experience in the security space
- Technical knowledge in networking and/or security from previous engineering, pre-/post-sales, and product marketing roles
Required Skills:
- Sr. PMM expertise with a strong focus on storytelling and strategic thinking
- Proven ability to create compelling content across various formats
- Exceptional analytical skills and data-driven decision-making
- Cross-functional collaboration and alignment with various teams
- Thrive in a fast-paced, high-growth environment
Preferred Skills:
- Familiarity with the SASE market and competitive landscape
- Experience working with sales teams and driving customer engagement
- Strong presentation and public speaking skills
ASSUMPTION: While not explicitly stated, a background in the SASE market and familiarity with Cato's products would be highly beneficial for this role. Candidates with relevant experience in driving customer engagement and presenting to large audiences are also encouraged to apply.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for senior product marketing roles in the security space)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and flexible work arrangements
- Employee stock options
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior product marketing roles in the security space. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 1,001-5,000 employees
Founded: 2015
Headquarters: Tel-Aviv, Israel
Company Description: Cato provides a world-leading single-vendor SASE platform, creating a seamless and elegant customer experience that effortlessly enables threat prevention, data protection, and timely incident detection and response. With Cato, businesses easily replace costly and rigid legacy infrastructure with an open and modular SASE architecture based on SD-WAN, a purpose-built global cloud network, and an embedded cloud-native security stack to secure and optimize their global hybrid workforce and mission-critical applications and data on premises and in the cloud.
Company Specialties: SD-WAN (MPLS Alternative), Firewall as a Service (FWaaS), Global Backbone, SASE, Multi Cloud Networking, Remote Access, ZTNA, Secure Access Service Edge, SSE, CASB, DLP, IPS, DNS, NGAM, XDR, EPP, Anti Malware, Ransomware, and AI Security
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the VP of Product Marketing and works closely with cross-functional teams, including Product, Sales, Engineering, and Customer Success.
Work Arrangement: This role is based in Chicago, Illinois, with remote work arrangements available.
Growth Opportunities:
- Lead high-impact product launches and drive market positioning for Cato's cutting-edge SASE platform.
- Collaborate with cross-functional teams to shape Cato's product roadmap and go-to-market strategy.
- Develop and mentor junior team members, contributing to Cato's growth and success.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Cato's market presence and product success.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Chicago, Illinois, United States
Geographic Context: Chicago is a major tech hub with a vibrant startup ecosystem, offering ample opportunities for networking and professional growth.
Work Schedule: Flexible work arrangements are available, with a focus on results and productivity rather than strict hours.
ASSUMPTION: While the role is based in Chicago, Cato Networks offers remote work arrangements to accommodate candidates who may not be able to relocate.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screen with the hiring manager
2. In-depth behavioral and skills-based interviews with cross-functional team members
3. Final interview with the VP of Product Marketing
Key Assessment Areas:
1. Strategic thinking and product marketing expertise
2. Storytelling and content creation skills
3. Analytical skills and data-driven decision-making
4. Cross-functional collaboration and alignment
5. Cultural fit and alignment with Cato's values and work environment
Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to drive product launches and market positioning.
3. Familiarize yourself with Cato's products, market trends, and competitive landscape to demonstrate your industry knowledge and enthusiasm for the role.
ASSUMPTION: Cato Networks uses an Applicant Tracking System (ATS) to manage job applications. Including relevant ATS keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Product marketing software (e.g., Seismic, Showpad)
- Competitive intelligence tools (e.g., SimilarWeb, BuiltWith)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation platforms, CRM software, and competitive intelligence tools is highly desirable for this role. Candidates with experience using these tools are encouraged to highlight their proficiency in their application materials.
👔 Cultural Fit Considerations
Company Values:
1. Innovation: We embrace continuous learning and improvement, fostering a culture of experimentation and calculated risk-taking.
2. Customer Obsessed: We put our customers at the center of everything we do, ensuring their needs and feedback drive our product development and go-to-market strategies.
3. One Team, One Dream: We collaborate and support each other, recognizing that our collective success is greater than the sum of our individual achievements.
4. Integrity: We act with honesty, transparency, and accountability, both internally and with our customers and partners.
5. Excellence: We strive for excellence in all aspects of our work, continuously raising the bar and challenging ourselves to improve.
Work Style:
1. Agile and Adaptable: We thrive in a fast-paced, dynamic environment and embrace change as an opportunity for growth and innovation.
2. Data-Driven: We make informed decisions based on data and analytics, continuously refining our strategies and tactics to optimize results.
3. Collaborative: We work closely with cross-functional teams, fostering a culture of open communication, active listening, and mutual respect.
4. Customer-Focused: We prioritize our customers' needs and preferences, ensuring our products and services deliver meaningful value and address their pain points.
Self-Assessment Questions:
1. Alignment with Specific Company Value: How have you demonstrated your commitment to Cato's value of 'Innovation' in your previous roles, and how do you plan to apply this mindset to drive product marketing success at Cato?
2. Comfort with Specific Work Environment: How do you thrive in a fast-paced, dynamic work environment, and what strategies do you use to manage priorities and maintain productivity in such an environment?
3. Personal Work Style Fit: How do you balance collaboration and autonomy in your work style, and how do you ensure your contributions align with the broader team's goals and objectives?
ASSUMPTION: Cato Networks values candidates who embody their core values and can thrive in their fast-paced, dynamic work environment. Candidates should be prepared to discuss their alignment with Cato's values and how their work style contributes to a positive and productive team culture.
⚠️ Potential Challenges
1. Role-Specific Challenge: Balancing strategic thinking with tactical execution, ensuring both long-term market positioning and short-term product launch success.
2. Company/Industry-Specific Challenge: Keeping up with the rapidly evolving SASE market and competitive landscape, continuously refining Cato's product roadmap and go-to-market strategy.
3. Work Arrangement-Specific Challenge: Managing remote team dynamics and fostering a collaborative culture across different time zones and work arrangements.
4. Location-Specific Challenge: Navigating the unique business landscape and customer needs of the North American market.
ASSUMPTION: While these challenges present unique obstacles, they also offer opportunities for growth and innovation. Candidates should be prepared to discuss their strategies for overcoming these challenges and driving success in their role.
📈 Similar Roles Comparison
1. How This Role Differs: This role focuses on driving product marketing success for Cato's SASE platform in the North American market, requiring a deep understanding of the regional customer landscape and competitive dynamics.
2. Industry-Specific Context: The SASE market is expected to reach $25 billion by 2027, presenting significant growth opportunities for candidates with the right skills and experience.
3. Career Path Comparison: This role offers a clear path to career growth, with the potential to take on increased responsibilities and leadership opportunities as Cato continues to expand its market presence and product offerings.
ASSUMPTION: While this role shares similarities with other product marketing roles in the security space, its unique focus on the North American SASE market and Cato's cutting-edge product portfolio sets it apart. Candidates should be prepared to discuss their understanding of these differences and how their skills and experience make them a strong fit for this specific role.
📝 Sample Projects
1. Role-Specific Project: Develop and execute a go-to-market strategy for a new Cato product feature, driving customer awareness, adoption, and revenue growth.
2. Industry-Specific Project: Conduct a competitive analysis of Cato's key competitors, identifying gaps in their product offerings and developing targeted marketing campaigns to capitalize on these opportunities.
3. Reporting Responsibilities-Specific Project: Collaborate with cross-functional teams to create a comprehensive product roadmap, aligning Cato's product development efforts with market demand and customer feedback.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that candidates may undertake in this role. Candidates should be prepared to discuss their relevant experience and how they can apply their skills to drive success in these areas.
❓ Key Questions to Ask During Interview
1. Role-Specific Question: How do you plan to balance the strategic and tactical aspects of this role, ensuring both long-term market positioning and short-term product launch success?
2. Team-Structure Question: How do you collaborate with cross-functional teams, and what strategies do you use to build trust and alignment with team members from different backgrounds and disciplines?
3. Company-Culture Question: How do you embody Cato's values in your work, and what specific examples can you provide of your commitment to these principles in your previous roles?
4. Growth-Opportunity Question: How do you see this role evolving over time, and what steps can you take to position yourself for increased responsibilities and leadership opportunities within Cato?
5. Work-Environment Question: How do you manage remote team dynamics and foster a collaborative culture across different time zones and work arrangements, and what strategies do you use to ensure consistent communication and productivity among team members?
ASSUMPTION: These interview questions are designed to assess candidates' understanding of the role's unique challenges and opportunities, as well as their ability to thrive in Cato's fast-paced, dynamic work environment. Candidates should be prepared to provide thoughtful and insightful responses that demonstrate their fit for the role and alignment with Cato's values and culture.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.catonetworks.com/careers/careers-post/4635199101?gh_jid=4635199101).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, storytelling, and analytical abilities.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to drive product launches and market positioning.
4. Familiarize yourself with Cato's products, market trends, and competitive landscape to demonstrate your industry knowledge and enthusiasm for the role.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
