📌 Core Information
🔹 Job Title: Product Marketing Manager, North America Stores Marketing
🔹 Company: Amazon
🔹 Location: New York, NY; Seattle, WA; Santa Monica, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2+ years
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving automated product curation and programming for Amazon's stores marketing
- Collaborating cross-functionally to develop brand-burnishing, best-selling product collections
- Partnering with content marketers, curation experts, channel owners, and stakeholders
- Leveraging Large Language Models (LLMs) to create and refine product collections
- Improving processes and implementing simplified solutions
ASSUMPTION: This role requires a strong product marketer who is comfortable with ambiguity and can thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Partner with content marketers to produce high-quality product collections in support of key NASM workstreams
✅ Collaborate with channel owners to define targeting and experimentation opportunities for product collections
✅ Report on the impact of collections and their performance, and innovate to streamline the reporting process
✅ Partner with the COOP team quarterly on monetization opportunities
✅ Identify and implement opportunities for process improvement through the creation of SOPs and RACIs
✅ Contribute to narratives and flashes to gain leadership buy-in on strategies
✅ Participate in team-wide “bug bash” and QA sessions across live experiences
ASSUMPION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 2+ years of professional non-internship marketing experience
Required Skills:
- Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing, and digital advertising
- Strong product marketing skills with a focus on data-driven decision making
- Ability to work effectively with cross-functional teams and stakeholders
Preferred Skills:
- Knowledge of HTML, XML, and Excel
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results
ASSUMPTION: Candidates should have a strong understanding of marketing principles and be comfortable working with data to drive decision-making.
💰 Compensation & Benefits
Salary Range: $58,500 - $125,100 per year (varies by location)
Benefits:
Working Hours: Full-time (40 hours/week)
ASSUMPTION: Salary range is based on Amazon's publicly available compensation information and may vary depending on the location and job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on customer-centric innovation and operational excellence.
Company Size: Amazon is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Amazon was founded in 1994 and has since grown into a global leader in e-commerce and technology.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com
ASSUMPTION: Amazon's size and focus on innovation provide a dynamic and challenging work environment for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Stores Marketing team and collaborates with various cross-functional teams.
Work Arrangement: On-site with potential for hybrid work arrangements
Growth Opportunities:
- Potential to work on high-impact projects and drive significant change
- Opportunities to collaborate with and learn from experienced professionals across various teams
- Chance to grow within the Stores Marketing team or explore other roles within Amazon
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): New York, NY; Seattle, WA; Santa Monica, CA
Geographic Context:
- New York, NY: A bustling city with a diverse culture and ample opportunities for professional growth
- Seattle, WA: The headquarters of Amazon, offering a vibrant tech scene and a high cost of living
- Santa Monica, CA: A coastal city with a strong tech industry and a more relaxed pace of life
Work Schedule: Full-time (40 hours/week) with potential for flexible hours and remote work arrangements
ASSUMPTION: The location of this role may impact the work arrangement and schedule.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Collaboration and communication skills
- Understanding of marketing principles and data-driven decision-making
- Cultural fit with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Amazon's products and marketing strategies
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Research Amazon's company culture and values to ensure a strong cultural fit
ATS Keywords: Product Marketing, Data-Driven, Detail-Oriented, Content Creation, Collaboration, A/B Testing, Reporting, Process Improvement, SOPs, Narratives, QA, Excel, Tableau, Digital Advertising, Cross-Functional Teams, Large Language Models
ASSUMPTION: The interview process may vary depending on the location and specific needs of the hiring team.
🛠️ Tools & Technologies
- Excel or Tableau
- Large Language Models (LLMs)
- Amazon's internal tools and platforms
ASSUMPTION: This role requires proficiency in data analysis tools and familiarity with Amazon's internal tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Passion for Invention
- Commitment to Operational Excellence
- Long-Term Thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- How do you approach working with large datasets and using data to drive decision-making?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you stay organized and manage your time in a fast-paced environment?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a data-driven, collaborative culture.
⚠️ Potential Challenges
- Working in a fast-paced, high-pressure environment
- Managing multiple projects and priorities simultaneously
- Collaborating with cross-functional teams and stakeholders with varying priorities and perspectives
- Adapting to changes in the market and Amazon's product offerings
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Product Marketing Manager (Amazon) vs. Senior Product Marketing Manager (Other Companies):
- Amazon's role may require more hands-on work and collaboration with cross-functional teams
- Other companies may offer more strategic and leadership-focused responsibilities
- Industry-specific context:
- Amazon's focus on customer-centric innovation and operational excellence may require more adaptability and a stronger understanding of the company's products and services
- Other companies may have more established processes and a greater emphasis on brand management
- Career path comparison:
- Amazon's role may offer more opportunities for growth within the company, given its size and diverse product offerings
- Other companies may provide more structured career paths and opportunities for international assignments
ASSUMPTION: This role offers unique opportunities for growth and innovation within a large, dynamic company.
📝 Sample Projects
- Developing a new product collection for a seasonal event, such as Black Friday or Cyber Monday
- Creating a targeted marketing campaign for a specific customer segment, such as millennials or Gen Z
- Improving the user experience for a key product page, such as the homepage or category landing pages
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities for innovation in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall Stores Marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other teams within Stores Marketing and across Amazon?
- How does Amazon support the professional development and growth of its employees, particularly in this role?
- What are the key challenges facing the Stores Marketing team, and how can this role help address them?
- How does Amazon measure the success of its product collections and marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Research Amazon's company culture and values to ensure a strong cultural fit
- Follow up with the hiring team one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
