Product Marketing Manager, Payments

📌 Core Information

🔹 Job Title: Product Marketing Manager, Payments

🔹 Company: Airwallex

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Bridging the gap between customers, commercial, and product teams
• Defining and refining global product positioning, messaging, and value proposition
• Planning and driving effective product launch strategies
• Delivering a compelling end-to-end customer experience across touchpoints
• Working cross-functionally with global and regional teams to drive global impact

ASSUMPTION: This role requires a strong understanding of both marketing and product strategy, with a focus on payments and eCommerce. Candidates should have experience in a similar role at a fast-growing tech company.

📋 Key Responsibilities

✅ Develop a deep understanding of customers, needs, competitors, and Airwallex’s unique edge to develop our value proposition

✅ Define, test, and refine our global product positioning, messaging, and value proposition in collaboration with product, sales, and marketing teams

✅ Plan and drive an effective product launch strategy across sales, marketing, pricing, and operations to bring our value proposition to life for new features and products

✅ Deliver a compelling, end-to-end customer experience across our touchpoints alongside sales, marketing, and operations - website, emails, content, decks, and more

✅ Leverage qualitative and quantitative insights across channels, customers, and product to test hypotheses and make data-backed decisions

✅ Work cross-functionally across our global and regional strategy, product, sales, and marketing teams to drive global impact

ASSUMPTION: This role requires strong communication, collaboration, and problem-solving skills. Candidates should be comfortable working with data and making data-driven decisions.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent

Experience: 5+ years in product marketing, marketing, or product strategy function at a fast-growing tech company

Required Skills:

• Proven experience in payments, acquiring, eCommerce, technology, or financial services
• Strong written and spoken communication skills
• Self-starter with the ability to identify and prioritize opportunities
• Track record of collaborating and driving impact across cross-functional teams

Preferred Skills:

• Experience working with global marketing, commercial, and product teams

ASSUMPTION: Candidates with experience in the payments industry and a strong understanding of marketing and product strategy will be most successful in this role.

💰 Compensation & Benefits

Salary Range: SGD 120,000 - 180,000 per annum (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in Singapore)

Benefits:

• Medical, dental, and vision insurance
• Retirement benefits
• Generous leave policy
• Employee stock options

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager with 5-10 years of experience in Singapore. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech and Payments

Company Size: 1,001-5,000 employees (Global)

Founded: 2015, with headquarters in Melbourne, Australia

Company Description:

• Airwallex is a leading global payments and financial platform for modern businesses
• Offers trusted solutions to manage business accounts, payments, treasury, spend management, and embedded finance
• Empowers over 150,000 businesses worldwide, including Brex, Canva, Rippling, Navan, Qantas, SHEIN, and many more

Company Specialties:

• Fintech
• Card
• Business Account
• API
• Multi-currency Wallet
• Global SME Bank
• Payment Acceptance
• Online Payments
• International Transfers
• Issuing
• Acquiring
• Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex is a fast-growing, global Fintech company with a strong focus on innovation and customer success. They offer competitive compensation and benefits packages to attract top talent.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow within the company

Reporting Structure: This role reports directly to the Head of Product Marketing

Work Arrangement: On-site, with flexible working arrangements

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team
• Opportunities to work on global projects and collaborate with international teams
• Chance to gain experience in a fast-growing Fintech company and learn from industry experts

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Singapore, Level 7, 15 William St, Melbourne, VIC 3000, AU; 979 King's Road, 34/F Oxford House, Hong Kong, Quarry Bay, HK; 838 South Huangpi Road, Level 18, Huangpu District, Shanghai 200021, CN; 1460 Mission St, #02W101, San Francisco, California 94103, US; Oriental Plaza, Room 1505, Building W2, Beijing, Dongcheng District, CN; 1 Long Lane, Ground Floor, London, England SE1 4PG, GB; Guoco Tower, 1 Wallich Street, Singapore, 078881, SG; Xunmei Science & Technology Plaza, Room 1866, Level 18, Building 3, 8 Keyuan Road, Shenzhen, Nanshan District, CN; Amsterdam, Amsterdam, NL; Bangalore, Bangalore, IN; Kuala Lumpur, Kuala Lumpur, MY; Tokyo, Tokyo, JP

Geographic Context:

• Singapore is a global financial hub with a vibrant startup ecosystem
• Airwallex's Singapore office is located in the heart of the city, with easy access to public transportation and amenities
• The office offers a collaborative and inclusive work environment, with a diverse team of talented professionals

Work Schedule: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The Singapore office provides a dynamic and engaging work environment, with opportunities to collaborate with international teams and learn from industry experts.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and team members
• Case study or assignment to assess problem-solving skills
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Understanding of the payments industry and Airwallex's products
• Marketing and product strategy skills
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit with Airwallex's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the payments industry and Airwallex's products in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills and collaboration experience
• Research Airwallex's company culture and values to show your fit for the role

ATS Keywords: Product Marketing, Payments, eCommerce, Technology, Financial Services, Marketing Strategy, Product Strategy, Cross-Functional Teams, Customer Experience, Global Impact

ASSUMPTION: Airwallex's application process is designed to assess candidates' skills and cultural fit for the role. Successful candidates will demonstrate a strong understanding of the payments industry and Airwallex's products, as well as excellent communication and collaboration skills.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Airwallex uses a range of marketing and data analysis tools to support its marketing efforts. Candidates should have experience with similar tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• One team, one dream
• Challenge the norm
• Be bold, be brilliant, be you

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Innovative and forward-thinking
• Results-oriented and action-driven

Self-Assessment Questions:

• Do you have experience working in a global, cross-functional team?
• Are you comfortable working with data and making data-driven decisions?
• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about the payments industry and eager to learn from industry experts?

ASSUMPTION: Airwallex values candidates who are customer-centric, collaborative, and data-driven. Successful candidates will demonstrate a strong fit with the company's values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Collaborating with global teams may involve working across different time zones and cultures
• The role may require occasional travel to Airwallex's global offices
• Airwallex is a growing company, and the responsibilities of this role may evolve over time

ASSUMPTION: While Airwallex offers a dynamic and engaging work environment, candidates should be prepared to adapt to a fast-paced, evolving work environment and be comfortable working with global teams.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses specifically on product marketing and requires a strong understanding of both marketing and product strategy
• While the role is based in Singapore, it involves working with global teams and requires a global perspective on marketing and product strategy
• This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the company

ASSUMPTION: This role is unique in its focus on product marketing and global impact. Candidates should have experience in a similar role and be comfortable working with global teams.

📝 Sample Projects

• Developing a go-to-market strategy for a new payments product, including customer segmentation, messaging, and channel selection
• Conducting customer research to inform product positioning and value proposition
• Collaborating with product and sales teams to develop sales enablement materials, such as product presentations and battle cards

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Product Marketing Manager role at Airwallex.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Airwallex support the growth and development of its employees?
• What are the most significant challenges facing the payments industry, and how is Airwallex positioned to address them?
• How does Airwallex measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions are designed to help candidates better understand the work environment, company culture, and expectations for the role. Successful candidates will demonstrate a strong fit with Airwallex's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and collaboration experience
• Research Airwallex's company culture and values to show your fit for the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.