Product Marketing Manager, Payments

📌 Core Information

🔹 Job Title: Product Marketing Manager, Payments

🔹 Company: IDEXX Laboratories

🔹 Location: Westbrook, Maine, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site preferred (Boston area or Westbrook, ME), but may collaborate with team members in multiple locations

🚀 Job Overview

Key aspects of this role include:

• Developing differentiated product positioning and messaging strategy based on customer understanding, competitive intelligence, and market insights
• Serving as the expert on customers and the competitive market, uncovering insights that lead to breakthrough messaging, accelerated service adoption, and differentiated GTM tactics
• Supporting sales channels by delivering clear and concise sales enablement tools and collateral
• Owning the entire go-to-market process for Payment’s products, crafting clear and measurable GTM strategies, goals, and KPIs
• Collaborating and managing stakeholders to inspire and connect with cross-functional teams both inside the software organization and across IDEXX

ASSUMPTION: This role requires a strong background in product marketing, preferably in SaaS organizations, with experience in financial services, payments, credit cards, or related industries being a plus. The ideal candidate will have a proven track record in positioning and messaging, leading product launches, and creating content and collateral to enable sales teams to succeed.

📋 Key Responsibilities

✅ Develop product messaging and positioning based on customer understanding, competitive intelligence, and market insights

✅ Serve as the expert on customers and the competitive market, uncovering insights that lead to breakthrough messaging, accelerated service adoption, and differentiated GTM tactics

✅ Support sales channels by delivering clear and concise sales enablement tools and collateral

✅ Own the entire go-to-market process for Payment’s products, crafting clear and measurable GTM strategies, goals, and KPIs

✅ Collaborate and manage stakeholders to inspire and connect with cross-functional teams both inside the software organization and across IDEXX

✅ Create customer acquisition and user engagement programs that drive customer satisfaction, loyalty, and advocacy for IDEXX and its veterinary software solutions

✅ Develop a predictable calendar of product content, including articles, case studies, blog posts, webinars, and other materials that can be developed in partnership with content teams to deliver to sales and demand gen

✅ Map, measure, analyze, and optimize the product’s buyer’s journey to provide an exceptional experience for customers and augment key areas of sales enablement and training

ASSUMPTION: The role requires strong collaboration skills and a team-oriented disposition, with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams. The ideal candidate will be a self-starter with the ability to manage a variety of large programs and deliverables at once.

🎯 Required Qualifications

Education: Bachelor's Degree in a related field (i.e., Business, Communications, Marketing, Science, etc.)

Experience: 7+ years of experience in product marketing, ideally in SaaS organizations, with a preference for experience in financial services, payments, credit cards, or related industries

Required Skills:

• Proven success in positioning and messaging, leading product launches, and creating content and collateral
• Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams
• Self-starter with the ability to manage a variety of large programs and deliverables at once
• Appetite for a fast-moving, collaborative environment

Preferred Skills:

• Experience in both small business and corporate customers
• Love of animals

ASSUMPTION: While a Bachelor's Degree is required, equivalent education and work experience may be considered. The role requires a willingness to roll up one's sleeves and switch between strategy and tactical execution.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 7+ years of experience in SaaS and financial services)

Benefits:

• Competitive compensation and incentives
• Benefits package including health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off and holiday schedule
• Employee assistance program
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday through Friday, 8:30 AM to 5:00 PM, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level. Actual compensation may vary based on factors such as skills, experience, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: IDEXX Laboratories is a global leader in pet healthcare innovation, serving practicing veterinarians around the world with diagnostics, software, and data solutions for veterinary practices. The company is a member of the S&P 500 and operates through more than 70 locations around the world, serving customers in over 175 countries.

Company Size: IDEXX Laboratories has over 10,000 employees worldwide, with a presence in multiple countries and a diverse range of products and services.

Founded: IDEXX Laboratories was founded in 1983 and has since grown to become a global leader in its industry.

Company Description:

• IDEXX is passionate about enhancing the health and well-being of pets, people, and livestock through its innovative products and services
• The company offers a wide range of diagnostic and information technology-based products and services for veterinary practices, including in-clinic diagnostic tests and instrumentation, reference laboratory and telemedicine consultation services, and practice management software
• IDEXX also develops and manufactures diagnostic tests and information for the global production animal industry, including poultry and livestock, as well as tests for the quality and safety of water and milk

Company Specialties:

• Diagnostics
• Software
• Veterinary

Company Website: www.idexx.com

ASSUMPTION: IDEXX Laboratories is a well-established company with a strong global presence and a reputation for innovation and quality in the pet healthcare industry. The company's size and diversity of products and services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management or senior individual contributor level, requiring a significant amount of experience and expertise in product marketing, with a focus on financial services and payments.

Reporting Structure: The Product Marketing Manager, Payments will report directly to the Director of Product Marketing and work closely with cross-functional teams, including product/partnerships, sales, and customer success.

Work Arrangement: This is a hybrid role, with a preference for on-site work in the Boston area or Westbrook, ME, but with the opportunity to collaborate with team members in multiple locations.

Growth Opportunities:

• As a growing and dynamic company, IDEXX offers opportunities for career advancement and professional development
• The role provides exposure to various teams and stakeholders, allowing for the development of a broad skill set and network
• IDEXX encourages internal mobility and supports employees in pursuing new opportunities within the organization

ASSUMPTION: The Product Marketing Manager, Payments role offers a unique opportunity to work at the intersection of technology, finance, and animal health, with the potential for significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: IDEXX Laboratories has multiple office locations worldwide, with a preference for on-site work in the Boston area or Westbrook, ME, for this role.

Office Location(s): One IDEXX Dr, Westbrook, ME 04092, US; 7525 NE Ambassador Pl, Portland, OR 97220, US

Geographic Context:

• Westbrook, ME, is a small city located in southern Maine, with a population of approximately 22,000 people
• The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and a growing food and beverage scene
• IDEXX Laboratories is one of the largest employers in the region, with a strong commitment to the local community

Work Schedule: Full-time, typically Monday through Friday, 8:30 AM to 5:00 PM, with flexibility for remote work

ASSUMPTION: The location of this role in Westbrook, ME, offers a unique blend of small-town charm and big-city amenities, with easy access to the cultural and recreational opportunities of nearby Portland, ME.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Behavioral and situational interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Product marketing expertise and experience
• Understanding of financial services, payments, and credit cards
• Collaboration and stakeholder management skills
• Ability to develop and execute go-to-market strategies
• Customer-centric mindset and market research skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with product marketing, financial services, and payments, as well as your ability to collaborate with cross-functional teams
• Research IDEXX Laboratories and the veterinary software industry to demonstrate your understanding of the company and its products

ATS Keywords: Product Marketing, SaaS, Financial Services, Payments, Sales Enablement, Content Development, GTM Planning, Collaboration, Market Insights, Customer Understanding, Messaging, Positioning, Campaigns, Stakeholder Management, Analytical Skills, Storytelling

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on product marketing expertise and experience in financial services and payments. Applicants should be prepared to demonstrate their skills and qualifications through a series of interviews and assessments.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Customer relationship management tools (e.g., Zendesk, Freshdesk)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the organization's overall technology stack. However, a strong working knowledge of marketing automation tools, CRM software, and project management tools is likely to be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for pets and animal health
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and accountability
• Customer focus

Work Style:

• Fast-paced and dynamic, with a focus on results and execution
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Customer-centric, with a focus on understanding and meeting the needs of customers
• Data-driven and analytical, with a strong emphasis on using data to inform decision-making

Self-Assessment Questions:

• Do you have a passion for pets and animal health, and a strong commitment to enhancing the health and well-being of animals?
• Are you comfortable working in a fast-paced, dynamic environment, with a focus on results and execution?
• Do you thrive in a collaborative, team-oriented work environment, with a strong emphasis on cross-functional collaboration?
• Are you customer-centric, with a strong focus on understanding and meeting the customer's needs?
• Are you data-driven and analytical, with a strong emphasis on using data to inform decision-making?

ASSUMPTION: IDEXX Laboratories is a company that values a strong cultural fit, with a focus on passion for pets and animal health, innovation, collaboration, integrity, and customer focus. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• The role requires a strong background in product marketing, with a focus on financial services and payments, which may limit the pool of qualified candidates
• The role is based in Westbrook, ME, which may require relocation for some candidates
• The role is a hybrid position, with a preference for on-site work, which may require some candidates to adjust their work-life balance
• The role requires strong collaboration and stakeholder management skills, which may present challenges in a large, matrixed organization

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunity to work for a leading company in the pet healthcare industry, with a strong focus on innovation, collaboration, and customer focus.

📈 Similar Roles Comparison

• Product Marketing Manager, Payments at IDEXX Laboratories vs. Product Marketing Manager, Fintech at a startup
• IDEXX offers the stability and resources of a large, established company, while a startup may offer more rapid growth and the opportunity to wear multiple hats
• IDEXX's focus on the veterinary software industry may provide a more niche and specialized market, while a startup may offer a broader range of products and services
• IDEXX's larger size and more established processes may provide more structure and clarity, while a startup may offer more flexibility and autonomy
• Product Marketing Manager, Payments at IDEXX Laboratories vs. Senior Product Marketing Manager, E-commerce at an enterprise
• IDEXX's focus on the veterinary software industry may provide a more specialized and targeted market, while an enterprise may offer a broader range of products and services
• IDEXX's smaller size and more agile structure may provide more opportunities for impact and growth, while an enterprise may offer more resources and infrastructure
• IDEXX's culture of innovation and continuous learning may provide a more dynamic and fast-paced environment, while an enterprise may offer more stability and structure

ASSUMPTION: The specific details and requirements of similar roles may vary depending on the company, industry, and market. However, applicants should be prepared to research and compare the unique aspects of each role to determine the best fit for their skills, experience, and career goals.

📝 Sample Projects

• Developing a go-to-market strategy for a new payments product, including customer segmentation, messaging, and positioning
• Conducting market research to understand customer needs, preferences, and pain points, and using that information to inform product development and marketing strategies
• Creating sales enablement tools and collateral, such as battle cards, sell sheets, and product toolkits, to support the sales team in closing deals and driving revenue
• Developing and executing customer acquisition and user engagement programs, such as targeted email campaigns, webinars, and events, to drive customer satisfaction, loyalty, and advocacy

ASSUMPTION: The specific projects and responsibilities associated with this role may vary depending on the team, the organization's priorities, and the market conditions. However, applicants should be prepared to demonstrate their ability to develop and execute strategic marketing plans, with a focus on customer-centricity, data-driven decision-making, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the payments market, and how IDEXX's products fit into that landscape?
• How does IDEXX approach collaboration and stakeholder management, and what are the key priorities for this role in that area?
• What are the most pressing challenges facing the payments team, and how can this role help to address them?
• How does IDEXX support the professional development and growth of its employees, and what opportunities are there for growth and advancement in this role?
• What is the company's long-term vision for its payments products, and how does this role fit into that vision?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company, the team, and the role, and to demonstrate their qualifications and fit for the position. By asking thoughtful and insightful questions, applicants can show their engagement and interest in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, financial services, and payments
• Prepare for behavioral and situational interview questions that assess your product marketing expertise, collaboration and stakeholder management skills, and your ability to develop and execute go-to-market strategies
• Research IDEXX Laboratories and the veterinary software industry to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and to ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.