📌 Core Information
🔹 Job Title: Product Marketing Manager, Personal Loans
🔹 Company: LendingClub
🔹 Location: San Francisco, California
🔹 Job Type: Full-Time, Hybrid (In-office Tuesdays, Wednesdays, and Thursdays)
🔹 Category: Financial Services
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (San Francisco office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Personal Loan initiatives
- Conducting market research and leveraging customer data to inform product decisions
- Collaborating cross-functionally with various teams to drive product adoption, engagement, and retention
- Creating customer-facing messaging, positioning, and value propositions
- Measuring and optimizing performance across multiple channels
ASSUMPTION: This role requires a strong understanding of B2C marketing principles, customer segmentation, and funnel optimization. Familiarity with the fintech industry and consumer banking is a plus.
📋 Key Responsibilities
✅ Lead the multi-channel go-to-market strategies for Personal Loan initiatives, including feature launches, lifecycle campaigns, and cross-sell efforts
✅ Support the development of customer-facing messaging, positioning, and value propositions tailored to high-impact segments
✅ Develop Marketing BRDs (Business Requirements Documents) to align stakeholders on creative needs, data tracking, and performance measurement
✅ Conduct market research and leverage customer data to ensure our products resonate with member needs and stand out from competitors
✅ Translate insights from research and existing analysis to initiatives that can increase product adoption, ongoing engagement, and reduce churn
ASSUMPTION: This role involves a significant amount of cross-functional collaboration, stakeholder management, and data-driven decision making. Strong communication and analytical skills are essential.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field of study
Experience: 3+ years of experience in B2C product marketing, ideally in consumer banking or fintech
Required Skills:
- Proven track record in marketing products, ideally in the fintech space
- Strong analytical mindset with a critical thinking approach
- Experience using tools such as Tableau, Heap, or Amplitude to derive insights and inform decisions
- Detail-oriented, organized, and motivated to deliver high-quality, measurable results
- Passion for improving people’s lives and helping them build a better financial future
Preferred Skills:
- Experience supporting GTM strategy, customer segmentation, and funnel optimization in a performance-driven environment
- Strong communicator with excellent verbal, written, and visual communication skills across cross-functional teams
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role. Familiarity with the local job market and competition for similar roles in San Francisco is recommended.
💰 Compensation & Benefits
Salary Range: $136,000 - $155,000 per year
Benefits:
- Medical, dental, and vision plans for employees and their families
- 401(k) match
- Health and wellness programs
- Flexible time off policies for salaried employees
- Up to 16 weeks paid parental leave
Working Hours: Full-time, primarily local hours (PT), with flexibility to work across time zones when necessary
ASSUMPTION: The salary range provided is based on industry standards for product marketing managers in the San Francisco Bay Area with 3-5 years of experience. Benefits are standard for a company of LendingClub's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically digital marketplace banking
Company Size: 1,001-5,000 employees (as of 2025)
Founded: 2007
Company Description:
- LendingClub is the parent company of LendingClub Bank, National Association, Member FDIC
- They offer personal loans, investing, patient financing, business loans, education financing, and auto refinance
- LendingClub has helped nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals
Company Specialties:
- Personal Loans
- Investing
- Patient Financing
- Marketplace Lending
- Business Loans
- Education Financing
- Banking
- Auto Refi
Company Website: www.lendingclub.com
ASSUMPTION: LendingClub is a well-established company in the fintech industry, with a strong focus on digital marketplace banking and a commitment to improving people's financial futures.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Director of Product Marketing – Personal Loans
Work Arrangement: Hybrid (In-office Tuesdays, Wednesdays, and Thursdays, with monthly/quarterly travel as needed)
Growth Opportunities:
- Potential career progression to Senior Product Marketing Manager or other leadership roles
- Broad exposure to various aspects of product marketing and cross-functional teams
- Opportunity to work on high-impact initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (In-office Tuesdays, Wednesdays, and Thursdays, with remote work on Mondays and Fridays)
Office Location(s): 595 Market St, #200, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub with a high cost of living
- The office is located in the heart of downtown San Francisco, close to public transportation and amenities
- The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility
Work Schedule: Full-time, primarily local hours (PT), with flexibility to work across time zones when necessary
ASSUMPTION: The hybrid work arrangement and central office location provide a good balance between work-life integration and access to the vibrant San Francisco job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and potential team members
- Final interview with the Director of Product Marketing – Personal Loans
Key Assessment Areas:
- Marketing and product strategy skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with LendingClub's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and product experience, as well as any experience with fintech or consumer banking
- Be prepared to discuss specific examples of your experience with go-to-market strategies, customer segmentation, and funnel optimization
- Research LendingClub's products, competitors, and market position to demonstrate your understanding of the industry and the role
ATS Keywords: Product Marketing, B2C, Fintech, Consumer Banking, Go-To-Market Strategy, Customer Segmentation, Funnel Optimization, Data Analysis, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's marketing and product strategy skills, as well as their cultural fit and alignment with LendingClub's values.
🛠️ Tools & Technologies
- Tableau or other data visualization tools
- Heap or other analytics tools
- Amplitude or other product analytics tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but proficiency in data visualization, analytics, and project management tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Impact: We’re tackling big problems, but we’re a small enough organization for each individual to make a real difference
- People: We’re a group of smart, kind, low-ego, and values-driven people from a wide variety of industries and backgrounds who are committed to our mission
- Ideas: We seek out the best ideas – no matter where they come from – to look beyond what is possible today
- Values: It’s not just what you accomplish, it’s also how you accomplish it that matters
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and iterative
- Results-oriented and focused on driving business impact
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with data and using it to inform decisions?
- Do you have a results-oriented mindset and a focus on driving business impact?
ASSUMPTION: LendingClub values a diverse and inclusive work environment, with a strong emphasis on collaboration, data-driven decision making, and a results-oriented mindset.
⚠️ Potential Challenges
- High cost of living in San Francisco, which may impact compensation and benefits considerations
- Fast-paced and dynamic work environment that may require flexibility and adaptability
- Need to balance in-office collaboration with remote work flexibility
- Potential for travel to other LendingClub offices or client sites
ASSUMPTION: While LendingClub offers a competitive benefits package and relocation assistance, the high cost of living in San Francisco may present challenges for some candidates.
📈 Similar Roles Comparison
- Compared to other product marketing roles in fintech, this role may offer more exposure to cross-functional teams and high-impact initiatives
- LendingClub's focus on digital marketplace banking sets it apart from traditional financial institutions and other fintech companies
- Career progression opportunities may vary depending on the specific company and industry
ASSUMPTION: While the specific details of similar roles may vary, the core responsibilities and required qualifications for product marketing roles in fintech are generally consistent across the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Personal Loan product feature
- Conducting market research to identify high-impact customer segments for targeted marketing campaigns
- Optimizing the customer funnel to improve product adoption, engagement, and retention
ASSUMPTION: The specific projects assigned may vary depending on the team's priorities and the organization's needs, but the core responsibilities outlined in the job description provide a solid foundation for the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does LendingClub support the growth and development of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does LendingClub measure the success of its product marketing initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and product experience, as well as any experience with fintech or consumer banking
- Prepare for the interview by researching LendingClub's products, competitors, and market position
- Follow up with the hiring manager or HR representative within 48 hours after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
