Product Marketing Manager, Prime, Amazon Prime

📌 Core Information

🔹 Job Title: Product Marketing Manager, Prime, Amazon Prime

🔹 Company: Amazon

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading Japan Prime Content Experimentation programs to enhance customer experience and optimize onsite content.
• Collaborating with various teams to design and execute content experiments that drive Prime membership acquisition and retention.
• Representing Prime Content marketing org in WW and JP Leadership forums via Business Reviews.
• Designing content experimentation to drive incremental Prime metric improvement.
• Designing innovations to build JP specific winning content and influence worldwide stakeholders.

ASSUMPTION: This role requires a strong understanding of customer behavior, data analysis, and A/B testing to drive meaningful improvements in the customer experience.

📋 Key Responsibilities

✅ Be the Single Threaded Owner for Prime Content marketing A/B experimentation within JP and WW teams.

✅ Represent Prime Content marketing org in WW and JP Leadership forums via Business Reviews.

✅ Design content experimentation to drive incremental Prime metric improvement.

✅ Design innovations to build JP specific winning content and influence worldwide stakeholders.

✅ Collaborate with diverse partner teams including direct support of Prime’s product launches and scaling successful experiments.

✅ Think strategically about customer pain points, customer journey, and Prime value proposition to see how all the elements best fit together, and create JP specific customer journey & pain points roadmap.

✅ Lead cross team Walk the Store mechanisms to continuously identify CX improvement opportunities.

✅ Create appealing customer facing onsite communications and content for Japanese customers.

ASSUMPTION: This role requires strong collaboration skills, as the responsibilities involve working with multiple teams and influencing worldwide stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-10 years of experience in product marketing, with a focus on experimentation and customer experience.

Required Skills:

• Proven experience in A/B testing and data analysis.
• Strong understanding of customer behavior and customer journey mapping.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Fluency in Japanese and English.

Preferred Skills:

• Experience with Amazon's global experimentation tools.
• Knowledge of the Japanese market and customer preferences.
• Experience working with cross-functional teams in a global organization.

ASSUMPTION: Fluency in Japanese is required for this role, as the candidate will be creating customer-facing content and collaborating with local teams.

💰 Compensation & Benefits

Salary Range: ¥12,000,000 - ¥18,000,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Generous vacation and sick leave
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise)

Founded: 1994 (Amazon), 2004 (Amazon Japan)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
• Amazon's mission is to be Earth's most customer-centric company.
• Amazon Japan was launched in 2004 and offers a wide range of products and services tailored to the Japanese market.

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: https://www.amazon.co.jp/

ASSUMPTION: Amazon is a well-established company with a strong global presence, offering numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role with potential for growth into leadership positions.

Reporting Structure: This role reports directly to the Prime Content Marketing Manager, Japan.

Work Arrangement: On-site, with flexibility for remote work as needed.

Growth Opportunities:

• Potential to influence worldwide stakeholders and drive global content strategies.
• Opportunities to collaborate with diverse partner teams and gain exposure to various aspects of the business.
• Chance to work on high-impact projects that directly influence customer experience and drive Prime membership growth.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's global content strategies.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities.

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is the capital city of Japan and offers a vibrant, multicultural environment with numerous entertainment, dining, and shopping options.
• The office is located in a convenient area with easy access to public transportation.
• Tokyo experiences mild winters and hot, humid summers, with temperatures ranging from 5°C to 30°C throughout the year.

Work Schedule: Standard Japanese work hours, typically 9:00 AM to 6:00 PM, with flexibility for remote work as needed.

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the team
• Final round interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and collaboration skills
• Cultural fit and alignment with Amazon's leadership principles
• Expertise in A/B testing and data analysis

Application Tips:

• Highlight your experience with A/B testing and data analysis in your resume and cover letter.
• Demonstrate your understanding of the Japanese market and customer preferences in your application materials.
• Prepare examples of successful content experiments you've led in the past and how they drove meaningful improvements in customer experience.

ATS Keywords: A/B testing, customer experience, content marketing, experimentation, data analysis, Japanese market, customer journey mapping

ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Amazon's global experimentation tools
• Data analysis software (e.g., Excel, SQL, R)
• Project management tools (e.g., Asana, JIRA)
• Content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The candidate should be comfortable using data analysis tools and project management software to effectively manage content experimentation projects.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic
• Collaborative and innovative
• Data-driven decision making
• Focus on long-term impact

Self-Assessment Questions:

• How do you stay customer-obsessed in your day-to-day work?
• Can you describe a time when you had to influence stakeholders to drive a content strategy forward?
• How do you prioritize and manage multiple projects simultaneously?

ASSUMPTION: Candidates should be able to demonstrate strong alignment with Amazon's company values and work style to ensure a good cultural fit.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and strong time management skills.
• Collaborating with diverse partner teams may present communication and cultural challenges that require strong interpersonal skills to navigate.
• Influencing worldwide stakeholders may require strong negotiation and persuasion skills.
• Working in Japan may present unique cultural and linguistic challenges that require a strong understanding of the local market and customer preferences.

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, collaborative work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on Japan-specific content experimentation and influence on worldwide stakeholders.
• Compared to similar roles in the industry, this position offers a unique opportunity to drive global content strategies and make a significant impact on the customer experience.
• Career progression in this role may follow a path towards senior leadership positions within the Prime Content Marketing organization.

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar positions in the industry to ensure they are a good fit for the opportunity.

📝 Sample Projects

• Designing and executing an A/B test to optimize the onboarding experience for new Prime members in Japan.
• Creating compelling, relevant, and engaging content for Prime programs to more effectively acquire or retain Prime members in the Japanese market.
• Identifying and addressing CX defects or gaps in the Japanese onsite journeys that cause confusion or erode customer trust.

ASSUMPTION: These sample projects are representative of the types of initiatives the candidate may work on in this role, focusing on customer experience improvement and content experimentation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of content experimentation initiatives, and how is this role expected to contribute to those metrics?
• What are the biggest challenges facing the Prime Content Marketing team in Japan, and how can this role help address them?

ASSUMPTION: Asking these questions can help the candidate better understand the role, the team, and the company's priorities, allowing them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with A/B testing, data analysis, and content marketing.
• Prepare examples of successful content experiments you've led in the past and how they drove meaningful improvements in customer experience.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.