📌 Core Information
🔹 Job Title: Product Marketing Manager, Principal
🔹 Company: Epicor Software Corporation
🔹 Location: Minneapolis, Minnesota, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Minneapolis, Minnesota, United States)
🚀 Job Overview
Key aspects of this role include:
- Developing business plans and product positioning in the marketplace
- Overseeing market research and competitive activity
- Collaborating with cross-functional teams to innovate and enhance product offerings
- Serving as an evangelist for Epicor at internal and external events
ASSUMPTION: This role requires a high level of strategic thinking and leadership, with a focus on driving product success in the market.
📋 Key Responsibilities
✅ Develops business plans and product positioning in the marketplace
✅ Oversees market research, monitors competitive activity, and identifies customer needs
✅ Establishes pricing strategies
✅ Works with Product Development, Product Management, and Sales to develop new products or enhance existing product(s) or product line(s)
✅ Plans and develops strategies for sales promotions or other special events
✅ Brings innovation, emerging technology, and industry-specific functionality to the product
✅ Becomes an evangelist for Epicor on inside and outside events
✅ Regularly engages with key strategic senior leadership within the organization
✅ Responsible for managing a product portfolio (cross-platform products)
ASSUMPTION: This role involves a mix of strategic planning, market analysis, and cross-functional collaboration to drive product success.
🎯 Required Qualifications
Education: Bachelor’s degree (or equivalent experience)
Experience: 10+ years of progressive experience and demonstrated success/knowledge, with 4+ years of specialized/industry experience
Required Skills:
- Oral and written communication skills
- Ability to work independently as well as part of a team
- Ability to build collaborative relationships
- Analytical thinking skills
- Creativity skills
- Ability to think strategically
- Ability to present to large groups (strategic customers)
- Leadership skills
Preferred Skills:
- Experience with AI and cognitive ERP
- Familiarity with global supply chain management
ASSUMPTION: Strong communication, analytical, and leadership skills are crucial for success in this role, along with a deep understanding of the industry and relevant technologies.
💰 Compensation & Benefits
Salary Range: $80,000 - $220,000 USD (This is an estimated range based on industry standards for a Principal-level Product Marketing Manager. Actual compensation may vary based on experience and market factors.)
Benefits:
- Health and Wellness: Comprehensive health and wellness benefits designed to support overall well-being.
- Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
- Career Development: Free LinkedIn Learning licenses for everyone, along with the Mentoring Program to boost personal development.
- Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
- Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
- Global Mobility: Comprehensive support for international relocations and permanent residency processes.
Working Hours: Full-time (40 hours per week), with flexible work arrangements available.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may not reflect the exact compensation for this role at Epicor Software Corporation.
📌 Applicant Insights
🔍 Company Context
Industry: Software, with a focus on enterprise resource planning (ERP) and global supply chain management solutions.
Company Size: Small (5,000 employees globally), which may offer a more intimate work environment and opportunities for close collaboration with senior leadership.
Founded: 1972, with a rich history in the ERP software industry.
Company Description:
- Epicor Software Corporation provides industry-specific business software designed around the needs of manufacturing, distribution, retail, and services organizations.
- The company focuses on helping customers stay future-ready by connecting people, processes, and technology.
- Epicor serves more than 20 different industries worldwide, providing innovative solutions that enable customers to drive growth, improve productivity, and encourage business resilience.
Company Specialties:
- Enterprise Resource Planning (ERP)
- Global Supply Chain Management
- Industry-specific Business Software
- Data, AI, and Cognitive ERP Solutions
Company Website: epicor.com
ASSUMPTION: Epicor Software Corporation is a well-established company with a strong focus on industry-specific software solutions, providing opportunities for applicants to work on innovative products in a global context.
📊 Role Analysis
Career Level: Principal (Senior-level) role, requiring a high degree of expertise and leadership in product marketing.
Reporting Structure: This role may report directly to the Vice President of Product Marketing or a similar senior-level position, with the opportunity to influence strategic decision-making.
Work Arrangement: Hybrid (Minneapolis, Minnesota, United States), with a mix of on-site and remote work.
Growth Opportunities:
- Potential to advance to a Vice President or Director-level position within the product marketing organization.
- Opportunities to expand into other areas of the business, such as sales or business development, based on individual interests and skills.
- Chance to work on cutting-edge technologies and industry trends, driving personal and professional growth.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (Minneapolis, Minnesota, United States), with a mix of on-site and remote work.
Office Location(s): Minneapolis, Minnesota, United States
Geographic Context:
- Minneapolis is a major city in the U.S. state of Minnesota, with a population of approximately 430,000 people.
- The city is known for its vibrant arts scene, parks, and cultural attractions, such as the Minneapolis Institute of Art and the Minneapolis Sculpture Garden.
- Minneapolis has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available.
ASSUMPTION: The hybrid work arrangement offers applicants the opportunity to balance on-site collaboration with the flexibility of remote work, while the Minneapolis location provides a vibrant urban environment with numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team to discuss the role and assess cultural fit.
- In-depth interview with the hiring manager or a panel of stakeholders to evaluate skills, experience, and strategic thinking.
- Case study or presentation to demonstrate problem-solving skills and product marketing expertise.
- Final interview with a senior leader in the organization to discuss career growth and alignment with company objectives.
Key Assessment Areas:
- Strategic thinking and product positioning
- Market research and analysis skills
- Cross-functional collaboration and stakeholder management
- Leadership and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the industry and Epicor's products in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities.
- Research Epicor's company culture and values to ensure a strong fit and alignment with your personal goals.
ATS Keywords: Product Marketing, Principal, Business Plans, Product Positioning, Market Research, Competitive Activity, Cross-Functional Teams, Innovation, ERP, Global Supply Chain Management
ASSUMPTION: The interview process for this role is likely to be comprehensive and thorough, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the product marketing industry and may vary depending on Epicor's specific technology stack.
👔 Cultural Fit Considerations
Company Values:
- Proactive: Epicor values employees who take initiative and drive results.
- Proud: The company fosters a culture of pride in its products, services, and employees.
- Partners: Epicor emphasizes collaboration and teamwork, both internally and with customers.
Work Style:
- Strategic: This role requires a strategic mindset and the ability to develop and execute long-term plans.
- Inclusive: Epicor values diversity and fosters an inclusive work environment.
- Adaptable: The company seeks employees who can adapt to change and thrive in a dynamic environment.
Self-Assessment Questions:
- Do you have a proven track record of driving product success in a competitive market?
- Are you comfortable working collaboratively with cross-functional teams and stakeholders?
- Can you adapt your communication style to suit different audiences, from strategic customers to internal teams?
ASSUMPTION: Epicor Software Corporation values proactive, strategic, and collaborative employees who can drive results and contribute to the company's success.
⚠️ Potential Challenges
- Managing a cross-platform product portfolio may require balancing the needs of different teams and stakeholders.
- Working in a global organization may present unique cultural and time zone challenges.
- The hybrid work arrangement may require strong self-motivation and time management skills.
- The competitive nature of the software industry may necessitate continuous learning and adaptation.
ASSUMPTION: This role presents both opportunities and challenges, requiring strong leadership, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position may offer more strategic influence and cross-functional collaboration due to its Principal-level nature.
- In the software industry, this role may require a deeper understanding of ERP and global supply chain management solutions.
- Career progression in product marketing may involve moving into a Director or Vice President role, with the potential to expand into other areas of the business.
ASSUMPTION: This role offers a unique blend of strategic influence, cross-functional collaboration, and career growth opportunities within the product marketing field.
📝 Sample Projects
- Developing a go-to-market strategy for a new ERP product launch, including market research, competitive analysis, and pricing strategy.
- Creating a thought leadership campaign to position Epicor as an industry expert in global supply chain management.
- Managing a product portfolio roadmap, including feature prioritization, development timelines, and cross-functional team coordination.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and cross-functional nature of the Product Marketing Manager, Principal role at Epicor Software Corporation.
❓ Key Questions to Ask During Interview
- Can you describe the current product portfolio and the strategic priorities for each product line?
- How does the product marketing team collaborate with other departments, such as sales and product development?
- What are the most significant challenges facing the product marketing team, and how can this role address them?
- How does Epicor support the professional development and growth of its product marketing team members?
- What is the company's long-term vision for its product portfolio, and how does this role contribute to that vision?
ASSUMPTION: These interview questions are designed to assess the strategic fit, cultural alignment, and growth opportunities for the Product Marketing Manager, Principal role at Epicor Software Corporation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities.
- Research Epicor's company culture and values to ensure a strong fit and alignment with your personal goals.
- Follow up with the recruiter, Christi McCall, one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
