Product Marketing Manager, Production

📌 Core Information

🔹 Job Title: Product Marketing Manager, Production

🔹 Company: Straumann

🔹 Location: Andover, Massachusetts, United States

🔹 Job Type: Full-time

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth of North America digital solutions portfolio
• Leading go-to-market strategy and lifecycle initiatives
• Cross-functional collaboration with Sales, Clinical, Education, Customer Success, and Regulatory teams
• Championing customer-centric execution and supporting sales with tools and enablement materials

ASSUMPTION: This role requires a strong understanding of digital dentistry solutions and a proven track record in product marketing or commercial strategy. The ideal candidate will be comfortable working in a fast-paced, cross-functional environment and have a high degree of ownership and follow-through.

📋 Key Responsibilities

✅ Lead GTM planning and execution for new product launches, aligned with global HQ

✅ Manage lifecycle strategy for existing solutions with a focus on growth and repositioning

✅ Drive value propositions, storytelling, and content development in partnership with MARCOM

✅ Conduct competitive and market research to inform positioning and strategic focus

✅ Serve as cross-functional team lead across Sales, Clinical, Education, Customer Success, and Regulatory

✅ Own development of commercial assets, pricing strategy, and promotional tactics

✅ Engage with the field (up to 10% travel) to gather insights and champion customer-centric execution

✅ Support sales with tools, enablement materials, and ongoing product training

ASSUMPTION: This role requires strong collaboration, communication, and leadership skills to effectively work with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of product marketing or commercial strategy experience

Required Skills:

• Proven experience in launch excellence and driving strategic GTM initiatives
• Proficiency in PowerPoint, Excel, and basic design skills (Adobe/InDesign a plus)
• Ability to comprehend and translate technical solutions into compelling market-facing narratives

Preferred Skills:

• Medtech or SaaS experience
• Experience in dental or medical industries
• High degree of ownership, structure, and follow-through in a fast-paced environment
• Exceptional collaboration, communication, and leadership skills

ASSUMPTION: Candidates with experience in the dental or medical industries may have an advantage, but a strong background in product marketing or commercial strategy is more critical.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on industry standards for 2-5 years of experience in the medical equipment manufacturing sector in the United States)

Benefits:

• Very competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units)
• A 401(K) plan to help you plan for your future with an employer match
• Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium
• Generous PTO allowance - plenty of time to recharge those batteries!

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for meetings and project deadlines)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Straumann operates in the medical equipment manufacturing industry, focusing on dental implants, clear aligners, instruments, CAD/CAM prosthetics, and biomaterials for use in esthetic dentistry, tooth replacement, and restoration solutions or to prevent tooth loss.

Company Size: Straumann is a mid-sized company with 5,001-10,000 employees globally, providing a diverse and dynamic work environment.

Founded: Straumann was founded in 1954 and has since grown into a global leader in dental implant systems.

Company Description:

• United for global excellence in dentistry
• Innovations and achievements have become landmarks in dentistry worldwide
• Comprises a number of leading and talented companies around the world

Company Specialties:

• Medical device manufacturing
• Dental implants
• Esthetic dentistry
• Tooth restoration
• Biomaterials
• Prosthetics
• Orthodontics
• Preventive dentistry
• Digital dentistry

Company Website: http://www.straumann-group.com

ASSUMPTION: Straumann's focus on innovation, evidence-based solutions, and a strong team spirit makes it an attractive employer for those seeking a challenging and rewarding career in the dental industry.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in product marketing or commercial strategy.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Sales, Clinical, Education, Customer Success, and Regulatory.

Work Arrangement: This role is on-site, with up to 10% travel required to engage with the field and gather insights.

Growth Opportunities:

• Potential to expand portfolio ownership as the business grows
• Opportunities to work on cutting-edge digital dentistry solutions
• Career progression within the marketing department or broader organization

ASSUMPTION: This role offers a unique opportunity to work at the intersection of upstream and downstream marketing, driving growth and innovation in the digital dentistry space.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open and private workspaces

Office Location(s): Andover, Massachusetts, United States

Geographic Context:

• Andover is a suburban town located approximately 20 miles north of Boston, offering a mix of urban and rural living
• The area is known for its strong education system, historic homes, and outdoor recreation opportunities
• Easy access to major highways and public transportation, with Boston Logan International Airport nearby

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for meetings and project deadlines)

ASSUMPTION: The Andover office provides a convenient location for those living in the Greater Boston area or seeking a suburban work environment with easy access to urban amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager and cross-functional team members
• Final interview with the Head of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Product marketing and commercial strategy experience
• Cross-functional leadership and collaboration skills
• Ability to translate technical solutions into compelling market-facing narratives
• Alignment with Straumann's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with go-to-market strategy, lifecycle management, and market research
• Demonstrate your ability to work effectively in a cross-functional environment and champion customer-centric execution

ATS Keywords: Product Marketing, Commercial Strategy, Go-To-Market, Lifecycle Management, Market Research, Cross-Functional Leadership, Customer-Centric Execution, Dental Industry, Digital Dentistry, Medical Equipment Manufacturing

ASSUMPTION: Straumann's recruitment process is designed to assess candidates' relevant experience, skills, and cultural fit, with a focus on driving growth and innovation in the digital dentistry space.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel, Word)
• Adobe Creative Suite (InDesign, optional)
• CRM and marketing automation platforms (e.g., Salesforce, Marketo)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: Proficiency in Microsoft Office Suite and basic design skills are required for this role, with additional tools and technologies being utilized based on the candidate's specific responsibilities and projects.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Evidence-based
• Empowering

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Structured execution with a focus on results
• Player-learners with a hunger to improve and inspire others

Self-Assessment Questions:

• How do you align with Straumann's company values, particularly in the context of this role?
• What is your comfort level working in a fast-paced, cross-functional environment with a focus on structured execution?
• How do you approach learning and growth in a dynamic work environment, and how do you inspire others to do the same?

ASSUMPTION: Straumann seeks candidates who are a strong cultural fit, with a passion for driving growth and innovation in the digital dentistry space and a commitment to the company's values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, cross-functional environment may require strong time management and prioritization skills
• The role may involve managing multiple projects and deadlines simultaneously
• Travel requirements (up to 10%) may present challenges for those with personal or family commitments
• Working in the dental industry may require a strong understanding of dental procedures, products, and market trends

ASSUMPTION: While this role presents unique opportunities for growth and innovation, candidates should be prepared to manage the challenges that come with working in a fast-paced, cross-functional environment and the dental industry.

📈 Similar Roles Comparison

• This role is unique in its focus on digital dentistry solutions and cross-functional collaboration between upstream and downstream marketing
• Compared to other product marketing roles in the dental industry, this position offers a greater emphasis on digital solutions and innovation
• Career progression may involve expanding portfolio ownership or moving into a broader marketing or leadership role within the organization

ASSUMPTION: This role offers a unique opportunity to work at the intersection of upstream and downstream marketing, driving growth and innovation in the digital dentistry space, with potential for career progression within the marketing department or broader organization.

📝 Sample Projects

• Developing a go-to-market strategy for a new 3D printing solution, including competitive analysis, value proposition, and launch plan
• Conducting market research to inform the repositioning of an existing digital solution, including customer interviews, market trends, and competitive landscape analysis
• Creating sales enablement materials, such as product training presentations, battle cards, and customer success stories, to support the field team

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Product Marketing Manager may undertake, focusing on go-to-market strategy, lifecycle management, market research, and sales enablement.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the 3D printing solutions portfolio and the growth opportunities for this role?
• How does the cross-functional team structure support the success of this role, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the digital dentistry solutions portfolio, and how can this role address them?
• How does Straumann support the professional development and growth of its employees, particularly in this role?
• What is the company's long-term vision for digital dentistry solutions, and how does this role contribute to that strategy?

ASSUMPTION: These key questions help candidates better understand the role's priorities, challenges, and growth opportunities, as well as Straumann's long-term vision for digital dentistry solutions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Straumann's company values, culture, and digital dentistry solutions portfolio
• Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role
• If you are offered the position, consider negotiating your salary and benefits package based on industry standards and your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.