📌 Core Information
🔹 Job Title: Product Marketing Manager (Remote - Canada)
🔹 Company: Jobgether
🔹 Location: Canada
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market execution for product launches
- Aligning product roadmap priorities with marketing and revenue goals
- Coordinating cross-functional teams for internal launch readiness
- Managing and delegating tactical tasks across the product marketing team
- Overseeing the creation of sales enablement materials and campaigns
- Monitoring launch performance metrics and applying insights to improve GTM processes
- Supporting strategic product marketing initiatives including research and positioning
ASSUMPTION: This role requires a high level of organization, project management, and cross-functional collaboration skills. The ideal candidate will have experience in a high-growth SaaS environment and be comfortable working remotely.
📋 Key Responsibilities
✅ Lead go-to-market execution for product launches from planning through post-launch review
✅ Align product roadmap priorities with marketing and revenue goals
✅ Coordinate cross-functional teams to ensure internal readiness for launches
✅ Manage and delegate tactical tasks across product marketing team members
✅ Oversee creation of sales enablement materials, onboarding content, and campaigns
✅ Monitor launch performance metrics and apply insights to improve GTM processes
✅ Support strategic product marketing initiatives including research and positioning
ASSUMPTION: This role involves a high degree of multitasking and requires strong prioritization skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5+ years of product marketing experience in a high-growth SaaS environment
Required Skills:
- Proven success managing product launches or go-to-market workstreams
- Strong organizational and project management skills
- Familiarity with tools like Pendo, Appcues, Navattic, Hubspot, Figma
- Experience in SMB, construction tech, or vertical SaaS (a plus)
- Bonus: experience supporting both PLG and sales-led growth strategies
- Product Marketing Core Certification (an asset)
Preferred Skills:
- Portfolio of work including sales content, onboarding flows, or adoption campaigns
ASSUMPTION: While a Product Marketing Core Certification is not required, it may indicate a strong commitment to professional development and continuous learning in this field.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in Canada)
Benefits:
- Mandatory PTO your first week to relax and recharge
- One company-wide Friday off per month
- Paid company shutdown between Christmas and New Year
- Flexible paid time off policy
- 80% employer-paid benefits
- RRSP/401k matching
- Generous parental leave policy
- Two annual team retreats and regular team-building activities
- Learning and development support
- Remote-first work culture with home office setup stipend
- Internet and phone reimbursement
- Weekly Friday paydays
Working Hours: Full-time (40 hours/week) with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with 5-10 years of experience in Canada. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
Company Size: Jobgether is a small company with 11-50 employees, which may offer a more agile and collaborative work environment.
Founded: Jobgether was founded in 2020 and has since grown to become a global platform for hiring and job seeking.
Company Description:
- Jobgether uses AI to understand skills, experience, and intent to create meaningful connections between job seekers and employers.
- The platform aims to eliminate the noise and automate manual work in the hiring process, allowing people to focus on what really matters.
- Jobgether is a remote-first company, offering flexible work arrangements and a global talent pool.
Company Specialties:
- AI-driven job matching
- Talent acquisition and hiring solutions
- Global talent network
Company Website: www.jobgether.com
ASSUMPTION: Jobgether's focus on AI and automation in the hiring process may indicate a fast-paced and innovative work environment.
📊 Role Analysis
Career Level: This role is suitable for an experienced Product Marketing Manager looking to drive go-to-market execution and collaborate with cross-functional teams in a remote work environment.
Reporting Structure: The Product Marketing Manager will likely report directly to the Head of Marketing or a similar role and may oversee junior team members or interns.
Work Arrangement: This is a remote position based in Canada, with flexible hours and a focus on results and performance.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its product marketing team
- Opportunity to work on strategic initiatives and shape the company's product marketing strategy
- Possibility to gain experience in a high-growth SaaS environment and learn from industry experts
ASSUMPTION: As a small company, Jobgether may offer more opportunities for growth and career advancement as it continues to expand its team and services.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work)
Geographic Context:
- Canada has a diverse and multicultural workforce, offering a rich talent pool and collaborative environment.
- The remote work arrangement allows for a better work-life balance and flexibility in managing personal responsibilities.
- Canada's time zones may require some overlap with other team members' working hours for effective communication and collaboration.
Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results and performance
ASSUMPTION: The remote work arrangement may require strong self-motivation, time management, and communication skills to maintain productivity and engagement with the team.
💼 Interview & Application Insights
Typical Process:
- AI-powered 3-step screening process to evaluate fit for the role
- Manual review by the hiring team to assess top candidates
- Interview with the hiring manager or a member of the product marketing team
Key Assessment Areas:
- Product marketing experience and go-to-market strategy
- Cross-functional collaboration and project management skills
- Familiarity with relevant tools and technologies
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of product launches or go-to-market strategies you've managed in the past
- Demonstrate your understanding of the company and its mission in your application materials
ATS Keywords: Product Marketing, Go-To-Market, Cross-Functional, Project Management, Sales Enablement, Performance Metrics, Research, Positioning, SaaS, Construction Tech, PLG Strategies, Sales-Led Growth
ASSUMPTION: Jobgether's AI-powered hiring process may place a strong emphasis on relevant skills and experience, so it's essential to tailor your application materials accordingly.
🛠️ Tools & Technologies
- Pendo
- Appcues
- Navattic
- Hubspot
- Figma
ASSUMPTION: Familiarity with these tools is not strictly required, but it may be beneficial to learn about them and how they can be applied in a product marketing role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous Learning
- Customer Focus
- Integrity
Work Style:
- Remote and flexible work arrangements
- Focus on results and performance
- Data-driven decision-making
- Agile and adaptable approach to work
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable using data and analytics to inform your decision-making?
- Do you have experience working with cross-functional teams and managing multiple projects simultaneously?
ASSUMPTION: Jobgether's remote-first work culture and focus on results may appeal to candidates who are self-motivated, organized, and comfortable working independently.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working remotely and maintaining engagement with the team
- Adapting to a fast-paced and ever-changing work environment
- Balancing the need for strategic thinking with tactical execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- This role may differ from traditional product marketing positions in that it focuses on go-to-market execution and cross-functional collaboration rather than pure product management or marketing strategy.
- In the SaaS industry, product marketing roles may vary depending on the company's size, target market, and growth stage.
- Career progression in product marketing may involve moving into leadership roles, such as Director or VP of Product Marketing, or transitioning into related fields like product management or marketing strategy.
ASSUMPTION: When comparing this role to similar positions, consider the company's size, industry, and target market, as well as the specific focus and responsibilities of the role.
📝 Sample Projects
- Managing a product launch from planning to post-launch review, including coordinating cross-functional teams and creating sales enablement materials
- Conducting market research to inform product positioning and messaging strategies
- Developing and implementing a go-to-market strategy for a new product or feature, including launch timelines, target audience, and key messaging
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process and how my role would fit into that?
- How does the product marketing team collaborate with other departments, such as sales and customer success?
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- How does Jobgether support the professional development and growth of its product marketing team members?
- What is the company's long-term vision for its product marketing function, and how does this role contribute to that?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company's long-term goals for its product marketing function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of product launches or go-to-market strategies you've managed in the past
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
