📌 Core Information
🔹 Job Title: Product Marketing Manager (Remote)
🔹 Company: KnowBe4
🔹 Location: Remote (US)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing product marketing and sales enablement content to drive customer acquisition and retention
- Collaborating with cross-functional teams to position KnowBe4's products and differentiate them from competitors
- Managing product launch deliverables and supporting marketing plans across various go-to-market channels
- Conducting market research and competitive analysis to inform product positioning and messaging
ASSUMPTION: This role requires a strong understanding of cybersecurity and B2B software, as well as excellent communication and collaboration skills to work effectively with both internal and external stakeholders.
📋 Key Responsibilities
✅ Create product and feature positioning and messaging that attracts and converts prospects and leads
✅ Collaborate with Product Management on new product ideas and free tools to bring more prospects into the sales funnel
✅ Manage product launch deliverables across Marketing teams and support marketing plans to drive demand for KnowBe4's products
✅ Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.)
✅ Support competitive research and help position KnowBe4 to win more customers
✅ Leverage AI tools for research, content creation, and data analysis
ASSUMPTION: This role involves a mix of strategic thinking, tactical execution, and cross-functional collaboration to drive product marketing success.
🎯 Required Qualifications
Education: BA/BS or equivalent working experience
Experience: At least 2 years of prior experience in product marketing, product positioning, messaging, and market research and analysis in cybersecurity and B2B software
Required Skills:
- Excellent communication skills, both written and verbal
- Strong problem-solving skills
- Familiarity with sales processes and culture, including the tools and assets needed by a high-volume sales organization
- Experience with marketing software such as Highspot, Monday.com, Crayon, Hubspot, or similar
- Experience using Salesforce or other CRM platforms
Preferred Skills:
- Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing program
- Experience creating and executing product launch marketing campaigns and programs
ASSUMPTION: Candidates with a strong background in product marketing, excellent communication skills, and experience in cybersecurity and B2B software are well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $125,000 per year
Benefits:
- Company-wide bonuses based on monthly sales targets
- Employee referral bonuses
- Adoption assistance
- Tuition reimbursement
- Certification reimbursement and completion bonuses
- Relaxed dress code
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the job description and industry standards for a Product Marketing Manager role with 2-5 years of experience in cybersecurity and B2B software.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 1,001-5,000 employees
Founded: 2010 (based on LinkedIn profile)
Company Description:
- KnowBe4 is the provider of the world's largest security awareness training and simulated phishing platform, used by tens of thousands of organizations worldwide
- The company empowers employees to make smarter security decisions every day, helping organizations strengthen their security culture and manage human risk
- KnowBe4 offers a comprehensive AI-driven "best-of-suite" platform for human risk management (HRM), creating an adaptive defense layer that fortifies user behavior against the latest cybersecurity threats
Company Specialties:
- Internet Security Awareness Training
- Network Security
- Cybercrime Prevention
- Simulated Phishing
- Security Awareness Training
- Cybersecurity
- Governance
- Risk & Compliance
- Free IT Security Tools
- Inoculating Employees Against Social Engineering
- Enable Employees To Make Smarter Security Decisions
- KCM GRC Platform
- Phishing Security Test
- Phish Alert Button
- Ransomware Simulator
- Cybersecurity Webinars
- Cybersecurity Whitepapers
Company Website: www.knowbe4.com
ASSUMPTION: KnowBe4 is a well-established company in the cybersecurity industry, focusing on human risk management and security awareness training.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Director of Product Marketing
Work Arrangement: Remote (US) with a flexible work schedule
Growth Opportunities:
- Potential career progression into senior or management roles within the Product Marketing team
- Opportunities to work on various products and features, expanding skills and knowledge
- Chance to collaborate with cross-functional teams, gaining exposure to different aspects of the business
ASSUMPTION: This role offers opportunities for professional growth and development within the Product Marketing team and across the organization.
🌍 Location & Work Environment
Office Type: Remote (US)
Office Location(s): Not applicable (remote work)
Geographic Context:
- Remote work allows for a flexible work-life balance
- Opportunity to work with a diverse, global team
- Access to resources and support from a well-established company in the cybersecurity industry
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: Remote work offers a flexible and convenient work environment, with the opportunity to collaborate with a diverse, global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Senior Director of Product Marketing
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Product marketing skills and experience
- Communication and collaboration skills
- Problem-solving abilities
- Familiarity with cybersecurity and B2B software
Application Tips:
- Highlight relevant product marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experience related to this role
- Prepare examples of product marketing campaigns or projects you've worked on
ATS Keywords: Product Marketing, Cybersecurity, B2B Software, Sales Enablement, Marketing Software, CRM, Competitive Analysis, AI Tools
ASSUMPTION: The interview process focuses on assessing the candidate's product marketing skills, communication abilities, and familiarity with cybersecurity and B2B software.
🛠️ Tools & Technologies
- Marketing software (e.g., Highspot, Monday.com, Crayon, Hubspot)
- CRM software (e.g., Salesforce)
- AI tools for research, content creation, and data analysis
ASSUMPTION: The tools and technologies required for this role are standard for product marketing professionals and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Radical transparency
- Extreme ownership
- Continuous professional development
Work Style:
- Collaborative and cross-functional
- Flexible and adaptable
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a strong desire to learn and grow professionally?
ASSUMPTION: KnowBe4 values a strong work ethic, collaboration, and continuous professional development in a welcoming workplace that encourages employees to be themselves.
⚠️ Potential Challenges
- Managing multiple product launches and marketing campaigns simultaneously
- Keeping up with the latest trends and developments in cybersecurity and B2B software
- Balancing the needs of various stakeholders, including customers, sales teams, and marketing teams
- Working remotely and maintaining productivity in a flexible work environment
ASSUMPTION: This role presents unique challenges related to managing multiple projects, staying current with industry trends, balancing stakeholder needs, and maintaining productivity in a remote work environment.
📈 Similar Roles Comparison
- Product Marketing Manager (On-site) vs. Product Marketing Manager (Remote) - Remote work offers more flexibility and convenience but may require more self-motivation and time management
- Product Marketing Manager vs. Product Marketing Specialist - The former role requires more strategic thinking, leadership, and cross-functional collaboration, while the latter focuses more on tactical execution and supporting the broader product marketing team
- Product Marketing Manager vs. Product Manager - The former role focuses on market positioning, messaging, and sales enablement, while the latter is responsible for product development, roadmaps, and feature prioritization
ASSUMPTION: This role differs from similar positions in terms of work arrangement, required skills, and focus areas, offering unique opportunities and challenges for candidates.
📝 Sample Projects
- Developing product positioning and messaging for a new cybersecurity tool
- Managing a product launch campaign, including cross-functional collaboration and marketing deliverables
- Conducting competitive analysis and creating battle cards to differentiate KnowBe4's products from competitors
ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities required for this role, focusing on product marketing, competitive analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the product marketing team's structure and how this role fits within it?
- How does the company support the professional development of its product marketing team members?
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- How does the company measure the success of its product marketing efforts, and what key performance indicators (KPIs) are used?
- What is the company's approach to work-life balance, especially for remote employees?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of product marketing campaigns or projects you've worked on to showcase your abilities
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
