Product Marketing Manager (Remote-Europe)

📌 Core Information

🔹 Job Title: Product Marketing Manager (Remote-Europe)

🔹 Company: P2P. org

🔹 Location: European Union (Remote)

🔹 Job Type: Full-Time, Contractor

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Developing compelling narratives around P2P's product value
• Driving go-to-market initiatives for institutional products
• Strengthening relationships with B2B partners in the blockchain space
• Collaborating with cross-functional teams to amplify P2P's brand

ASSUMPTION: This role requires a strategic mindset and strong communication skills to bridge the gap between P2P's technical capabilities and institutional client needs.

📋 Key Responsibilities

✅ Developing and executing marketing strategies for P2P's institutional portfolio

✅ Creating compelling content and messaging that resonates with financial decision-makers

✅ Planning and overseeing new feature launches, highlighting P2P's unique value proposition

✅ Maintaining awareness of competitive landscapes and emerging Web3 trends

✅ Building strategic relationships with Web3 communities, projects, and ecosystem partners

✅ Collaborating with cross-functional teams to drive demand among institutional clients

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to execute campaigns from concept to hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of professional experience, with at least 5 years in product marketing within a B2B tech environment

Required Skills:

• Proven experience in product marketing within fintech or financial services
• Strong communication and project management skills
• Data-driven mindset with the ability to retrieve insights from metrics and analytics
• Collaborative spirit with a knack for fostering alignment across diverse teams
• Fluent English

Preferred Skills:

• Previous exposure to blockchain technology and its applications
• Experience working with remote, global teams

ASSUMPTION: Candidates with a strong background in fintech, financial services, and blockchain are highly sought after for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (USD) or equivalent in crypto (based on industry standards for a senior product marketing role in the blockchain space)

Benefits:

• Well-being program
• Mental health care program
• Compensation for education, including foreign language and professional growth courses
• Equipment and co-working reimbursement program
• Overseas conferences and community immersion
• Positive and friendly communication culture

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in the blockchain space. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: P2P. org operates in the blockchain and fintech industries, focusing on staking services and yield products for institutional clients.

Company Size: P2P. org has 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: P2P. org was founded in 2018 and has since grown to become one of the largest institutional staking providers with a TVL of over $10B and a market share exceeding 20%.

Company Description:

• P2P. org is the largest institutional staking provider with a TVL of over $10B and a market share exceeding 20%
• The company focuses on researching and improving its infrastructure to extract maximum APR while enhancing security
• P2P. org places significant focus and resources on launching new networks and yield products
• The company's clients include prominent names in the crypto industry, such as BitGo, Copper, Crypto.com, Ledger, ByBit, Bitget, OKX, HTX, Bitvavo, and SBI

Company Specialties:

• Institutional staking services
• Yield products
• Launching new networks
• Client-centric approach and extensive product line

Company Website: https://p2p.org/

ASSUMPTION: P2P. org's focus on research, innovation, and client satisfaction makes it an attractive employer in the blockchain and fintech industries.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Marketing and collaborates with various cross-functional teams, including product, sales, and business units.

Work Arrangement: This is a remote, full-time position with a focus on European time zones.

Growth Opportunities:

• Expanding P2P's institutional footprint and deepening relationships with financial service providers
• Developing strategic partnerships with Web3 communities, projects, and ecosystem partners
• Potential career progression into leadership or management roles within the marketing department

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as P2P. org continues to expand its presence in the blockchain and fintech industries.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): European Union

Geographic Context:

• The European Union offers a diverse and dynamic work environment with a strong focus on innovation and technology
• Candidates should be comfortable working remotely and collaborating with team members across different time zones
• The role may require occasional travel for conferences, community immersion, and other events

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work environment offers candidates the opportunity to work from anywhere within the European Union, fostering a diverse and inclusive work culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team and other stakeholders
• Final interview with the Head of Marketing

Key Assessment Areas:

• Communication and presentation skills
• Product marketing experience and expertise
• Understanding of the blockchain and fintech industries
• Alignment with P2P. org's company values and culture

Application Tips:

• Highlight relevant experience in product marketing, fintech, and blockchain
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Demonstrate your understanding of P2P. org's business and the institutional staking market

ATS Keywords: Product Marketing, B2B Marketing, Blockchain, Fintech, Institutional Staking, Go-to-Market Strategy, Content Creation, Competitive Analysis, Relationship Building, Campaign Management

ASSUMPTION: P2P. org's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on P2P. org's internal processes and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Client-centric approach
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Self-driven and proactive
• Strategic and creative
• Data-driven and analytical
• Collaborative and communicative

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns in the B2B tech space?
• Are you comfortable working remotely and collaborating with global teams across different time zones?
• Do you thrive in a dynamic and innovative work environment, and are you eager to learn about blockchain technology and its applications?

ASSUMPTION: P2P. org values candidates who are self-driven, strategic, and collaborative, with a strong commitment to continuous learning and innovation.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic work environment
• Keeping up with the latest trends and developments in the blockchain and fintech industries
• Building and maintaining relationships with key stakeholders, both internally and externally
• Occasional travel requirements for conferences, community immersion, and other events

ASSUMPTION: These challenges can be overcome by strong project management skills, a proactive approach, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Product Marketing Manager (Fintech) - Similar role focusing on marketing fintech products to institutional clients
• Senior Product Marketing Manager (Blockchain) - Similar role with a stronger focus on blockchain technology and its applications
• Marketing Manager (Institutional Staking) - Similar role with a focus on marketing institutional staking services to financial service providers

ASSUMPTION: These roles share similarities in terms of required skills, experience, and industry focus, but may differ in terms of specific responsibilities, company culture, and work environment.

📝 Sample Projects

• Developing a go-to-market strategy for a new institutional staking product
• Creating compelling content and messaging that highlights P2P. org's unique value proposition in the institutional staking market
• Building and maintaining relationships with key stakeholders, including B2B partners, Web3 communities, and ecosystem partners

ASSUMPTION: These projects demonstrate the strategic and collaborative nature of the role, as well as the importance of strong communication and project management skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does P2P. org support the professional growth and development of its marketing team members?
• What are the key challenges and opportunities facing P2P. org in the institutional staking market, and how can this role contribute to addressing them?
• How does P2P. org measure the success of its marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
• What is the company's long-term vision for its institutional staking products, and how can this role contribute to achieving that vision?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, as well as a strong commitment to understanding P2P. org's business and market position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, fintech, and blockchain
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Demonstrate your understanding of P2P. org's business and the institutional staking market
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.