📌 Core Information
🔹 Job Title: Product Marketing Manager (Remote - US)
🔹 Company: Jobgether (Partnering with OnePay)
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Invest & Crypto products
- Crafting compelling messaging and customer acquisition/retention strategies
- Collaborating cross-functionally to ensure execution excellence and monitor performance
- Working in a fast-paced, innovative environment focused on financial technology
ASSUMPTION: This role requires a strategic and creative marketer with a strong background in brokerage, trading, or crypto industries to drive product success and customer engagement.
📋 Key Responsibilities
✅ Own full-funnel go-to-market strategy for Invest & Crypto products
✅ Lead in-app and external communications, ensuring clarity, compliance, and value to the customer
✅ Develop and test high-impact campaigns focused on acquisition, engagement, and retention
✅ Translate complex financial and regulatory concepts into accessible, compelling marketing narratives
✅ Collaborate cross-functionally with Product, Analytics, Creative, Legal, and Ops teams
✅ Conduct A/B testing on content, offers, segmentation, and timing to continually refine messaging and boost performance
✅ Monitor marketing KPIs and behavioral data to generate actionable insights and influence both product and marketing decisions
✅ Identify pain points and opportunities in the customer journey and recommend initiatives to drive satisfaction and long-term value
ASSUMPTION: This role requires a data-driven approach, strong communication skills, and the ability to manage multiple stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in product marketing, with a strong background in brokerage, trading, or crypto industries
Required Skills:
- Proven success in launching new products and leading multi-channel marketing campaigns
- Deep understanding of marketing in regulated environments and experience translating legal requirements into effective messaging
- Hands-on experience with CRM and marketing platforms like Braze, Iterable, or Salesforce Marketing Cloud
- Expertise in segmentation, personalization, behavioral targeting, and performance analytics
- Strong communication and leadership skills with a proven ability to manage stakeholders across multiple teams
- A proactive mindset with the ability to navigate ambiguity, prioritize competing demands, and thrive in fast-paced environments
- Familiarity with tools like Tableau, Amplitude, or Databricks to extract and act on data-driven insights
Preferred Skills:
- Experience working remotely in a distributed team
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with financial technology products and a strong understanding of the crypto industry would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the US)
Benefits:
- Health, dental, and vision coverage starting Day 1
- 401(k) plan with company match
- Remote-friendly work policy within the US
- Flexible Time Off (FTO) policy
- High-growth environment with opportunities for personal and professional development
- Inclusive, mission-driven culture focused on financial empowerment
Working Hours: Full-time (40 hours/week), flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)
Founded: 2020 (Relatively new company with a focus on innovation and growth)
Company Description:
- Jobgether uses AI to streamline the hiring process by matching top talent with suitable job opportunities
- The platform focuses on efficiency, fairness, and transparency in connecting candidates with companies
- Jobgether partners with companies worldwide, offering a global talent pool for employers to choose from
Company Specialties:
- AI-driven job matching
- Talent acquisition and hiring solutions
- Global talent network
Company Website: www.jobgether.com
ASSUMPTION: Jobgether's focus on AI and data-driven matching may result in a more structured and objective hiring process compared to traditional methods.
📊 Role Analysis
Career Level: Mid-level to senior (Based on experience requirements and role responsibilities)
Reporting Structure: This role will likely report directly to the Head of Marketing or a similar leadership position within the company
Work Arrangement: Remote (US only), with the possibility of occasional in-person meetings or events
Growth Opportunities:
- Potential career advancement within the marketing department or broader organization
- Expanding skills and expertise in financial technology and crypto marketing
- Gaining experience working with a diverse, global team in a fast-paced, innovative environment
ASSUMPTION: As a mid-sized company, Jobgether may offer more opportunities for growth and career advancement compared to larger organizations, but may also have less established career paths.
🌍 Location & Work Environment
Office Type: Remote (No physical office required)
Office Location(s): United States (Candidates must be based in the US)
Geographic Context:
- The United States offers a large talent pool and diverse market for financial technology products
- Working remotely allows for a flexible work-life balance and the ability to work from various locations within the US
- Candidates should be prepared to work in different time zones and collaborate with team members across the country
Work Schedule: Full-time (40 hours/week), with flexible scheduling and a focus on results and performance
ASSUMPTION: While the role is remote, candidates should be prepared to work in different time zones and collaborate with team members across the country, which may require some flexibility in working hours.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening and AI-driven skills assessment
- Phone or video call interview with the hiring manager or a member of the HR team
- Case study or project presentation (if applicable)
- Final interview with key stakeholders or leadership team
Key Assessment Areas:
- Marketing expertise and experience in financial technology or crypto industries
- Data-driven approach and analytical skills
- Communication and leadership skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with financial technology products and regulated environments
- Demonstrate your understanding of the crypto industry and its unique challenges
- Showcase your ability to work remotely and collaborate effectively with distributed teams
ATS Keywords: Product Marketing, Go-To-Market Strategy, Customer Acquisition, Retention Strategies, Campaign Development, A/B Testing, Marketing Analytics, Stakeholder Management, Regulatory Compliance, CRM Platforms, Segmentation, Personalization, Behavioral Targeting, Performance Optimization, Data-Driven Insights, Communication Skills
ASSUMPTION: Jobgether's AI-driven hiring process may place a greater emphasis on skills and experience over traditional qualifications, such as degrees or certifications.
🛠️ Tools & Technologies
- CRM and marketing platforms: Braze, Iterable, or Salesforce Marketing Cloud
- Data analysis tools: Tableau, Amplitude, or Databricks
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: While not explicitly stated, candidates should be comfortable using a variety of marketing, data analysis, and collaboration tools to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous improvement
- Integrity: Acting with honesty and transparency in all interactions
- Collaboration: Working together to achieve common goals
- Empowerment: Encouraging and supporting personal and professional growth
Work Style:
- Data-driven and results-oriented
- Adaptable and comfortable with ambiguity
- Collaborative and effective in cross-functional teams
- Proactive and self-motivated
Self-Assessment Questions:
- Do you have a proven track record of driving product success in regulated environments?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you thrive in fast-paced, innovative environments and embrace change?
ASSUMPTION: Jobgether's focus on AI and data-driven matching may result in a more structured and objective hiring process compared to traditional methods, but cultural fit remains an essential factor in the decision-making process.
⚠️ Potential Challenges
- Working in a fast-paced, innovative environment with frequent changes and priorities
- Navigating complex regulatory requirements and ensuring compliance in marketing materials
- Managing multiple stakeholders and balancing competing demands across various teams
- Adapting to a remote work environment and collaborating effectively with distributed teams
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on financial technology and crypto products, requiring industry-specific knowledge and experience
- As a mid-sized company, Jobgether may offer more opportunities for growth and career advancement compared to larger organizations, but may also have less established career paths
- This role requires a strong focus on data-driven decision-making and performance optimization, which may differ from more traditional marketing roles
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on financial technology and crypto products, as well as its data-driven approach, sets it apart from more traditional marketing roles.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new crypto product launch, including messaging, customer acquisition, and retention campaigns
- Conducting A/B testing on marketing materials and offers to optimize performance and improve customer engagement
- Analyzing customer behavioral data to identify pain points and opportunities in the customer journey and recommending initiatives to drive satisfaction and long-term value
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects and initiatives may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for OnePay's Invest & Crypto products, and how this role will contribute to their evolution?
- How does the team collaborate and make decisions in a remote work environment, and what tools do you use to facilitate communication and productivity?
- What are the most significant challenges facing the crypto industry, and how does OnePay differentiate itself from competitors in this space?
- How does Jobgether support the growth and development of its employees, and what opportunities exist for career advancement within the company?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for growth and development. Candidates should tailor their questions to the specific company and role, demonstrating their interest and preparation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your background in financial technology or crypto industries and your data-driven approach to marketing
- Prepare for your interview by researching OnePay's products and the crypto industry, as well as familiarizing yourself with Jobgether's AI-driven hiring process
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
