Product Marketing Manager - Running

📌 Core Information

🔹 Job Title: Product Marketing Manager - Running

🔹 Company: The IRONMAN Group

🔹 Location: Tampa, FL (Hybrid: 3 days/week in office)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Tampa, FL or Louisville, CO)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing regional marketing strategies for running events
• Managing athlete registration and revenue targets
• Collaborating with global communications and local media for brand exposure
• Analyzing customer behavior and optimizing marketing campaigns
• Staying ahead of industry trends and competitor activity

ASSUMPTION: This role requires a strategic, data-driven marketer with a strong understanding of customer acquisition and retention strategies in the running and endurance sports industry.

📋 Key Responsibilities

✅ Develop and execute multi-channel marketing strategies to achieve athlete registration targets and foster brand loyalty

✅ Manage and optimize marketing budgets for assigned events

✅ Conceptualize and pitch creative media angles to local and national media for brand exposure

✅ Stay ahead of industry trends, competitor activity, and best practices to optimize marketing strategies

✅ Collaborate with global communications on major events and key business changes

ASSUMPTION: This role requires a strong understanding of marketing metrics and data analysis to drive decision-making and optimize campaigns.

🎯 Required Qualifications

Education: Tertiary degree in Marketing, Business, or Communication/Media Studies

Experience: 3-5 years of marketing experience in sports, ticketing, or premium direct-to-consumer brands

Required Skills:

• Proven track record in creating and implementing multi-channel marketing campaigns
• Experience in analyzing marketing metrics and using data to optimize campaigns
• Demonstrable experience in building brand awareness, increasing demand, and driving sales for running events
• Excellent communication and project management skills
• Self-motivated team player with a customer-centric mindset

Preferred Skills:

• Understanding of running, endurance sports, and communities
• Experience in overseeing and executing marketing strategies for running events

ASSUMPTION: Candidates with experience in the running or endurance sports industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the sports industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on IRONMAN events and merchandise

Working Hours: Full-time (40 hours/week), with willingness to work weekends and non-traditional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The IRONMAN Group operates in the spectator sports industry, focusing on endurance events such as triathlons, running, cycling, and mountain biking.

Company Size: The IRONMAN Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1978, with the first IRONMAN Triathlon in Hawaii

Company Description:

• Operates a global portfolio of events, including IRONMAN Triathlon Series, IRONMAN 70.3 Triathlon Series, and Rock ‘n’ Roll Running Series
• Provides more than a million participants annually with the benefits of endurance sports
• Encourages the belief that ANYTHING IS POSSIBLE® by crossing finish lines around the world

Company Specialties:

• Triathlon
• Event production and management
• Endurance sports

Company Website: www.ironman.com

ASSUMPTION: The IRONMAN Group's focus on endurance sports and global events provides unique opportunities for marketing professionals in this role.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in sports, ticketing, or premium direct-to-consumer brands.

Reporting Structure: The Product Marketing Manager - Running will report directly to the Senior Manager, Regional Marketing - North America.

Work Arrangement: This is a hybrid role, with three days per week required in the office (Tampa, FL or Louisville, CO) and the remainder remote.

Growth Opportunities:

• Potential to expand responsibilities based on performance and company growth
• Opportunities to work on various events and brands within the IRONMAN Group portfolio
• Chance to develop skills in event marketing, media relations, and data analysis

ASSUMPTION: This role offers opportunities for professional growth and development within the endurance sports industry.

🌍 Location & Work Environment

Office Type: The IRONMAN Group's headquarters is in Tampa, FL, with a secondary office in Louisville, CO. The offices are modern and collaborative workspaces.

Office Location(s): 3407 W Dr. Martin Luther King Jr. Blvd, Suite 100, Tampa, FL 33607, and 3850 Frontier Ave., Suite 300, Boulder, CO 80301

Geographic Context:

• Tampa, FL: A vibrant city with a growing tech industry, offering a diverse range of cultural attractions and outdoor activities
• Louisville, CO: A scenic city with a strong focus on outdoor recreation and a thriving arts scene

Work Schedule: Full-time (40 hours/week), with willingness to work weekends and non-traditional hours as needed for event support

ASSUMPTION: The hybrid work arrangement and office locations provide flexibility and opportunities to work in vibrant, growing cities with a strong focus on outdoor recreation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the senior manager and potential team members
• Case study or presentation to showcase marketing skills and strategies
• Final interview with the director of marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your passion for running, endurance sports, and the IRONMAN brand
• Prepare a case study or presentation showcasing your marketing skills and strategies for running events

ATS Keywords: Marketing, Product Marketing, Running Events, Endurance Sports, Customer Acquisition, Brand Awareness, Data Analysis, Media Relations, Budget Management, Strategic Thinking, Collaboration, Communication

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit within the IRONMAN Group.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals in the sports industry.

👔 Cultural Fit Considerations

Company Values:

• Passion: We are driven by our love for endurance sports and the IRONMAN brand
• Performance: We strive for excellence in everything we do
• Integrity: We act with honesty and respect in all our interactions
• Innovation: We continuously seek new ways to improve and grow

Work Style:

• Collaborative: We work together to achieve our goals
• Adaptable: We embrace change and adapt to new situations
• Results-driven: We focus on delivering results that make a difference

Self-Assessment Questions:

• How do you align with the IRONMAN Group's company values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a hybrid environment, balancing remote work and in-office collaboration?
• How do your personal work style and preferences fit with the IRONMAN Group's work style?

ASSUMPTION: The IRONMAN Group values a strong cultural fit, with employees who are passionate, performance-driven, and committed to the endurance sports community.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Balancing data-driven decision-making with creative strategy
• Adapting to the unique demands and schedules of endurance sports events
• Working with a diverse range of stakeholders, including athletes, sponsors, and media outlets

ASSUMPTION: The Product Marketing Manager - Running role presents unique challenges and opportunities within the endurance sports industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on running events within the endurance sports industry
• This role requires a strong understanding of customer acquisition and retention strategies in the running and endurance sports market
• Career progression in the IRONMAN Group may include opportunities to work on various events and brands within the global portfolio

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions in the sports industry.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase registration for a specific running event
• Analyzing customer data to identify trends and optimize marketing strategies for running events
• Collaborating with global communications to secure media coverage for a major running event

ASSUMPTION: The sample projects provided are representative of the key responsibilities and required skills for the Product Marketing Manager - Running role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the IRONMAN Group's running events?
• What are the key priorities for this role in the first 90 days?
• How does the IRONMAN Group support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working on running events within the endurance sports industry?
• How does the IRONMAN Group foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and passion for running and endurance sports
• Prepare a case study or presentation showcasing your marketing skills and strategies for running events
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.