Product Marketing Manager - SaaS 100% Remote

📌 Core Information

🔹 Job Title: Product Marketing Manager - SaaS (100% Remote)

🔹 Company: InnoCraft

🔹 Location: Germany (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Defining and refining Matomo's positioning, messaging, and USPs in the privacy-first analytics space.
• Leading go-to-market strategy and execution for feature launches in partnership with Product, Sales, and Marketing.
• Supporting Account-Based Marketing (ABM) efforts and driving product adoption and retention.
• Collaborating cross-functionally to deliver localised, high-impact sales enablement that accelerates adoption and drives revenue.

ASSUMPTION: This role requires a strategic and hands-on approach, with a strong focus on customer-centric, data-informed decision making.

📋 Key Responsibilities

✅ Define and refine Matomo’s positioning, messaging, and USPs to stand out in the privacy-first analytics space.

✅ Lead go-to-market strategy and execution for feature launches in partnership with Product, Sales, and Marketing.

✅ Collaborate with Content Marketing and Customer Marketing to infuse product messaging into campaigns, onboarding, and lifecycle content.

✅ Build and localise sales enablement tools (e.g. pitch decks, persona briefs, ROI calculators) for key regions.

✅ Support Account-Based Marketing (ABM) with targeted messaging and assets for high-value segments.

✅ Partner with Sales to deliver training and tools that support inbound, outbound, renewal, and upsell efforts.

✅ Conduct ongoing market and competitive research to inform positioning, pricing, and enablement strategy.

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong communication and collaboration skills.

🎯 Required Qualifications

Education: Degree in Marketing, Business, Communications, or a related field.

Experience: 5+ years of experience in product marketing within a global B2B SaaS environment.

Required Skills:

• Exceptional communication and storytelling skills.
• Strong cross-functional collaboration across Product, Sales, Customer Success, and Marketing.
• Customer-centric, data-informed mindset with a strategic yet hands-on approach.
• Fluent in English, and proficient in either French or German (both written and spoken).

Preferred Skills:

• Experience supporting or executing ABM initiatives in partnership with demand generation or sales.
• Demonstrated success in building messaging frameworks, storytelling strategies, and ICP-driven positioning.

ASSUMPTION: Candidates with a proven track record in product marketing and a strong understanding of the analytics or SaaS industries are preferred.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on industry standards for a senior product marketing role in Germany)

Benefits:

• Remote work
• Budget for co-working space or work from home
• Home office equipment supplied
• Flexible hours
• 25 days of paid holidays per year plus national public holidays
• Sick leave
• Health Insurance: Your Well-being, Our Priority
• A huge “playground” to grow your skill set
• Volunteering Day: Empower Your Impact
• Bereavement Leave for Pets: Compassion Beyond Boundaries
• Training Opportunities
• Mental Health Support Services

Working Hours: Full-time (40 hours per week, with flexible scheduling to accommodate meetings with colleagues in different time zones)

ASSUMPTION: The salary range is based on industry standards for a senior product marketing role in Germany, with consideration for the remote nature of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2007 (as the creators of Matomo)

Company Description:

• InnoCraft is the company behind Matomo, the leading open-source web analytics platform.
• The company offers cloud hosting, premium features, support subscriptions, and enables agencies to offer these services through their reseller program.
• InnoCraft is committed to creating a more ethical, privacy-first digital world.

Company Specialties:

• Piwik (now Matomo)
• Analytics
• Matomo
• and Privacy

Company Website: www.innocraft.com

ASSUMPTION: InnoCraft is a small to medium-sized enterprise with a strong focus on privacy and ethical digital practices.

📊 Role Analysis

Career Level: Senior Product Marketing Manager

Reporting Structure: This role reports directly to the Head of Marketing.

Work Arrangement: 100% Remote, with occasional early or late meetings with colleagues in New Zealand or North America.

Growth Opportunities:

• Potential to shape the company's go-to-market strategy and positioning.
• Opportunities to collaborate with cross-functional teams and influence product development.
• Possibility to grow into a leadership role as the company expands.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: 100% Remote

Office Location(s): Germany (Remote)

Geographic Context:

• Germany has a strong tech industry and a large market for analytics tools.
• The remote nature of the role allows for flexibility in living arrangements and work-life balance.
• Germany offers a high standard of living and excellent benefits for employees.

Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate meetings with colleagues in different time zones.

ASSUMPTION: The remote nature of the role and the flexible work schedule provide a high degree of autonomy and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the Head of Marketing and potentially other team members
• Background check and offer

Key Assessment Areas:

• Product marketing experience and expertise
• Communication and storytelling skills
• Customer-centric mindset and data-informed decision making
• Cross-functional collaboration and teamwork
• Language proficiency in English, French, or German

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills.
• Include specific examples of your achievements in product marketing, messaging, and positioning.
• Demonstrate your understanding of the analytics industry and Matomo's unique value proposition.

ATS Keywords: Product Marketing, Go-To-Market, Account-Based Marketing, Sales Enablement, Customer Insights, Market Research, Cross-Functional Collaboration, Storytelling, Positioning, Messaging, Customer-Centric, Data-Informed, Fluent in English, Proficient in French, Proficient in German

ASSUMPTION: The application process is designed to assess the candidate's product marketing skills, industry knowledge, and cultural fit with InnoCraft.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The tools and technologies required for this role are standard for product marketing professionals in the SaaS industry.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-informed
• Collaborative
• Innovative
• Ethical

Work Style:

• Remote-friendly and flexible
• Cross-functional and collaborative
• Data-driven and strategic
• Agile and adaptable

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working with cross-functional teams and collaborating across time zones?
• Do you have a strong customer-centric mindset and a passion for data-informed decision making?

ASSUMPTION: InnoCraft values a strong cultural fit with their remote-friendly, collaborative, and data-driven work environment.

⚠️ Potential Challenges

• Occasional early or late meetings with colleagues in New Zealand or North America may be required.
• The role may involve managing multiple projects simultaneously, requiring strong organisational skills.
• Working in a small to medium-sized enterprise may present unique challenges and opportunities compared to larger organisations.
• The remote nature of the role may require additional effort to build and maintain relationships with colleagues and stakeholders.

ASSUMPTION: The potential challenges of this role are outweighed by the benefits of working for a small to medium-sized enterprise focused on privacy and ethical digital practices.

📈 Similar Roles Comparison

• This role is unique in its focus on the privacy-first analytics space and the opportunity to shape Matomo's positioning and go-to-market strategy.
• Compared to other senior product marketing roles, this position offers a high degree of autonomy and the chance to make a significant impact on the company's success.
• Career paths in product marketing can vary, but this role offers strong growth potential and the opportunity to grow into a leadership position.

ASSUMPTION: This role is unique in its focus on the privacy-first analytics space and the opportunity to shape Matomo's positioning and go-to-market strategy.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature launch, resulting in a 30% increase in adoption within the first three months.
• Collaborating with the sales team to create targeted messaging and assets for high-value segments, contributing to a 20% increase in close rates.
• Conducting market research and competitive analysis to inform positioning and messaging, leading to a 15% increase in customer satisfaction scores.

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role and the impact it can have on the company's success.

❓ Key Questions to Ask During Interview

• How does InnoCraft support work-life balance for remote employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does InnoCraft approach cross-functional collaboration and communication in a remote work environment?
• What opportunities are there for professional development and growth within the company?
• How does InnoCraft measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for your success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills.
• Prepare examples of your achievements in product marketing, messaging, and positioning.
• Be ready to discuss your approach to customer-centric, data-informed decision making and cross-functional collaboration.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.