Product Marketing Manager (SaaS)

📌 Core Information

🔹 Job Title: Product Marketing Manager (SaaS)

🔹 Company: CreditorWatch

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time, Hybrid (2 office days per week)

🔹 Category: Financial Services, SaaS

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Sydney CBD Office) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for CreditorWatch's Collect product
• Conducting market and customer analysis to inform product positioning and messaging
• Collaborating with cross-functional teams to drive growth, retention, and expansion initiatives
• Creating internal and external enablement materials, including training, collateral, and case studies
• Managing product launches and adoption programs

ASSUMPTION: This role requires a strong background in product marketing, B2B SaaS, or related fields. Familiarity with fintech products and customer needs is essential for success.

📋 Key Responsibilities

✅ Build market and customer intelligence for Collect through desktop research, data analysis, customer discovery, and win/loss interviews

✅ Own the go-to-market strategy for Collect, including messaging, positioning, ICP definition, channel strategy, pricing, and packaging

✅ Create internal enablement playbooks, including messaging guides, battlecards, objection handling, and qualification guidelines

✅ Own feature and product launch processes for Collect

✅ Run sales and marketing enablement training

✅ Write customer-facing collateral, such as pitch decks, demo video scripts, solution overviews, product fact sheets, landing page copy, case studies, getting started guides, and emails

✅ Secure customer testimonials and case studies

✅ Help build adoption and expansion programs

✅ Partner with the product marketing lead to establish and adhere to best-in-class product marketing processes and collateral quality standards

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong communication and project management skills are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in product marketing, growth marketing, strategy, content, or R&D, with a focus on B2B SaaS products

Required Skills:

• Proven experience in product marketing, market research, or a related field
• Excellent communication and storytelling skills
• Strong analytical and data-driven mindset
• Ability to collaborate effectively with cross-functional teams
• Familiarity with fintech products and customer needs
• Proficiency in marketing automation tools and CRM systems

Preferred Skills:

• Experience with video editing or design tools
• Fluency in additional languages

ASSUMPTION: While product marketing experience is preferred, candidates with transferable skills from related fields are encouraged to apply.

💰 Compensation & Benefits

Salary Range: AU$100,000 - AU$130,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for product marketing managers in Sydney with 2-5 years of experience.

Benefits:

• Fitness First Platinum gym membership
• Barista-made coffee, breakfast, snacks, lunches, and drinks
• $50 per month phone credits
• Wellness days (additional day off each month)
• Monthly massages
• Performance-based bonuses and access to an employee share scheme
• Fun team-building activities and legal services

Working Hours: Full-time position with standard business hours (9:00 AM - 5:00 PM AEST), with flexibility for hybrid work arrangement (2 office days per week).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically commercial credit reporting and data insights

Company Size: 201-500 employees. This size offers a balance between a structured environment and the agility of a mid-sized company.

Founded: 2010. CreditorWatch has established itself as a leading player in the Australian commercial credit reporting industry.

Company Description:

• CreditorWatch is a leading Australian data and technology company that provides businesses with access to unique data and innovative products
• The company offers a complete suite of credit reporting products and data insights covering the entire customer lifecycle
• CreditorWatch aims to empower Australian businesses to trade confidently with their customers by delivering unique data insights and innovative products

Company Specialties:

• Commercial credit risk management
• Commercial monitoring services
• ASIC information broker
• Specialist in SME credit management
• Customer service and online solutions
• Credit management, debt collection, and online credit apps
• KYC/AML, credit risk management, data insights, collections, customer onboarding, and credit ratings

Company Website: creditorwatch.com.au

ASSUMPTION: CreditorWatch's focus on unique data insights and innovative products sets it apart in the competitive financial services industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the product marketing team and the wider organization

Reporting Structure: This role reports directly to the Product Marketing Lead and works closely with the Collect product and marketing teams

Work Arrangement: Hybrid, with 2 office days per week in the Sydney CBD office

Growth Opportunities:

• Expanding the role's scope to cover additional products or services within CreditorWatch's portfolio
• Progressing to a senior or management role within the product marketing team
• Exploring opportunities in other departments, such as sales, marketing, or product management

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the Sydney CBD

Office Location(s): 100 Barangaroo Avenue, Barangaroo, Sydney NSW 2000, Australia

Geographic Context:

• Sydney is the largest city in Australia, offering a vibrant multicultural environment and a wide range of lifestyle options
• The Barangaroo precinct is a thriving business hub with easy access to public transportation, shopping, dining, and entertainment
• Sydney's climate is generally mild, with warm summers and cool winters, making it an enjoyable place to live and work year-round

Work Schedule: Standard business hours (9:00 AM - 5:00 PM AEST) with flexibility for hybrid work arrangement (2 office days per week).

ASSUMPTION: Sydney's dynamic business environment and high quality of life make it an attractive location for professionals seeking growth and development opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone screening to discuss the role, company, and candidate's fit
• Hiring manager meeting to assess the candidate's skills and cultural fit
• Functional meeting to evaluate the candidate's problem-solving and analytical skills through a take-home case challenge
• Values meeting to discuss the candidate's alignment with CreditorWatch's core values

Key Assessment Areas:

• Candidate's understanding of the role and its responsibilities
• Candidate's ability to conduct market and customer analysis
• Candidate's communication and presentation skills
• Candidate's cultural fit and alignment with CreditorWatch's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
• Research CreditorWatch's products, services, and industry to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Product Marketing, B2B SaaS, Market Analysis, Customer Discovery, Go-To-Market Strategy, Collaboration, Stakeholder Management, Content Creation, Training, Data Analysis, Messaging, Positioning, Sales Enablement, Research, Communication, Storytelling

ASSUMPTION: CreditorWatch's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Data analysis tools (e.g., Excel, Google Analytics, or Tableau)
• Design and video editing tools (e.g., Canva, Adobe Creative Suite, or iMovie)

ASSUMPTION: Familiarity with relevant marketing automation, CRM, data analysis, and design/video editing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• The 1%'ers add up: CreditorWatch's commitment to going the extra mile and continuously improving
• Dependable and trustworthy: CreditorWatch's dedication to maintaining reliable and trusted services for its clients
• Committed to growth: CreditorWatch's focus on innovation, adaptation, and exceeding expectations
• Our people make the difference: CreditorWatch's investment in employee development and support

Work Style:

• Collaborative and cross-functional: CreditorWatch's emphasis on teamwork and collective success
• Data-driven and analytical: CreditorWatch's reliance on data and insights to inform decision-making
• Adaptable and responsive: CreditorWatch's ability to pivot and adapt in a dynamic market

Self-Assessment Questions:

• How do you embody CreditorWatch's commitment to going the extra mile in your daily work?
• Can you provide an example of a time when you identified a market trend or customer need and capitalized on it to drive growth?
• How do you approach collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: CreditorWatch's values and work style are integral to its culture and success, and candidates should align with these aspects to thrive in the organization.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast-paced and ever-evolving fintech industry
• Adapting to a hybrid work environment and maintaining productivity outside of the office
• Balancing strategic planning and tactical execution in a dynamic role

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses on a single product (Collect) and requires deep domain expertise in commercial credit reporting and data insights
• In comparison to other B2B SaaS product marketing roles, this opportunity offers a unique focus on the commercial credit risk management industry
• Career progression in this role may involve expanding the scope to additional products or services within CreditorWatch's portfolio or moving into a senior or management role within the product marketing team

ASSUMPTION: This role offers a unique blend of industry-specific focus and growth opportunities within a dynamic and expanding organization.

📝 Sample Projects

• Conducting a comprehensive market analysis and customer discovery to inform Collect's go-to-market strategy
• Developing and executing a product launch plan for a new feature or update within Collect
• Creating a sales enablement training program to equip the sales team with the knowledge and skills to effectively position and sell Collect

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role and the impact it can have on CreditorWatch's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for Collect, and how this role will contribute to its evolution?
• How does the Collect product team collaborate with other departments, such as sales, marketing, and product management?
• What are the most significant challenges facing the commercial credit reporting industry, and how does CreditorWatch differentiate itself from competitors?
• How does CreditorWatch support the professional development and growth of its employees, particularly within the product marketing team?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding CreditorWatch's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
• Research CreditorWatch's products, services, and industry to demonstrate your enthusiasm and understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.