📌 Core Information
🔹 Job Title: Product Marketing Manager - SaaS - Supply Chain Risk Solutions
🔹 Company: Avetta, LLC
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: Hybrid (3 days in office, 2 days work from home)
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with remote work consideration for those outside commutable distance to an office)
🚀 Job Overview
Key aspects of this role include:
- Supporting supply chain risk, supply chain sustainability, due diligence, and compliance solutions
- Positioning and promoting offerings in supply chain and third-party business risk management
- Working cross-functionally with Product, Sales, Customer Success, and Marketing teams
- Crafting compelling messaging, launching initiatives, and growing adoption of supply chain risk solutions
ASSUMPTION: This role requires a strong foundation in product marketing and a passion for workplace safety, compliance, and supplier performance. It's ideal for someone who enjoys collaborating with various teams and driving product success.
📋 Key Responsibilities
✅ Develop a deep understanding of sourcing, vendor management, supplier compliance, supply chain excellence personas, their challenges, and their compliance and safety needs
✅ Create high-impact messaging and content that resonates with target audiences and supports integrated marketing campaigns, sales efforts, and thought leadership
✅ Partner with Product, Advisory, and cross-functional teams to plan and execute successful go-to-market strategies for product updates and new releases
✅ Develop and maintain sales tools, playbooks, competitive battle cards, and training resources to support revenue growth and improve pipeline conversion
✅ Define and track KPIs for campaigns and launches, analyze effectiveness, and recommend data-driven improvements
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical performance tracking to drive product success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: 3+ years of relevant experience in product marketing, or go-to-market roles
Required Skills:
- Strong collaboration skills and proven ability to work effectively across departments
- Excellent written, visual, and verbal communication skills, including PowerPoint and presentation capabilities
- Comfortable using modern collaboration tools (e.g., Teams, Figma, etc.)
- Self-starter with the ability to manage multiple projects in a fast-paced environment
Preferred Skills:
- Experience with Avetta or other Supply Chain Risk Management, Contractor Safety, or Worksite Compliance platforms
- Background in marketing solutions related to Supplier Sourcing, Supplier Risk, Health & Safety, or Third-Party Risk Management (TPRM)
- Familiarity with industry dynamics in Construction, Energy, Manufacturing, Utilities, Oil & Gas, or related sectors
- Experience developing video based product marketing assets
ASSUMPTION: While the required qualifications focus on product marketing skills, the preferred qualifications highlight industry-specific knowledge and experience with relevant platforms.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - CAD 120,000 per year (Based on industry standards for a Product Marketing Manager with 3-5 years of experience in Calgary)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in office, 2 days work from home)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are typical for a company of Avetta's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Avetta operates in the IT Services and IT Consulting industry, focusing on supply chain risk management, contractor safety, and worksite compliance
Company Size: Avetta has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth
Founded: 2003, with over two decades of experience in the industry
Company Description:
- Avetta is the only all-in-one contractor risk management platform, providing tools and expertise to proactively identify, assess, and mitigate risks
- The platform offers robust supplier monitoring, advanced cybersecurity measures, ESG compliance, and subcontractor management
- Avetta serves various industries, including construction, energy, manufacturing, utilities, oil & gas, and related sectors
Company Specialties:
- Supply Chain Risk Management
- Supply Chain Management
- Contractor Management
- Supplier Management
- Occupational Safety
- Risk Management
- ESG
Company Website: http://www.avetta.com
ASSUMPTION: Avetta's focus on supply chain risk management and commitment to providing a unified platform for risk mitigation sets it apart in the industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration
Reporting Structure: The Product Marketing Manager will work closely with Product, Sales, Customer Success, and Marketing teams, reporting directly to the Senior Director of Product Marketing
Work Arrangement: The hybrid work arrangement allows for both in-office collaboration and remote work, providing flexibility while maintaining a connection to the team
Growth Opportunities:
- Expanding product marketing skills and expertise within Avetta's growing platform
- Potential career progression into senior roles within the product marketing or broader marketing organization
- Developing industry-specific knowledge and becoming a thought leader in supply chain risk management
ASSUMPTION: This role offers opportunities for both professional and career growth, given Avetta's expanding platform and industry presence.
🌍 Location & Work Environment
Office Type: Avetta's Calgary office is a modern, collaborative workspace designed to facilitate teamwork and innovation
Office Location(s): 3300 Triumph Blvd, Ste. 800, Lehi, UT 84043, US (Headquarters), with additional offices in Tustin, CA, US; Houston, TX, US; Dallas, TX, US; Calgary, CA; Newcastle, AU; Sydney, AU; Mount Maunganui, NZ; London, GB; and Dusseldorf, DE
Geographic Context:
- Calgary is located in Alberta, Canada, with a population of approximately 1.2 million people
- The city offers a high quality of life, with a diverse economy, cultural attractions, and outdoor recreation opportunities
- Calgary experiences a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The hybrid work arrangement allows for a flexible schedule, with 3 days in the office and 2 days working from home
ASSUMPTION: Calgary provides a vibrant, multicultural work environment with a strong focus on work-life balance, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the Senior Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Industry knowledge and understanding of supply chain risk management
- Cross-functional collaboration and communication abilities
- Problem-solving and analytical thinking
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Avetta's platform and the role's responsibilities
- Prepare examples of your product marketing work, such as messaging frameworks, launch plans, or sales enablement materials
- Research Avetta's platform, industry, and competitors to showcase your knowledge and enthusiasm during interviews
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Collaboration, Communication, Market Insight, Messaging, Positioning, Performance Tracking, Project Management, Compliance, Safety, Supplier Performance, Video Marketing, Sourcing, Vendor Management
ASSUMPTION: Avetta's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Modern collaboration tools (e.g., Teams, Figma)
- Project management software (e.g., Asana, Jira)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: Avetta uses industry-standard tools and technologies to facilitate collaboration, project management, and marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong foundation in product marketing and a passion for workplace safety, compliance, and supplier performance?
ASSUMPTION: Avetta values a customer-centric, innovative, and collaborative work environment, seeking candidates who align with these principles.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing strategic planning with tactical execution
- Working effectively across various teams and departments
- Adapting to a hybrid work arrangement and maintaining a strong connection to the team
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to collaboration and continuous learning.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on supply chain risk management, requiring industry-specific knowledge and experience
- While the role involves go-to-market strategy and sales enablement, it also emphasizes performance tracking and continuous improvement
- Career progression in this role could lead to senior product marketing positions or broader marketing leadership roles within Avetta
ASSUMPTION: This role offers a unique blend of product marketing, industry-specific knowledge, and performance tracking, setting it apart from other similar positions.
📝 Sample Projects
- Developing a messaging framework for a new supply chain sustainability feature
- Creating a go-to-market strategy for an updated adverse media monitoring tool
- Designing a sales enablement training program for the latest cybersecurity enhancements
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Product Marketing Manager might undertake, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- How does Avetta differentiate its supply chain risk management platform from competitors?
- Can you describe the team structure and dynamics within the Product, Sales, and Marketing departments?
- What are the most significant challenges facing the supply chain risk management industry, and how does Avetta address them?
- What opportunities exist for professional development and career growth within Avetta?
- How does the hybrid work arrangement support collaboration and team cohesion?
ASSUMPTION: These questions help applicants better understand Avetta's platform, industry, and work environment, enabling them to make informed decisions about the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant product marketing experience and skills
- Write a cover letter that demonstrates your understanding of Avetta's platform and the role's responsibilities
- Prepare examples of your product marketing work, such as messaging frameworks, launch plans, or sales enablement materials
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
