📌 Core Information
🔹 Job Title: Product Marketing Manager - SaaS - Supply Chain Risk Solutions
🔹 Company: Avetta, LLC
🔹 Location: US - Remote
🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days work from home)
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote work may be considered for those outside of commutable distance to an office
🚀 Job Overview
Key aspects of this role include:
- Positioning and promoting supply chain risk, supply chain sustainability, due diligence, and compliance solutions
- Conducting market research to understand client, supplier, and subcontractor needs and behaviors
- Crafting compelling messaging and content for integrated marketing campaigns, sales efforts, and thought leadership
- Planning and executing go-to-market strategies for product updates and new releases
- Developing sales tools, playbooks, competitive battle cards, and training resources to support revenue growth
ASSUMPTION: This role requires a strong foundation in product marketing and a passion for workplace safety, compliance, and supplier performance. The ideal candidate will have experience in go-to-market roles and be comfortable working cross-functionally.
📋 Key Responsibilities
✅ Develop a deep understanding of sourcing, vendor management, supplier compliance, supply chain excellence personas, their challenges, and their compliance and safety needs
✅ Create high-impact messaging and content that resonates with target audiences and supports integrated marketing campaigns, sales efforts, and thought leadership
✅ Partner with Product, Advisory, and cross-functional teams to plan and execute successful go-to-market strategies for product updates and new releases
✅ Develop and maintain sales tools, playbooks, competitive battle cards, and training resources to support revenue growth and improve pipeline conversion
✅ Define and track KPIs for campaigns and launches, analyze effectiveness, and recommend data-driven improvements
ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data-driven analysis to drive product success and revenue growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: 3+ years of relevant experience in product marketing, or go-to-market roles
Required Skills:
- Strong collaboration skills and proven ability to work effectively across departments including Product, Sales, and Customer Success
- Excellent written, visual, and verbal communication skills, including PowerPoint and presentation capabilities
- Comfortable using modern collaboration tools (e.g., Teams, Figma, etc.)
- Self-starter with the ability to manage multiple projects in a fast-paced environment
Preferred Skills:
- Experience with Avetta or other Supply Chain Risk Management, Contractor Safety, or Worksite Compliance platforms
- Background in marketing solutions related to Supplier Sourcing, Supplier Risk, Health & Safety, or Third-Party Risk Management (TPRM)
- Familiarity with industry dynamics in Construction, Energy, Manufacturing, Utilities, Oil & Gas, or related sectors
- Experience developing video based product marketing assets
ASSUMPTION: While a background in supply chain risk management or related fields is preferred, the most important qualifications are strong product marketing skills and a willingness to learn about the industry.
💰 Compensation & Benefits
Salary Range: $74,000 - $163,000 USD per year, with a potential bonus. This range is based on internal and market data and the role's responsibilities. The final compensation offered to a candidate will be determined by several factors, including work location, job-related skills, experience, and relevant education or training.
Benefits:
- Health, Dental, and Vision Insurance
- 401(K)
- Paid Time Off
Working Hours: Full-time, with a hybrid work arrangement (3 days in office, 2 days work from home)
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned above. Benefits are standard for the industry and include health insurance, retirement savings, and paid time off.
📌 Applicant Insights
🔍 Company Context
Industry: Avetta operates in the IT Services and IT Consulting industry, focusing on supply chain risk management, contractor safety, and compliance solutions.
Company Size: Avetta has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Avetta was founded in 2003 and has since grown to become a leading provider of contractor risk management solutions.
Company Description:
- Avetta provides a unified platform for proactively identifying, assessing, and mitigating supply chain risks, including robust supplier monitoring, advanced cybersecurity measures, ESG compliance, and subcontractor management.
- The company aims to help businesses navigate supply chain risks with confidence, offering tools and expertise to support proactive risk management strategies.
- Avetta serves various industries, including construction, energy, manufacturing, utilities, and oil & gas, among others.
Company Specialties:
- Supply Chain Risk Management
- Supply Chain Management
- Contractor Management
- Supplier Management
- Occupational Safety
- Risk Management
- ESG
Company Website: http://www.avetta.com
ASSUMPTION: Avetta's focus on supply chain risk management and its comprehensive platform make it an attractive option for candidates interested in this field. The company's size and industry position provide opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in product marketing or related fields, offering an opportunity to grow and make a significant impact on the company's success.
Reporting Structure: The Product Marketing Manager will work cross-functionally with Product, Sales, Customer Success, and Marketing teams, reporting directly to the Senior Director of Product Marketing.
Work Arrangement: The role follows a hybrid work arrangement, with 3 days in the office and 2 days working from home. Remote work may be considered for those outside of commutable distance to an office.
Growth Opportunities:
- As Avetta continues to grow, there may be opportunities for the Product Marketing Manager to take on more responsibilities or move into leadership roles within the marketing department.
- The company's focus on innovation and expansion into new markets may present opportunities for the candidate to gain experience in different aspects of product marketing.
- Working closely with cross-functional teams may provide opportunities to learn about other areas of the business and develop a well-rounded understanding of the company's operations.
ASSUMPTION: The Product Marketing Manager role at Avetta offers a unique opportunity to grow both personally and professionally, with a focus on driving product success and contributing to the company's overall strategy.
🌍 Location & Work Environment
Office Type: Avetta's offices are modern and collaborative spaces designed to foster productivity and teamwork. The company offers a hybrid work arrangement, allowing employees to balance their time between the office and remote work.
Office Location(s): Avetta has offices in Lehi, UT; Tustin, CA; Houston, TX; Dallas, TX; Calgary, AB; Newcastle, NSW; Sydney, NSW; Mount Maunganui, NZ; London, UK; Dusseldorf, DE, and other locations worldwide.
Geographic Context:
- Avetta's global presence allows employees to work with diverse teams and clients from various industries and regions.
- The company's headquarters in Lehi, UT, is located in the heart of the Silicon Slopes, a thriving tech hub with a strong startup ecosystem.
- Avetta's remote work options enable employees to maintain a healthy work-life balance while still collaborating effectively with their teams.
Work Schedule: The role follows a full-time work schedule with a hybrid work arrangement, allowing for flexibility and a balance between office and remote work.
ASSUMPTION: Avetta's global presence and flexible work arrangements provide employees with the opportunity to work in a dynamic and collaborative environment, with the added benefit of maintaining a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Senior Director of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Industry knowledge and understanding of supply chain risk management
- Communication and presentation skills
- Collaboration and teamwork abilities
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Avetta's products and the role's responsibilities
- Prepare examples of your work, such as marketing campaigns or product launches, to showcase your skills during the interview
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Market Insight, Messaging, Positioning, Collaboration, Communication, Project Management, Data Analysis, Compliance, Safety, Supplier Performance, Video Marketing, Industry Knowledge, Modern Collaboration Tools
ASSUMPTION: Avetta's interview process is designed to assess the candidate's product marketing skills, industry knowledge, and cultural fit. By preparing for the interview and demonstrating a strong understanding of the role and the company, applicants can increase their chances of success.
🛠️ Tools & Technologies
- Modern collaboration tools (e.g., Teams, Figma)
- Project management software (e.g., Asana, Jira)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: Avetta uses a variety of tools and technologies to support its marketing efforts and facilitate collaboration among teams. Familiarity with these tools is not required but may be an advantage during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Cross-functional collaboration
- Data-driven decision making
- Agile and adaptable
- Results-oriented
- Transparent and open communication
Self-Assessment Questions:
- Do you have experience working cross-functionally with multiple teams?
- Are you comfortable using data to inform your marketing strategies and tactics?
- Do you thrive in a dynamic and fast-paced environment?
- Are you able to balance multiple projects and priorities effectively?
- Do you have a strong customer focus and a passion for understanding their needs and challenges?
ASSUMPTION: Avetta values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive. The ideal candidate will be able to work effectively in a cross-functional environment, make data-driven decisions, and adapt to changes quickly.
⚠️ Potential Challenges
- The role may require working with complex and technical products, which may present a learning curve for candidates without prior experience in supply chain risk management
- Balancing multiple projects and priorities may be challenging, requiring strong time management and organizational skills
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- Working with a diverse and global team may require adaptability and cultural sensitivity
ASSUMPTION: While the role presents several challenges, it also offers opportunities for growth and learning, particularly for candidates interested in supply chain risk management and product marketing.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on supply chain risk management and compliance solutions, requiring a strong understanding of these industries and their specific challenges
- Unlike some product marketing roles, this position requires a strong focus on sales enablement and collaboration with cross-functional teams to drive revenue growth
- Career progression in this role may involve moving into leadership positions within the marketing department or exploring opportunities in related fields, such as sales or product management
ASSUMPTION: This role is unique in its focus on supply chain risk management and compliance solutions, requiring candidates with relevant experience or a strong willingness to learn about the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new supply chain risk management product, including market research, messaging, and launch planning
- Creating a competitive battle card to differentiate Avetta's products from those of its competitors in the supply chain risk management space
- Designing and executing a customer survey to gather insights into the needs and challenges of supply chain professionals, informing product development and marketing strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Product Marketing Manager may undertake, demonstrating the role's strategic and creative nature.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does Avetta support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Avetta measure the success of its product marketing efforts, and what KPIs will I be responsible for tracking?
- Can you tell me more about the company's culture and how it fosters collaboration and innovation?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link by July 31st, 2025, at 11:59 PM PST
- Tailor your resume to highlight your relevant product marketing experience and skills
- Write a cover letter that demonstrates your understanding of Avetta's products and the role's responsibilities
- Prepare examples of your work, such as marketing campaigns or product launches, to showcase your skills during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
