Product Marketing Manager - Sales Solutions

📌 Core Information

🔹 Job Title: Product Marketing Manager - Sales Solutions

🔹 Company: Anaplan

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing customer-facing content and sales enablement plans
• Collaborating with cross-functional teams to create impactful messaging
• Supporting the launch of new applications and products
• Researching buyer personas and market trends
• Evangelizing Anaplan's solutions at conferences and events

ASSUMPTION: This role requires a strong background in B2B enterprise product marketing, with a focus on sales performance management areas. The ideal candidate will have proven content creation and strategic messaging skills, as well as the ability to influence senior executives and purchasing stakeholders.

📋 Key Responsibilities

✅ Support the development of customer-facing content such as blogs, long-form content, videos, webinars, presentations, and website copy to drive awareness, adoption, and retention

✅ Support solution product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the sales performance management domain

✅ Partner with Sales Applications Product team to develop messaging and positioning, build and deliver sales tools across the sales cycle, including customer stories, sales wins, partner stories, and other sales tools and sales content, to enable sales teams to communicate the value of Anaplan effectively

✅ Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan’s SPM line of business

✅ Support sales play and application launches by building messaging in collaboration with Product and GTM functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing

✅ Discover and document complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate them to successful GTM strategies

✅ Support the broader team to evangelize our solutions at conferences, and tradeshows, to analysts and customers

✅ Develop the SPM social media strategy for LinkedIn, Twitter, and other platforms to deliver messaging and positioning

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and priorities. The ideal candidate will be adaptable and able to manage multiple priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of related B2B enterprise product marketing or presales experience, ideally in one or more of the following areas: sales forecasting, sales planning, incentive compensation management, revenue intelligence, revenue orchestration, marketing performance management, and AI/ML

Required Skills:

• Proven capability to influence senior executives and purchasing stakeholders with messaging and content
• Demonstrable GTM / launch experience
• High energy, creativity, can-do attitude, agility, ability to manage multiple priorities, and bias-for-action with exemplary results
• Strong analysis and communication skills in writing and content development

Preferred Skills:

• Experience with sales performance management software
• Familiarity with marketing automation tools

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $117,000 - $168,000 USD per year

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in the San Francisco area. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on scenario planning and analysis for business decision-making

Company Size: 1,001-5,000 employees, providing ample opportunities for growth and collaboration

Founded: 2006, with a strong track record of innovation and success in the market

Company Description:

• Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment
• The platform intelligently surfaces key insights, enabling businesses to outpace their competition and the market
• Anaplan fosters a Winning Culture, with a collective commitment to customer success and a strategy-led, values-based, and disciplined approach to execution

Company Specialties:

• Planning
• Forecasting
• Modeling
• Supply Chain Planning
• Sales Performance Management
• S&OP
• Workforce Planning
• GTM Planning
• Merchandise Financial Planning
• and Integrated Business Planning

Company Website: https://www.anaplan.com/

ASSUMPTION: Anaplan's focus on scenario planning and analysis makes it an attractive option for candidates interested in driving strategic decision-making and business impact.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing organization

Reporting Structure: This role reports directly to the Senior Director of Industry and Solutions Marketing

Work Arrangement: Remote OK, with a preference for candidates based in San Francisco

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing organization
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training

ASSUMPTION: The ideal candidate will be a self-starter with a strong work ethic and a desire to grow within the organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a preference for candidates based in San Francisco

Office Location(s): 180 Howard St, Suites 200 & 250, San Francisco, California 94105, US

Geographic Context:

• San Francisco is a major tech hub, with a vibrant startup scene and numerous networking opportunities
• The city offers a diverse range of cultural attractions, including museums, theaters, and music venues
• San Francisco has a Mediterranean climate, with mild, wet winters and dry summers

Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and able to commute to the San Francisco office as needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site or virtual interview with cross-functional stakeholders
• Final interview with the Senior Director of Industry and Solutions Marketing

Key Assessment Areas:

• Content creation and strategic messaging skills
• Ability to influence senior executives and purchasing stakeholders
• Demonstrable GTM / launch experience
• Cultural fit with Anaplan's Winning Culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your content creation and strategic messaging work
• Research Anaplan's products and solutions, and be prepared to discuss how your experience aligns with the role's requirements

ATS Keywords: Product Marketing, Sales Solutions, Content Creation, Strategic Messaging, Sales Enablement, Market Research, GTM Strategy, Social Media Strategy, Sales Tools Development, Customer Engagement, Analytical Skills, Communication Skills, Collaboration, Creativity, Agility, Influencing Skills

ASSUMPTION: The interview process may vary based on business needs and priorities. The ideal candidate will be adaptable and able to navigate different interview formats.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• Content creation tools (e.g., Adobe Creative Suite, Canva)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with relevant marketing and content creation tools, and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• One Anaplan

Work Style:

• Fast-paced and dynamic
• Cross-functional collaboration
• Data-driven decision-making
• Results-oriented
• Continuous learning and improvement

Self-Assessment Questions:

• How do you align with Anaplan's customer-centric value?
• Describe a time when you successfully influenced senior executives or purchasing stakeholders with messaging and content
• How do you approach continuous learning and improvement in your work?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Anaplan's Winning Culture and able to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams, including remote team members
• Adapting to changes in business needs and priorities
• Navigating a complex buying/selling process involving multiple decision-makers

ASSUMPTION: The ideal candidate will be adaptable, resilient, and able to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position focuses more on sales performance management solutions and requires a deeper understanding of sales forecasting, sales planning, and incentive compensation management
• Anaplan's focus on scenario planning and analysis sets it apart from other software development companies, providing unique opportunities for driving business impact
• This role offers opportunities for growth and advancement within the marketing organization, with a clear path for career progression

ASSUMPTION: The ideal candidate will be interested in the unique aspects of this role and excited about the opportunity to drive business impact through strategic decision-making.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for Anaplan's sales performance management solutions
• Creating a customer success story highlighting the impact of Anaplan's solutions on a specific client's sales performance
• Building a sales enablement toolkit to support the launch of a new sales forecasting application

ASSUMPTION: The ideal candidate will have experience with relevant projects and be able to provide specific examples of their work.

❓ Key Questions to Ask During Interview

• How does this role support Anaplan's overall business strategy and growth objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Anaplan foster a culture of collaboration and innovation?
• What opportunities are there for professional development and growth within the marketing organization?
• How does Anaplan approach work-life balance and employee well-being?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your content creation and strategic messaging work
• Research Anaplan's products and solutions, and be prepared to discuss how your experience aligns with the role's requirements
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.