📌 Core Information
🔹 Job Title: Product Marketing Manager, Seller Success
🔹 Company: Amazon
🔹 Location: Tempe, AZ; Seattle, WA; Arlington, VA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with multiple locations)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global marketing strategies for Amazon Seller Success
- Driving scale and visibility for marketing efforts across multiple teams
- Leveraging data to optimize campaigns and improve customer experience
- Collaborating cross-functionally with Product, UX, Creative, Brand, and Technology teams
- Project managing marketing efforts and leading A/B experimentation using WebLab
ASSUMPTION: This role requires a high level of independence, initiative, and cross-functional collaboration to drive global marketing efforts and improve the seller experience.
📋 Key Responsibilities
✅ Develop and implement marketing strategies across key markets to drive seller onboarding, engagement, and retention
✅ Own, drive, and report on key global metrics related to onboarding, early member engagement, interest-to-registration conversion, and churn
✅ Project manage marketing efforts to drive scale and visibility, developing and leading key business mechanisms
✅ Utilize multiple platforms to implement, execute, and optimize campaigns across multiple countries
✅ Prepare reporting, monitor, and optimize performance for multiple campaigns across several countries
✅ Implement and measure A/B tests for ad copy, creative, and landing pages globally
✅ Work closely with marketing funnel leaders to establish appropriate channel executions and share learnings
✅ Collaborate with marketing analyst to improve cross-channel performance, website event tracking, and dashboards
✅ Support the team with ongoing, ad hoc administrative tasks
ASSUMPTION: This role involves a mix of strategic planning, data-driven optimization, and hands-on execution to drive marketing success for Amazon Seller Success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of marketing and project management experience
Required Skills:
- Proven experience in global marketing and project management
- Data-driven decision-making and analysis
- Strong communication and collaboration skills
- Familiarity with A/B testing and WebLab
- Experience working with cross-functional teams
Preferred Skills:
- Experience in e-commerce or retail marketing
- Fluency in multiple languages
- Experience with marketing automation tools
ASSUMPTION: The ideal candidate will have a strong background in marketing and project management, with a proven track record of driving results through data-driven strategies and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts and more
Working Hours: Full-time, typically 40 hours per week, with some flexibility
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role at Amazon. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (globally)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital content and devices (Amazon Kindle, Fire tablets, and Fire TV)
- Digital streaming services (Amazon Prime Video, Amazon Music, and Amazon Prime)
- Artificial intelligence and machine learning (Alexa, Amazon Echo, and Amazon Astro)
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, global company with a diverse range of products and services. This role focuses on the Amazon Seller Success team, which is dedicated to improving the experience for third-party sellers on the Amazon platform.
📊 Role Analysis
Career Level: Mid-level to senior marketing manager role
Reporting Structure: This role reports directly to the Amazon Seller Marketing team lead
Work Arrangement: On-site with multiple location options (Tempe, AZ; Seattle, WA; Arlington, VA)
Growth Opportunities:
- Potential to take on more responsibility and lead larger marketing projects
- Opportunity to work on global campaigns and collaborate with international teams
- Possibility to transition into other marketing or leadership roles within Amazon
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities, work on high-impact projects, and advance within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities
Office Location(s): Tempe, AZ; Seattle, WA; Arlington, VA
Geographic Context:
- Tempe, AZ: Suburban area near Phoenix, with a mix of urban and outdoor activities
- Seattle, WA: Pacific Northwest city known for its coffee culture, tech industry, and natural beauty
- Arlington, VA: Urban area near Washington, D.C., with a mix of historic and modern attractions
Work Schedule: Full-time, with some flexibility for remote work or adjusted hours as needed
ASSUMPTION: The location for this role offers a mix of urban and suburban environments, with each office providing a modern, collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter or HR representative
- Behavioral and situational interviews with the hiring manager and team members
- Case study or project presentation (if applicable)
- Final interview with the senior leadership team
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data-driven decision-making and analytical skills
- Cross-functional collaboration and communication
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant marketing and project management experience in your resume
- Tailor your cover letter to demonstrate your passion for Amazon's mission and commitment to customer obsession
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
ATS Keywords: Marketing strategy, global marketing, campaign optimization, data analysis, A/B testing, WebLab, cross-functional collaboration, seller success, Amazon Seller Marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' problem-solving skills, data-driven decision-making, and cultural fit with Amazon's leadership principles.
🛠️ Tools & Technologies
- WebLab (for A/B testing)
- Marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: This role requires proficiency in marketing automation, data analysis, and project management tools, as well as familiarity with WebLab for A/B testing.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Data-driven decision-making and continuous improvement
- Collaborative and cross-functional teamwork
- Bias for action and ownership of results
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your work?
- Can you provide an example of a time when you drove results through data-driven marketing strategies?
- How do you approach working with cross-functional teams to achieve common goals?
ASSUMPTION: Amazon values candidates who demonstrate a strong commitment to customer obsession, data-driven decision-making, and collaborative work styles, as well as a bias for action and long-term thinking.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Balancing global marketing strategies with local market nuances
- Keeping up with the fast-paced and ever-evolving e-commerce landscape
- Working with cross-functional teams across different time zones and locations
ASSUMPTION: This role presents unique challenges related to managing global marketing campaigns, balancing global strategies with local market needs, and working effectively with cross-functional teams across different time zones.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on Amazon Seller Success and requires a deep understanding of the seller experience
- This role offers unique opportunities to work on global campaigns and drive impact for a large, global e-commerce company
- Career progression in this role may involve transitioning into other marketing or leadership roles within Amazon
ASSUMPTION: This role offers a unique blend of global marketing experience, cross-functional collaboration, and the opportunity to drive impact for a large, global e-commerce company.
📝 Sample Projects
- Developing and executing a global marketing campaign to drive seller onboarding and engagement
- Optimizing ad copy and creative through A/B testing to improve conversion rates and reduce churn
- Collaborating with product and UX teams to improve the seller onboarding experience and drive early member engagement
ASSUMPTION: This role involves a mix of strategic planning, data-driven optimization, and hands-on execution, with a focus on driving results for Amazon Seller Success.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall Amazon Seller Marketing team strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its marketing managers?
- What are the most challenging aspects of working on global marketing campaigns for Amazon Seller Success?
- How does Amazon measure the success of its marketing efforts, and how can I contribute to improving these metrics?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and project management experience, as well as any experience working with global campaigns or A/B testing
- Write a cover letter that demonstrates your passion for Amazon's mission and commitment to customer obsession
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
