📌 Core Information
🔹 Job Title: Product Marketing Manager | Senior | AI Product
🔹 Company: Nord Security
🔹 Location: Vilnius, Lithuania
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining customer segments and buyer personas through data analysis
- Serving as the Voice of the Customer, identifying product challenges and proposing solutions
- Utilizing data-driven insights to explore new use cases and influence product growth
- Developing compelling product positioning and messaging
- Collaborating with cross-functional teams to align product marketing plans with business objectives
- Staying informed about market trends and the competitive landscape
- Influencing product roadmaps with market insights, customer feedback, and competitive intelligence
- Equipping the go-to-market team with high-quality enablement materials
- Driving content strategy to educate the market and enhance brand awareness
ASSUMPTION: This role requires a strong understanding of marketing principles, exceptional communication skills, and the ability to work in a fast-paced environment with multiple stakeholders.
📋 Key Responsibilities
✅ Define customer segments and buyer personas through the gathering and analysis of customer feedback
✅ Serve as the Voice of the Customer, identifying product challenges and proposing solutions in collaboration with other teams
✅ Utilize data-driven insights to explore new use cases and influence product growth
✅ Develop compelling product positioning and messaging that effectively communicate our unique value propositions to customers
✅ Work closely with cross-functional teams to ensure product marketing plans are aligned with overarching business objectives
✅ Stay informed about market trends and the competitive landscape to ensure offerings remain ahead of the curve and stand out in the industry
✅ Influence product roadmaps by providing market insights, customer feedback, and competitive intelligence to the product management team
✅ Equip the go-to-market team with high-quality enablement materials such as presentations, demos, and case studies. Ensure they have the necessary tools and knowledge to effectively communicate Nord Security value to customers
✅ Collaborate with Content and Growth Marketing teams to produce thought leadership content including whitepapers, blogs, and webinars
✅ Drive content strategy to educate the market and enhance brand awareness across various channels
ASSUMPTION: The role requires a high level of collaboration, project management, and analytical skills to succeed in this dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 3 years of experience in the marketing or marketing project management field
Required Skills:
- Strong understanding of marketing principles and various communication channels
- Exceptional communication skills with the ability to distill technical information into accessible content
- Flexibility and adaptability to work in a fast-paced environment with multiple stakeholders
- Experience in collaborating with diverse teams and managing complex projects
- Proficiency in documentation and project management tools
- Analytical mindset with the ability to measure and interpret campaign performance
- Fluent in English both verbal and written
Preferred Skills:
- Experience in the AI or tech industry
- Familiarity with marketing automation tools
- Ability to speak additional languages
ASSUMPTION: Candidates with experience in AI or tech industries may have a competitive advantage, but a strong marketing background is essential for this role.
💰 Compensation & Benefits
Salary Range: Gross Salary 2800-4100 EUR/Month. The salary range is based on the provided information and industry standards for a Senior Product Marketing Manager role in Vilnius, Lithuania.
Benefits:
- Professional growth opportunities, including internal and external events, online training, conferences, and books
- Health benefits, such as private health insurance, online and on-site workouts, and consultations
- Team spirit activities, including team buildings, parties, games, shows, tastings, food coupons, gifts, and additional free time
- Additional paid leave and flexibility in working time arrangement
Working Hours: 40 hours per week, with flexibility in working time arrangement
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Nord Security is a leading provider of digital security and privacy solutions for individuals and businesses, focusing on the Computer and Network Security sector.
Company Size: Nord Security has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Nord Security was founded in 2012 and has since grown to become a global leader in digital security and privacy solutions.
Company Description:
- Nord Security is a home for advanced security solutions that share the Nord brand and values
- The company offers a range of products, including NordVPN, NordLayer, NordPass, NordStellar, NordLocker, and Saily
- Nord Security products are used by millions of customers worldwide and praised by major cybersecurity experts and top media outlets
Company Specialties:
- Digital security and privacy solutions
- VPN services
- Password management
- Threat exposure management
- File encryption and secure cloud storage
- Global eSIM services
Company Website: nordsecurity.com
ASSUMPTION: Nord Security's focus on digital security and privacy solutions makes it an attractive option for candidates interested in the tech industry and cybersecurity.
📊 Role Analysis
Career Level: This role is a Senior-level position, requiring a high level of experience and expertise in product marketing.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product Management, Sales, and Marketing.
Work Arrangement: This role is on-site, with flexibility in working time arrangement.
Growth Opportunities:
- Progression to a leadership role within the Marketing department
- Expansion into new markets and product lines
- Development of skills in AI and tech industries
ASSUMPTION: The Senior Product Marketing Manager role offers opportunities for growth and development within the Marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Nord Security's headquarters are located in Vilnius, Lithuania, with a modern and collaborative work environment.
Office Location(s): The primary office location is in Vilnius, with potential opportunities for remote work or hybrid arrangements.
Geographic Context:
- Vilnius is the capital and largest city of Lithuania, offering a vibrant cultural scene and a high quality of life
- The city is known for its historic Old Town, which is a UNESCO World Heritage site
- Vilnius is a hub for technology and innovation, with a growing startup ecosystem
Work Schedule: The work schedule is typically Monday to Friday, with flexibility in working time arrangement.
ASSUMPTION: The location in Vilnius, Lithuania, offers a dynamic and innovative work environment, with a strong focus on technology and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing expertise and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Nord Security values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Nord Security products and competitors to demonstrate your industry knowledge
ATS Keywords: Product Marketing, Customer Segmentation, Data Analysis, Product Positioning, Market Trends, Cross-Functional Collaboration, Content Strategy, Communication Skills, Project Management, Analytical Mindset
ASSUMPTION: Applicants should focus on demonstrating their marketing expertise and experience, as well as their ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with marketing automation tools, project management tools, and data analysis tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- User-first approach
- Transparency and honesty
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration
- Data-driven decision making
- Flexibility and adaptability
Self-Assessment Questions:
- Do you have a strong understanding of marketing principles and various communication channels?
- Are you comfortable working in a fast-paced environment with multiple stakeholders?
- Do you have exceptional communication skills and the ability to distill technical information into accessible content?
- Are you proficient in documentation and project management tools?
- Do you have an analytical mindset with the ability to measure and interpret campaign performance?
ASSUMPTION: Applicants should assess their fit with Nord Security's company values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders in a fast-paced environment
- Keeping up with market trends and competitive landscape in the AI and tech industries
- Collaborating effectively with cross-functional teams to align product marketing plans with business objectives
- Adapting to changes in product roadmaps and market demands
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work collaboratively, and adapt to changes in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position may require more cross-functional collaboration and a stronger focus on AI and tech industries
- In the broader marketing landscape, this role emphasizes data-driven decision making and a user-first approach
- Career progression may involve moving into leadership roles within the Marketing department or expanding into new markets and product lines
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other Product Marketing Manager positions in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI product
- Conducting customer segmentation and buyer persona research for an existing product line
- Creating a competitive analysis and positioning for a product in the AI and tech industries
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to the success of the products or campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Product Marketing Manager in this role?
- How does the Marketing department collaborate with other teams, such as Product Management and Sales?
- What are the most significant challenges facing the company in the AI and tech industries, and how can this role address them?
- How does Nord Security support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the challenges facing the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Nord Security products and competitors to demonstrate your industry knowledge
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
