Product Marketing Manager, Small & Medium Business

📌 Core Information

🔹 Job Title: Product Marketing Manager, Small & Medium Business

🔹 Company: Meta

🔹 Location: Austin, TX

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing go-to-market strategies for Meta's business tools tailored to small and medium businesses (SMBs).
• Collaborating cross-functionally with product, sales, and marketing teams to drive product growth and enablement.
• Analyzing market feedback and audience insights to align product development with high-priority business opportunities.
• Building and maintaining strong relationships with stakeholders across various teams and organizations.

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Partner with cross-functional teams to set outbound product priorities, develop marketing plans, and enable global sales channels for specific audience cohorts.

✅ Synthesize and analyze market feedback and audience insights to influence product development and align with high-priority business opportunities.

✅ Enable sales and partner channels with product expertise, education, and activation to unlock opportunities and drive ROI for SMBs.

✅ Develop and execute comprehensive go-to-market strategies, including sales and partner materials, in collaboration with cross-functional partners.

ASSUMPTION: This role involves working in a dynamic, rapidly changing environment with a high degree of ambiguity, requiring strong adaptability and problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Marketing, Business, or a similar discipline).

Experience: 5+ years of professional experience in product marketing, advertising, digital marketing, or strategy consulting.

Required Skills:

• Proven experience working with product marketing and sales channels to drive successful product growth.
• Track record of using data insights to solve complex problems and influence stakeholders in a highly matrixed organization.
• Excellent communication and presentation skills.
• Ability to thrive in a dynamic, rapidly changing, ambiguous environment.
• Experience with Meta's product suite, global go-to-market experience, and understanding of industry nuance/needs.

Preferred Skills:

• Experience working with small and medium businesses (SMBs).
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in SMB marketing and/or multiple languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the tech industry).

Benefits:

• Health, dental, and vision insurance.
• 401(k) matching.
• Generous time off and leave policies.
• Parental leave.
• Employee stock purchase plan.
• Professional development opportunities.

Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, connectivity, and emerging technologies like augmented and virtual reality.

Company Size: Meta is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004 as Facebook, with the mission to build the future of human connection and the technology that makes it possible.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's large size and diverse product offerings provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization.

Reporting Structure: The Product Marketing Manager reports directly to the Director of Product Marketing, Small & Medium Business.

Work Arrangement: This role is remote-friendly, with the option to work from one of Meta's offices or remotely.

Growth Opportunities:

• Potential advancement to a senior-level role within the Product Marketing team or other related departments.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Access to professional development resources and training programs.

ASSUMPTION: Successful candidates in this role will have opportunities to grow their careers within Meta, given the company's size and diverse product offerings.

🌍 Location & Work Environment

Office Type: Meta's offices are designed to be collaborative and innovative spaces, with a mix of open and private work areas.

Office Location(s): Austin, TX (with the option to work remotely).

Geographic Context:

• Austin is known for its vibrant tech industry, with a strong presence of startups and established tech companies.
• The city offers a high quality of life, with a diverse cultural scene, outdoor activities, and a thriving food and music scene.
• Texas has no state income tax, which may impact take-home pay for residents.

Work Schedule: Full-time position with a standard workweek of 40 hours, with flexibility for remote work.

ASSUMPTION: The work environment at Meta is collaborative and innovative, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screen with a recruiter or hiring manager.
• Behavioral and situational interviews with cross-functional stakeholders.
• Final interview with the hiring manager or leadership team.

Key Assessment Areas:

• Problem-solving skills and ability to analyze data to drive decision-making.
• Communication and presentation skills, with a focus on stakeholder management.
• Cross-functional collaboration and ability to work effectively in a matrixed organization.
• Understanding of Meta's products, global go-to-market experience, and industry nuance/needs.

Application Tips:

• Highlight your experience working with small and medium businesses (SMBs) and any relevant industry-specific knowledge.
• Tailor your resume and cover letter to emphasize your skills and experiences that match the required and preferred qualifications listed in the job description.
• Prepare examples of your problem-solving skills and ability to drive results in a dynamic, ambiguous environment.

ATS Keywords: Product Marketing, SMB, Go-To-Market, Stakeholder Management, Data Analysis, Cross-Functional Collaboration, Meta Products, Industry Nuance, Global Experience

ASSUMPTION: The interview process at Meta is designed to assess the candidate's skills and cultural fit, with a strong emphasis on problem-solving and cross-functional collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific team and projects the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Give People the Power to Build Community and Bring the World Closer Together
• Focus on Impact and Results
• Be Bold, Take Risks
• Move Fast and Iterate
• Be Open and Build Social Value

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and resilient in the face of ambiguity
• Results-oriented and focused on driving impact

Self-Assessment Questions:

• How do you embody Meta's values in your daily work?
• Can you provide an example of a time when you had to adapt to a rapidly changing environment, and how did you handle it?
• How do you prioritize and manage multiple projects and stakeholders simultaneously?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Meta's values and work style, with a focus on collaboration, data-driven decision making, and adaptability.

⚠️ Potential Challenges

• Working in a dynamic, rapidly changing environment with a high degree of ambiguity.
• Managing multiple projects and stakeholders simultaneously, with competing priorities.
• Balancing strategic thinking with tactical execution and day-to-day tasks.
• Adapting to a global work environment with diverse teams and time zones.

ASSUMPTION: Successful candidates will be able to thrive in a dynamic, fast-paced environment and adapt to change effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on small and medium businesses (SMBs) within Meta's product marketing organization.
• Compared to other product marketing roles, this position requires a strong understanding of SMB needs and market dynamics.
• Career progression in this role may lead to senior-level positions within the Product Marketing team or related departments, such as Sales or Business Development.

ASSUMPTION: Candidates should consider their interest in and experience with SMB marketing when evaluating this role compared to other product marketing opportunities.

📝 Sample Projects

• Developing a go-to-market strategy for a new business tool tailored to SMBs, including sales enablement materials and launch planning.
• Conducting market research and analysis to identify high-priority business opportunities for SMB-focused products and features.
• Collaborating with cross-functional teams to launch a global marketing campaign targeting SMBs, with a focus on driving product adoption and ROI.

ASSUMPTION: Successful candidates will have experience working on similar projects or be able to demonstrate transferable skills and experiences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Product Marketing organization for Small & Medium Businesses?
• How does this role contribute to Meta's overall mission and strategy for small and medium businesses?
• What are the most significant challenges facing the team or organization, and how can this role help address them?
• How does Meta support the professional development and growth of its employees, particularly in the Product Marketing team?
• What is the expected timeline for onboarding and ramping up in this role?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and organization with their career goals and work preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to emphasize your skills and experiences that match the required and preferred qualifications listed in the job description.
• Prepare examples of your problem-solving skills and ability to drive results in a dynamic, ambiguous environment.
• Follow up with the recruiter or hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.