📌 Core Information
🔹 Job Title: Product Marketing Manager (Spain, Portugal - Remote)
🔹 Company: PriceLabs
🔹 Location: Spain, Portugal (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 3-5 years
🔹 Remote Status: Remote (Spain, Portugal)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic product marketing for a specific user segment
- Conducting market insights and competitive analysis
- Developing compelling messaging and positioning
- Leading go-to-market strategies for new features and pricing plans
- Empowering cross-functional teams with insights and tools
ASSUMPTION: This role requires a strategic mindset and the ability to work cross-functionally to drive impactful product marketing initiatives.
📋 Key Responsibilities
✅ Market Insights & Competitive Analysis: Identify trends, competitive shifts, and customer pain points to inform strategy.
✅ Analyze Data & User Behavior: Leverage AI tools and apply strategic judgment to extract meaningful insights.
✅ Define What’s Needed: Ensure messaging, strategy, and execution align with customer needs and business goals.
✅ Positioning & Storytelling: Develop clear, differentiated messaging that resonates with your user segment.
✅ Go-to-Market (GTM) Strategy: Lead GTM plans for new features and pricing plans, ensuring adoption and long-term success.
✅ Empower Other Teams: Provide Sales, Product, and Marketing with insights and tools to enhance their impact.
✅ Enablement & Process Optimization: Equip teams with frameworks and playbooks that improve execution.
✅ Challenge the Status Quo: Identify opportunities, test new approaches, and refine how we work.
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and cross-functional collaboration to drive successful product marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in product marketing, product management, or digital marketing
Required Skills:
- Strategic thinking and planning
- Data analysis and interpretation
- Storytelling and messaging
- Cross-functional collaboration
- Go-to-market strategy development
- Process optimization and improvement
- Proactivity and curiosity
Preferred Skills:
- Fluency in Spanish or Portuguese
- Experience with AI tools
- Industry-specific knowledge (short-term rental, hospitality)
ASSUMPTION: While industry-specific knowledge is not required, it may be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (USD) - Based on experience level and market standards for product marketing roles in Spain and Portugal
Benefits:
- Remote work flexibility
- Global team with diverse perspectives
- Industry-leading product with high customer satisfaction
- Equal opportunity employer with a commitment to diversity and inclusion
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on market standards for product marketing roles in Spain and Portugal. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet - PriceLabs specializes in revenue management solutions for the short-term rental and hospitality industry
Company Size: 201-500 employees - Large enough to offer diverse opportunities and resources, yet small enough to maintain a startup-like culture
Founded: 2014 - PriceLabs has established a strong reputation and customer base in the short-term rental and hospitality industry
Company Description:
- Dynamic pricing tool and revenue management platform for Airbnb, Vrbo, short-term, and vacation rental owners, and property managers
- Data-driven approach with automation rules and customizations to manage pricing and stay restrictions
- Integrations with 150+ channels and property management systems
Company Specialties:
- Vacation Rentals
- Dynamic Pricing
- Pricing Analytics
- Short Term Rentals
- Airbnb
- Serviced Apartments
- Aparthotels
- Vrbo
- Property Managers
- Property Owners
- Hotels
- Hostels
Company Website: pricelabs.co
ASSUMPTION: PriceLabs' focus on the short-term rental and hospitality industry makes it an attractive option for candidates interested in this niche.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and leadership within the product marketing team
Reporting Structure: Reports directly to the Head of Product Marketing, collaborating with cross-functional teams, including Sales, Product, and Customer Success
Work Arrangement: Remote (Spain, Portugal) - Offers flexibility and the opportunity to work from home or co-working spaces
Growth Opportunities:
- Advancement to Senior Product Marketing Manager or similar roles
- Expansion into other markets or product lines
- Potential to lead and mentor junior team members
ASSUMPTION: This role provides ample opportunities for professional growth and development within the product marketing team.
🌍 Location & Work Environment
Office Type: Remote (Spain, Portugal) - No physical office required, allowing for greater flexibility and work-life balance
Office Location(s): Spain, Portugal - Remote work allows for a broader talent pool and increased diversity
Geographic Context:
- Spain and Portugal have vibrant short-term rental and hospitality industries, providing ample opportunities for market research and customer engagement
- Both countries offer a high quality of life, with rich cultures, history, and natural beauty
- Remote work allows for a better work-life balance and the opportunity to explore new cities and countries
Work Schedule: Full-time (40 hours/week) with flexible scheduling - Allows for a healthy work-life balance and the ability to manage personal commitments
ASSUMPTION: The remote work arrangement and flexible scheduling make this role an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Head of Product Marketing
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Storytelling and messaging capabilities
- Cross-functional collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the short-term rental and hospitality industry
- Showcase your ability to think strategically and drive impactful product marketing campaigns
ATS Keywords: Product Marketing, Strategic Thinking, Data Analysis, Storytelling, Cross-Functional Collaboration, Go-to-Market Strategy, Process Optimization, Remote Work, Spain, Portugal
ASSUMPTION: PriceLabs uses Applicant Tracking Systems (ATS) to filter and manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- AI tools for data analysis and insights
- Project management software (e.g., Asana, Trello)
- Collaboration platforms (e.g., Slack, Microsoft Teams)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the organization's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Empowering
Work Style:
- Remote-friendly and flexible
- Data-informed decision-making
- Cross-functional collaboration
- Continuous learning and improvement
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you have strong communication and collaboration skills, enabling you to work effectively with cross-functional teams?
- Are you proactive, curious, and eager to challenge the status quo?
ASSUMPTION: PriceLabs values candidates who are a strong cultural fit, with a focus on remote work, data-driven decision-making, and collaboration.
⚠️ Potential Challenges
- Managing time zones and coordinating with remote teams
- Keeping up with industry trends and competitive shifts in the short-term rental and hospitality industries
- Balancing strategic thinking with day-to-day tactical tasks
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Product Marketing Manager (Global) - This role focuses on a specific user segment (Spain, Portugal) and may require language proficiency in Spanish or Portuguese
- Product Marketing Manager (Industry-specific) - This role specializes in the short-term rental and hospitality industry, while other roles may cater to broader markets
- Product Marketing Manager (Senior) - This role offers opportunities for growth and leadership within the product marketing team, while senior roles may involve more strategic and management responsibilities
ASSUMPTION: This role offers a unique blend of industry-specific focus, regional targeting, and growth opportunities, making it an attractive option for candidates interested in these aspects.
📝 Sample Projects
- Conducting market research and competitive analysis to inform product positioning and messaging for a new pricing plan
- Developing and executing a go-to-market strategy for a new feature, driving user adoption and long-term success
- Empowering cross-functional teams with insights and tools to enhance their impact on product marketing initiatives
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for PriceLabs?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PriceLabs support the professional growth and development of its employees?
- What are the most significant challenges facing the short-term rental and hospitality industries, and how does this role address them?
- How does PriceLabs foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions help assess the role's strategic fit, growth opportunities, and cultural alignment with the candidate's expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work that demonstrate your strategic thinking, data analysis, and storytelling abilities
- Follow up with PriceLabs' HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
