Product Marketing Manager, Straumann

📌 Core Information

📌 Core Information

🔹 Job Title: Product Marketing Manager, Straumann

🔹 Company: Straumann

🔹 Location: Boston, Massachusetts, United States

🔹 Andover, Massachusetts, United States

🔹 Job Type: Full Time

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Driving topline growth and profitability for the Straumann brand in North America
• Developing and executing product marketing strategies and new product launches
• Leading product strategy and defining roadmaps for Straumann in North America
• Collaborating with various teams to implement strategies that drive revenue and profit growth

ASSUMPTION: This role requires a strong understanding of product marketing, business acumen, and the ability to manage multiple projects and meet deadlines in a fast-paced environment.

📋 Key Responsibilities

✅ Leads product strategy and defines the roadmap for Straumann in North America

✅ Translates customer feedback into product development needs and communicates these to senior management and global headquarters

✅ Develops business cases and strategic plans for product improvements that will drive market penetration and increase market share

✅ Develops product launch strategies and leads the cross-functional team to plan, implement, and track launch activities

✅ Monitors key financial metrics (revenue, ASP, etc.) to ensure product profitability

✅ Conducts customer interviews and surveys and analyzes competitive intelligence to identify new product and market development opportunities, as well as competitive threats

✅ Develops a deep understanding of customer workflows and identifies friction points

✅ Provides accurate product forecasts and monitors inventory levels to ensure supply availability

✅ Tracks sales performance and identifies corrective actions if sales are short of planned targets

✅ Provides product training and develops sales enablement tools (playbooks, demo’s, etc.) to support effective selling

✅ Creates product positioning and messaging for various customer segments

✅ Collaborates with marketing to create compelling campaigns that highlight product value propositions

✅ Also leads other strategic and operational projects and programs as per business need

✅ Closely interacts and collaborates with sales, marketing, education, training, regulatory, customer service, logistics, global headquarters, and other functions to implement strategies and tactics to drive revenue and profit growth

✅ Serves as the point of reference providing first-level support for queries related to the Straumann portfolio

✅ Supports Marketing Leadership with the development of the annual marketing plan

ASSUMPTION: This role requires strong leadership, mentoring, and project management skills, as well as excellent communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 3+ years of experience in product management or brand management

Required Skills:

• Proven track record in product marketing or brand management
• Strong analytical and forecasting skills
• Excellent project management skills
• Ability to manage multiple projects and meet deadlines in a fast-paced and dynamic environment
• Excellent Microsoft Office skills

Preferred Skills:

• Medical devices / biosciences / dental industry experience
• Strong product marketing skills, business acumen, and an entrepreneurial mindset
• Team player with strong leadership and mentoring skills
• Strong sense of ownership
• Customer-oriented mind-set
• Excellent verbal and written communication skills
• Excellent interpersonal skills, team player with a focus on collaboration
• Strong ability to develop business cases and marketing plans

ASSUMPTION: Preferred qualifications include experience in the medical devices or dental industry, as well as strong product marketing skills and excellent project management abilities.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Very competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units)
• A 401(K) plan to help you plan for your future with an employer match
• Great health, dental, and vision insurance packages to fit your needs to ensure you're happy and healthy. Straumann contributes a healthy portion towards employees' premiums
• Generous PTO allowance - plenty of time to recharge those batteries!

Working Hours: 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The benefits package is comprehensive and competitive.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 5,001-10,000 employees

Founded: 1954 (as a family-owned institute, later grew into a publicly-owned holding)

Company Description:

• United for global excellence in dentistry
• Every vision has its story, and ours began more than 60 years ago
• Our innovations and achievements have become landmarks in dentistry worldwide
• Straumann began as a family-owned institute, grew into a publicly-owned holding, and today comprises a number of leading and talented companies around the world
• Our vision has always been to create more than just smiles, but lasting confidence for dentists, labs, patients, employees, partners, dental networks, and the global community

Company Specialties:

• Medical device
• Dental implants
• Esthetic dentistry
• Tooth replacement
• Restoration solutions
• Preventive dentistry
• Digital dentistry

Company Website: http://www.straumann-group.com

ASSUMPTION: Straumann is a well-established company in the medical equipment manufacturing industry, with a strong focus on innovation and global excellence in dentistry.

📊 Role Analysis

Career Level: Mid-career (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Leadership and collaborates with various teams, including sales, marketing, education, training, regulatory, customer service, logistics, and global headquarters

Work Arrangement: Hybrid (3 days per week on-site in Andover, MA)

Growth Opportunities:

• Potential to take on additional responsibilities and lead other strategic and operational projects and programs as per business need
• Opportunity to work with a global team and contribute to the company's international success
• Potential to grow within the marketing department or explore other career paths within the organization

ASSUMPTION: This role offers strong growth opportunities for the right candidate, with the potential to take on additional responsibilities and contribute to the company's international success.

🌍 Location & Work Environment

Office Type: Hybrid (3 days per week on-site)

Office Location(s): Andover, MA (primary) and Boston, MA (occasional)

Geographic Context:

• Andover, MA: A suburban town located about 20 miles north of Boston, offering a mix of urban and rural living with easy access to outdoor activities and cultural attractions in nearby Boston
• Boston, MA: A major city known for its rich history, diverse culture, and thriving business scene, offering numerous dining, entertainment, and educational opportunities

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Product marketing skills and business acumen
• Leadership and mentoring skills
• Project management abilities
• Communication and interpersonal skills
• Customer orientation and market research skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and customer focus
• Research the company and industry to demonstrate your enthusiasm and understanding of the role
• Practice common interview questions and brush up on your product marketing knowledge

ATS Keywords: Product Marketing, Brand Management, Business Acumen, Leadership, Project Management, Customer Orientation, Communication Skills, Interpersonal Skills, Medical Devices, Dental Industry, Marketing Strategy, Product Launch, Financial Metrics, Sales Enablement

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experiences throughout multiple interview rounds.

🛠 Cultural Fit Considerations

Company Values:

• Innovation
• Excellence
• Collaboration
• Customer focus
• Integrity

Work Style:

• Dynamic and fast-paced environment
• Strong focus on teamwork and collaboration
• Results-driven and goal-oriented culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do your personal values align with Straumann's company values?
• Describe a time when you had to manage multiple projects and meet tight deadlines. How did you prioritize your tasks and ensure successful outcomes?
• How do you approach building and maintaining strong relationships with internal and external stakeholders?

ASSUMPTION: Candidates should be prepared to discuss their alignment with Straumann's company values and provide specific examples of their work style and cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and meeting tight deadlines in a fast-paced environment
• Collaborating effectively with various teams and stakeholders
• Adapting to a hybrid work arrangement and balancing remote and on-site responsibilities
• Keeping up with industry trends and competitive intelligence in the medical devices and dental industry

ASSUMPTION: These potential challenges require strong project management skills, excellent communication and interpersonal skills, and the ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Product Manager vs. Product Marketing Manager: Product Managers focus more on product development and roadmaps, while Product Marketing Managers focus on market research, positioning, and launch strategies
• Brand Manager vs. Product Marketing Manager: Brand Managers focus on building and maintaining brand equity, while Product Marketing Managers focus on product-specific marketing strategies and tactics
• Marketing Manager vs. Product Marketing Manager: Marketing Managers oversee the overall marketing strategy and campaigns, while Product Marketing Managers focus on product-specific marketing efforts

ASSUMPTION: This role is distinct from similar marketing and product management roles, with a specific focus on product marketing strategies and tactics for the dental industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new dental implant system
• Conducting market research to identify opportunities for new product development in the dental industry
• Launching a marketing campaign to promote a new line of digital dentistry products
• Analyzing competitive intelligence to identify threats and opportunities in the dental market

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Product Marketing Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the most successful product launch you've led, and what made it a success?
• How do you approach collaborating with cross-functional teams to execute a product marketing strategy?
• Can you share an example of a time when you had to pivot your marketing strategy due to changing market conditions or customer feedback?
• How do you ensure that your marketing efforts align with the overall business objectives and contribute to revenue growth?
• Can you describe the company's growth plans and how this role contributes to achieving those goals?

ASSUMPTION: These key questions help candidates understand the role's priorities, expectations, and the company's growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and customer focus
• Research the company and industry to demonstrate your enthusiasm and understanding of the role
• Practice common interview questions and brush up on your product marketing knowledge
• Follow up with the hiring manager one week after your initial application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.