📌 Core Information
🔹 Job Title: Product Marketing Manager, StreetEasy
🔹 Company: Zillow
🔹 Location: Remote - New York, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote (Local to NYC area preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing product positioning, GTM strategy, and process to drive deeper awareness, adoption, and engagement.
- Collaborating cross-functionally with Marketing, Sales, Rev ops, Product, Design, Engineering, and Customer Engagement to drive revenue growth and improved customer experiences.
- Creating consistent and compelling messaging across touchpoints to improve product adoption, upsell, and cross-sell initiatives.
- Building deep knowledge of the business and audiences to deliver the right value at the right time for the right person.
ASSUMPTION: This role requires a strong understanding of marketplaces and maturing startups, as well as exceptional communication and collaboration skills to succeed in a cross-functional environment.
📋 Key Responsibilities
✅ Partner with product owners, research team, marketing, sales, and creative team to help define product positioning, strategy, target audiences, and key benefits, manage multi-channel product launches, and gather customer insights.
✅ Support development and management of B2B MQL strategy and lead scoring framework.
✅ Help develop and execute key B2B lead nurture campaign strategy by sharpening customer segmentation and identifying areas of opportunity.
✅ Build and own B2B and B2C multi-channel product marketing campaigns and ensure consistent messaging across all channels.
✅ In partnership with Mops, own and implement B2B website strategy.
✅ Produce quarterly competitive analyses to help understand the company's SWOT.
✅ Help build and execute internal and external materials inclusive of strategy decks, overview docs, creative briefs, and copy to increase product awareness, adoption, and engagement.
✅ Own B2B help center strategy and manage marketing-approved insights.
✅ Track, analyze, and report on KPIs.
✅ Successfully manage cross-functional relationships.
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring a balance of big-picture thinking and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of product marketing experience, with a preference for candidates with experience in marketplaces and maturing startups
Required Skills:
- Proven track record developing strategies and messages that differentiate and resonate to drive business goals
- Problem-solving skills with a bias toward action and a growth mindset
- Exceptional written and verbal communication and collaboration skills
- Passion for great execution
- Influential self-starter comfortable multi-tasking and helping to establish new cross-functional ways of working
- Proven ability to influence cross-functional teams
- Flexibility and comfort operating in ambiguity
- Local to the NYC area with knowledge of its real estate market
Preferred Skills:
- Experience in marketplaces and maturing startups
- Knowledge of the real estate industry
ASSUMPTION: While not explicitly stated, familiarity with the real estate industry and its unique dynamics would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $117,400 - $187,600 Annually (specific to California, Colorado, Connecticut, Hawaii, Maryland, Massachusetts, Nevada, New Jersey, New York, Vermont, Washington state, and Washington DC)
Benefits:
- Comprehensive Medical, Dental, Vision, Life, and Disability Coverages
- Parental Leave and Family Benefits
- Retirement Contributions
- Paid Time Off
- Equity Awards
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is specific to certain states and may vary for candidates in other locations. The benefits listed are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate Technology (PropTech)
Company Size: 201-500 employees
Founded: 2000
Company Description:
- Zillow is a leading real estate marketplace that helps people find and win their home through digital solutions, first-class partners, and easier buying, selling, financing, and renting experiences.
- Zillow's mission is to make home a reality for more and more people by reimagining real estate to improve the home buying, selling, financing, and renting experience.
- The company operates several brands, including Zillow, Trulia, StreetEasy, and Zillow Home Loans.
Company Specialties:
- Real Estate Marketplace
- Home Buying & Selling
- Mortgage Lending
- Rentals
- Home Improvement
Company Website: Zillow
ASSUMPTION: Zillow's extensive market reach and brand recognition provide a strong foundation for the StreetEasy brand to grow and succeed.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Marketing Director of Planning and Strategy
Work Arrangement: Remote, with a preference for candidates local to the NYC area
Growth Opportunities:
- Potential to grow within the marketing team or explore other roles within Zillow's family of brands
- Opportunities to work on high-impact projects and initiatives that drive business growth and improve customer experiences
- Chance to learn from and collaborate with experienced professionals across various functions
ASSUMPTION: This role offers significant growth potential for the right candidate, given Zillow's expanding portfolio of brands and services.
🌍 Location & Work Environment
Office Type: Remote (with a preference for candidates local to the NYC area)
Office Location(s): New York, USA
Geographic Context:
- The NYC real estate market is dynamic and competitive, with unique trends and challenges
- Working remotely allows for flexibility and a better work-life balance
- The local real estate market knowledge is beneficial for developing targeted and effective marketing strategies
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: While the role is remote, local candidates may have an advantage in understanding the nuances of the NYC real estate market and building local connections.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Behavioral and situational interview with the marketing team
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with Zillow's values
- Industry knowledge and understanding of the real estate market
Application Tips:
- Highlight your experience in product marketing, with a focus on marketplaces and startups
- Demonstrate your understanding of the real estate industry and its unique dynamics
- Showcase your ability to develop and execute strategic marketing plans that drive business growth
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Product Marketing, GTM Strategy, Customer Engagement, Lead Scoring, B2B Marketing, B2C Marketing, Market Analysis, Cross-Functional Collaboration, Communication, Problem Solving, Segmentation, Campaign Management, Competitive Analysis, Customer Insights, Execution, Flexibility
ASSUMPTION: Zillow's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's role and responsibilities within the marketing team.
👔 Cultural Fit Considerations
Company Values:
- Put Customers First
- Invent with Purpose
- Act with Integrity
- Collaborate with Respect
- Deliver Results
Work Style:
- Results-driven and focused on execution
- Collaborative and team-oriented
- Adaptable and comfortable with ambiguity
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you put customers at the center of your marketing strategies?
- Can you provide an example of a time when you had to adapt to a changing environment or pivot your strategy?
- How do you collaborate effectively with cross-functional teams to drive results?
ASSUMPTION: Zillow's culture values innovation, collaboration, and a customer-centric approach, with a strong emphasis on delivering results and acting with integrity.
⚠️ Potential Challenges
- Balancing strategic planning with tactical execution in a fast-paced, dynamic environment
- Managing cross-functional relationships and influencing stakeholders without direct authority
- Operating in a remote work environment with a preference for local candidates
- Keeping up with the latest trends and developments in the real estate industry and marketing technology
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a deep understanding of the real estate industry and marketing best practices.
📈 Similar Roles Comparison
- This role is unique in its focus on the StreetEasy brand within Zillow's portfolio of real estate marketplaces
- Compared to other product marketing roles in the real estate industry, this position offers the opportunity to work on a high-visibility brand with significant market reach
- Career progression may involve moving into other marketing roles within Zillow's family of brands or exploring opportunities in related functions
ASSUMPTION: This role offers a unique combination of brand focus, market reach, and growth potential within the real estate industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new StreetEasy feature or product
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and managing B2B and B2C multi-channel product marketing campaigns to drive adoption and engagement
- Collaborating with cross-functional teams to improve the customer experience and drive business growth
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of collaboration and execution in driving business results.
❓ Key Questions to Ask During Interview
- Can you describe the StreetEasy brand's unique value proposition and how this role will contribute to its growth and success?
- How does the marketing team collaborate with other functions, such as product, sales, and customer engagement, to drive business growth and improve customer experiences?
- What are the most significant challenges facing the StreetEasy brand in the current real estate market, and how can this role help address them?
- How does Zillow support the professional development and growth of its marketing team members?
- What is the work-life balance like for marketing team members at Zillow, particularly for those working remotely?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in product marketing, with a focus on marketplaces and startups
- Prepare examples of your work, such as marketing campaigns, product launches, or customer insights, to showcase your abilities and achievements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
