📌 Core Information
🔹 Job Title: Product Marketing Manager - TLV
🔹 Company: Gloat
🔹 Location: Israel (Remote, with 3 days/week in Tel Aviv)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (3 days/week in-office)
🚀 Job Overview
Key aspects of this role include:
- Serving as the subject matter expert for Gloat's products, both internally and externally
- Working cross-functionally with Product, Sales, and Customer Success to drive business growth through go-to-market initiatives
- Developing and owning product positioning, segmentation, messaging, and value propositions
- Maximizing the impact of product launches and feature releases through strategic go-to-market strategies
- Collaborating with various teams to create engaging marketing collateral and sales enablement tools
ASSUMPTION: This role requires a strong understanding of product marketing fundamentals and the ability to work effectively with cross-functional teams in a fast-paced, startup environment.
📋 Key Responsibilities
✅ Develop and own product positioning, segmentation, messaging, and value propositions for Gloat’s current products and upcoming product launches
✅ Partner with sales and sales enablement to arm the sales team with effective tools to deliver Gloat’s value proposition to customers and prospects
✅ Maximize impact of Gloat’s product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy
✅ Craft engaging and high-quality marketing collateral using various mediums and channels
✅ Research and understand the competitive landscape and Gloat’s competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
✅ Work collaboratively with Gloat’s Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively
✅ Develop a deep understanding of Gloat’s target market, including buyer personas, key use cases, and customer needs
✅ Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 5+ years of relevant work experience in product marketing
Required Skills:
- Excellent communication skills, both verbal and written
- Strong analytical skills and ability to pull out relevant insights from information
- Ability to understand different personas and tailor messages and collateral accordingly
- Proven track record of collaborating with cross-functional teams
- Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
- Strong project management and organizational skills
- Curiosity and desire to understand buyers, their challenges, and the competitive market
Preferred Skills:
- Previous start-up experience
ASSUMPTION: Candidates with experience in B2B software or SaaS product marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for mid-senior level product marketing roles in Israel)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely 2 days/week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, Human Capital Management Software)
Company Size: 51-200 employees (Mid-sized company with a startup-like culture)
Founded: 2014 (Founded in New York, with offices in Tel Aviv and London)
Company Description:
- Gloat's Agile Workforce Operating System helps companies navigate change, enable more fulfilling careers for employees, and dismantle silos and biases that hold people and businesses back.
- The platform includes Talent Marketplace applications and Skills Foundation tools, powered by Gloat’s Workforce Graph – a dynamic database built to understand the relationships between different units of work through deep-learning AI.
- Gloat supports hundreds of leading brands around the world, including Schneider Electric, Standard Chartered Bank, PepsiCo, Nestlé, Novartis, HSBC, Seagate, and many more.
Company Specialties:
- Agile Workforce Operating System
- Talent Marketplace Applications
- Skills Foundation Tools
- Workforce Graph
Company Website: https://www.gloat.com/
ASSUMPTION: Gloat's focus on agility, innovation, and employee empowerment creates a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports to the Director of Product Marketing
Work Arrangement: Hybrid (3 days/week in-office, 2 days/week remote)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on various products and features, gaining diverse experience
- Chance to make a significant impact on Gloat's go-to-market strategy and business growth
ASSUMPTION: This role offers ample opportunities for professional growth and development within a rapidly expanding company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Tel Aviv
Office Location(s): 599 Broadway, 6th floor, New York, NY 10012, US; De Vinci 14 a st Tel Aviv, Israel, Tel Aviv, IL; London, London, GB
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The office is located in the heart of Tel Aviv's startup ecosystem, offering easy access to public transportation, restaurants, and cultural attractions.
- Gloat's hybrid work arrangement allows for a healthy work-life balance and the ability to work from home when needed.
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely 2 days/week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds – the opportunity to collaborate and build relationships in the office, along with the flexibility to work from home when needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager (Director of Product Marketing)
- In-depth interview with the hiring manager and a team member from the marketing team
- Case study presentation or project discussion
- Final interview with the VP of Marketing or another senior leader
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with Gloat's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful go-to-market strategies
- Research Gloat's products, target market, and competitive landscape to show your understanding of the role and the company
ATS Keywords: Product marketing, go-to-market strategy, cross-functional collaboration, sales enablement, competitive analysis, market research, buyer personas, value proposition, marketing collateral
ASSUMPTION: Gloat's interview process is designed to assess both your technical skills and cultural fit, ensuring that you are the right candidate for the role and the company.
🛠️ Tools & Technologies
- Marketo (or similar marketing automation platform)
- Salesforce (or similar CRM)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Asana (or similar project management tool)
- Zoom (or similar video conferencing tool)
ASSUMPTION: Gloat uses industry-standard marketing and project management tools to streamline workflows and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Embrace Change
- Collaborate to Win
- Be Curious
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable working with data and using it to inform decision-making?
- Do you embrace change and adapt easily to new situations?
- Are you a strong communicator, able to tailor messages to different audiences?
ASSUMPTION: Gloat values candidates who are a strong cultural fit, aligning with the company's values and work style.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment with a high degree of autonomy and responsibility
- Managing multiple projects and priorities simultaneously
- Keeping up with the latest trends and developments in the competitive landscape
- Balancing the needs of different stakeholders, including Product, Sales, and Customer Success
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a high degree of autonomy and the ability to work cross-functionally with various teams
- Gloat's focus on agility and innovation sets this role apart from more traditional, siloed marketing positions
- This role offers significant growth opportunities as the company expands and evolves
ASSUMPTION: This role is well-suited for candidates with experience in B2B software or SaaS product marketing, looking to make a significant impact in a fast-paced, dynamic environment.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including messaging, positioning, and sales enablement tools
- Conducting market research and competitive analysis to inform product positioning and differentiation
- Creating engaging marketing collateral, such as case studies, whitepapers, and blog posts, to showcase Gloat's value proposition
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role, highlighting the need for strong analytical, communication, and project management skills.
❓ Key Questions to Ask During Interview
- How does this role fit into Gloat's overall go-to-market strategy?
- What are the biggest challenges facing the product marketing team currently, and how can this role address them?
- How does Gloat support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
- How does Gloat differentiate itself from its competitors, and how can this role contribute to that differentiation?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping you make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Gloat's careers page
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful go-to-market strategies
- Research Gloat's products, target market, and competitive landscape to show your understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
