Product Marketing Manager – UK Market

📌 Core Information

🔹 Job Title: Product Marketing Manager – UK Market

🔹 Company: Alcumus

🔹 Location: Cardiff, UK

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-06-19

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing clear, concise messaging that resonates with UK buyers
• Collaborating with product management to ensure messaging addresses key market problems
• Executing product and feature launches in the UK region
• Supporting sales enablement with tools such as proposals, collateral, and case studies

ASSUMPTION: This role requires a strong understanding of the UK market and its specific needs, as well as excellent communication skills to develop effective messaging.

📋 Key Responsibilities

✅ Lead product and buyer-specific messaging frameworks for the UK market

✅ Collaborate with product management to ensure messaging addresses key UK market problems and buyer needs

✅ Create and share messaging briefs and enablement content tailored for UK GTM teams

✅ Own the execution of product and feature launches in the UK region

✅ Support the development and continuous improvement of sales enablement tools

ASSUMPTION: The role may require occasional travel to attend launch events or meet with stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of Product Marketing experience in B2B environments

Required Skills:

• Proven ability to develop clear, concise messaging that resonates with buyers
• Experience seeking projects, prioritizing, and executing to completion with limited guidance
• Strong written communication skills, including detailed proofreading and written content
• Highly organized, comfortable in a fast-paced environment managing multiple projects simultaneously

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a background in technology or software products would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Enhanced Parental Leave
• Generous Annual Leave
• Healthcare Plan
• Annual Giving Day
• Cycle-to-work Scheme
• Pension Scheme
• Life Assurance
• Rewards Program
• LinkedIn Learning License

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for a Product Marketing Manager role in the UK. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Alcumus operates in the IT Services and IT Consulting sector, focusing on creating safer workplaces through compliance and risk management solutions.

Company Size: Alcumus has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Alcumus was founded in 1979 and has since expanded its services and global presence.

Company Description:

• Alcumus helps create better workplaces and keeps people safe by reducing risks and simplifying processes through expert teams and technology.
• The company offers a range of services, including UKAS accredited certification services, risk-based health and safety assessments, supply chain compliance, and contractor management services.
• Alcumus is committed to being an inclusive organization, respecting and appreciating each individual regardless of their background.

Company Specialties:

• UKAS accredited certification services
• Risk-based health and safety assessments
• Supply chain compliance
• Contractor management services
• ISO certification and training
• CQI and IRCA approved training partner
• Human resources and health and safety consulting
• Risk management
• Permit to work systems

Company Website: http://www.alcumus.com

ASSUMPTION: Alcumus' focus on creating safer workplaces and its commitment to inclusivity make it an attractive employer for candidates seeking a purpose-driven organization.

📊 Role Analysis

Career Level: This role is an individual contributor position, reporting directly to the Director of Product Marketing. It offers opportunities for growth and development within the product marketing function.

Reporting Structure: The Product Marketing Manager reports to the Director of Product Marketing and collaborates with various teams, including Product Management, Sales, Customer Success, and Marketing.

Work Arrangement: The role follows a hybrid work arrangement, with employees working from the office three days a week.

Growth Opportunities:

• Expanding product marketing expertise within the UK market
• Potential opportunities to work on global projects and collaborate with international teams
• Progression into a senior or management role within the product marketing function

ASSUMPTION: The role's focus on UK market-specific messaging and collaboration with global teams provides opportunities for both regional and international growth.

🌍 Location & Work Environment

Office Type: Alcumus has a hybrid workplace policy, with employees working from the office three days a week.

Office Location(s): Axys House, Parc Nantgarw, Cardiff, South Wales CF15 7QX, GB

Geographic Context:

• Cardiff is the capital city of Wales, offering a mix of urban and rural living
• The city is known for its vibrant culture, historic sites, and outdoor activities
• Cardiff has a growing tech industry, with several startups and established companies based in the city

Work Schedule: Full-time, 40 hours per week, with flexible working hours and the option to work from home two days a week.

ASSUMPTION: The hybrid work arrangement offers a good balance between office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial discovery call with the recruiter
• First stage interview via Microsoft Teams
• Additional interview (likely face to face) with stakeholders

Key Assessment Areas:

• Messaging development and communication skills
• Project management and organizational skills
• Understanding of the UK market and its specific needs
• Cultural fit with Alcumus' values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare examples of messaging frameworks or enablement content you've developed in previous roles
• Research Alcumus' company culture and values to demonstrate your cultural fit

ATS Keywords: Product Marketing, B2B, Messaging Development, Project Management, UK Market, Buyer Needs, Sales Enablement

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies used may vary based on Alcumus' internal systems and the candidate's previous experience.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Expertise
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering impact

Self-Assessment Questions:

• Do you have a strong understanding of the UK market and its specific needs?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive on developing clear, concise messaging that resonates with buyers?

ASSUMPTION: Candidates who align with Alcumus' values and work style are more likely to succeed in the role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a fast-paced environment
• Balancing regional UK market needs with global product marketing strategies
• Occasional travel requirements for launch events or stakeholder meetings
• Keeping up with industry trends and market changes in the UK

ASSUMPTION: The role's fast-paced nature and focus on UK market-specific messaging may present unique challenges for the successful candidate.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position focuses specifically on the UK market, requiring a deep understanding of regional buyer needs
• Alcumus' focus on creating safer workplaces sets it apart from other IT services and consulting companies
• This role offers opportunities for both regional and international growth within the product marketing function

ASSUMPTION: The unique focus on the UK market and Alcumus' mission set this role apart from similar positions in the industry.

📝 Sample Projects

• Developing a messaging framework for a new product launch in the UK market
• Creating a buyer-specific messaging guide for Alcumus' UK-based sales team
• Executing a product launch event in the UK, collaborating with cross-functional teams to ensure success

ASSUMPTION: The specific projects undertaken in this role will depend on Alcumus' product roadmap and market needs at the time of hire.

❓ Key Questions to Ask During Interview

• How does Alcumus support the growth and development of its product marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Alcumus measure the success of its product marketing efforts?
• What opportunities are there for collaboration with international teams and global projects?
• How does Alcumus foster a culture of inclusivity and diversity?

ASSUMPTION: Asking thoughtful, informed questions demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare examples of messaging frameworks or enablement content you've developed in previous roles
• Research Alcumus' company culture and values to demonstrate your cultural fit
• Follow up with the recruiter one week after submitting your application to confirm receipt and discuss next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.