📌 Core Information
🔹 Job Title: Product Marketing Manager - Uniworld
🔹 Company: The Travel Corporation (TTC)
🔹 Location: Los Angeles, California, United States
🔹 Job Type: On-site
🔹 Category: Travel Arrangements
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new products and verticals
- Conducting market research and analysis to understand customer behavior and trends
- Collaborating cross-functionally with various teams to ensure successful product launches
- Driving product adoption and deeper engagement for existing offerings
- Positioning and messaging strategy for new and evaluated products
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to bridge the gap between marketing and product development.
📋 Key Responsibilities
✅ Oversee market research, customer feedback, and booking trends to understand customer behavior, competitive landscape, market trends, and product growth opportunities
✅ Define positioning and messaging strategy for new products and verticals, and evaluated effectiveness of messaging for existing products
✅ Develop and execute the overall strategy for launching new products, including defining target audiences, setting launch timelines, and determining promotional activities
✅ Oversee all aspects of a product launch, including planning, internal training, campaign execution, and post-launch analysis
✅ Collaborate cross-functionally with product development, marketing, sales, and revenue management teams to ensure alignment, efficiency, and success at all touchpoints
✅ Utilize product performance data to analyze the performance and adoption of new product launches, adjusting as needed and sharing key learnings with stakeholders
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive product success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of product marketing, product strategy, or other relevant marketing experience, preferably within luxury goods/services or travel/hospitality
Required Skills:
- Proven analytical experience with market and product research
- Experience in managing people
- Ability to work well in cross-functional groups and foster positive relationships
- Excellent communication skills, with high comfort level in presenting to senior leadership
- Strong and articulate writing skills – experience in writing strategic briefs for both creative teams and senior leadership teams
- Knowledge in driving intelligent data analytics and reports
Preferred Skills:
- Experience in the luxury travel sector
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in product marketing, excellent communication skills, and experience in luxury or travel sectors are ideal for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on travel and tours
- Professional development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on industry standards for product marketing managers with 5-10 years of experience in the travel industry.
📌 Applicant Insights
🔍 Company Context
Industry: The Travel Corporation operates in the competitive travel arrangements industry, offering a wide range of travel experiences across various brands.
Company Size: With 5,001-10,000 employees, TTC offers a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: In 1920, The Travel Corporation has a rich history and extensive experience in the travel industry.
Company Description:
- TTC is a family of brands offering immersive, innovative, and responsible travel experiences across 70 countries
- Driven by service, the company prioritizes passion, people, and purpose in its operations
- TTC is committed to corporate social responsibility and sustainability through its TreadRight Foundation
Company Specialties:
- Luxury river cruises with Uniworld
- Escorted tours and river cruises with Insight Vacations
- Adventure tours with Contiki
- And many more brands and experiences across the globe
Company Website: https://ttc.com/
ASSUMPTION: Working at TTC offers applicants the opportunity to grow within a large, established company with a strong commitment to responsible travel and sustainability.
📊 Role Analysis
Career Level: This role is suitable for experienced product marketing professionals seeking to advance their careers in the travel industry.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Vice President of Marketing and works closely with cross-functional teams.
Work Arrangement: This is an on-site role based in Los Angeles, California.
Growth Opportunities:
- Potential to work on various brands and product lines within TTC
- Chance to develop leadership skills by managing and mentoring team members
- Opportunities for professional development and career progression within the company
ASSUMPTION: This role offers growth opportunities for candidates looking to expand their skills and advance their careers in product marketing within the travel industry.
🌍 Location & Work Environment
Office Type: The Travel Corporation's Los Angeles office is a modern, collaborative workspace.
Office Location(s): 17323 Ventura Blvd., Los Angeles, CA 91316
Geographic Context:
- Los Angeles offers a diverse culture, vibrant arts scene, and year-round mild climate
- The city is known for its entertainment industry, with numerous film and television studios
- Los Angeles is home to various museums, sports teams, and outdoor activities
Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for project demands.
ASSUMPTION: Working in Los Angeles offers applicants a dynamic, multicultural environment with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Senior Vice President of Marketing
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with TTC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of the travel industry and luxury market
- Demonstrate your ability to analyze data and develop strategic plans
- Prepare examples of your past work, including market research, product positioning, and go-to-market strategies
ATS Keywords: Product Marketing, Market Research, Product Strategy, Luxury Travel, Cross-Functional Collaboration, Communication Skills, Writing Skills, Data Analytics
ASSUMPTION: The application process at The Travel Corporation is designed to assess candidates' skills, cultural fit, and strategic thinking abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, but not all candidates are expected to have expertise in every tool listed.
👔 Cultural Fit Considerations
Company Values:
- Driven by service
- An inherent passion for travel
- Commitment to our customers and to our people
- Commitment to corporate social responsibility and our 5-year sustainability strategy
Work Style:
- Collaborative and cross-functional team environment
- Data-driven decision-making and continuous improvement
- Focus on delivering exceptional customer experiences
Self-Assessment Questions:
- Do you share TTC's passion for travel and commitment to exceptional customer experiences?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you have a proven track record of driving strategic initiatives and achieving results?
ASSUMPTION: Applicants who align with TTC's values and work style are more likely to succeed and thrive in this role.
⚠️ Potential Challenges
- Managing multiple product launches simultaneously, requiring strong prioritization and time management skills
- Working with diverse teams across various brands and locations, necessitating excellent communication and collaboration abilities
- Adapting to a dynamic and evolving travel industry, requiring continuous learning and flexibility
- Balancing strategic planning with day-to-day tactical tasks, demanding strong organizational skills
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, excellent communication abilities, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses on the luxury travel sector, requiring a deep understanding of high-end customer preferences and behaviors
- Compared to other travel marketing roles, this position involves a higher level of strategic planning and cross-functional collaboration
- Career progression in this role could lead to senior leadership positions within TTC's marketing department or other brands
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the travel industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new luxury river cruise itinerary, including market research, positioning, and launch planning
- Analyzing customer feedback and booking trends to inform product development and marketing strategies
- Collaborating with cross-functional teams to launch a new brand or product line, ensuring alignment and success at all touchpoints
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Product Marketing Manager role at TTC.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Uniworld brand and how this role contributes to that vision?
- How does TTC support the growth and development of its employees, particularly in marketing roles?
- Can you provide examples of how TTC's commitment to sustainability and corporate social responsibility is reflected in its marketing strategies?
- How does this role collaborate with other marketing teams and brands within TTC?
- What are the most significant challenges facing the luxury travel industry, and how does this role address them?
ASSUMPTION: These interview questions help applicants better understand the role, company culture, and industry landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work, including market research, product positioning, and go-to-market strategies
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
