Product Marketing Manager, Wearables

📌 Core Information

🔹 Job Title: Product Marketing Manager, Wearables

🔹 Company: Meta

🔹 Location: Los Angeles, CA

🔹 Job Type: Full-time

🔹 Category: Product Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting product development and go-to-market (GTM) plans
• Collaborating cross-functionally with product teams and stakeholders
• Conducting market assessments and consumer research
• Defining product positioning, audience, and sizing for future devices
• Developing and executing comprehensive launch plans

ASSUMPTION: This role requires a strong balance of analytical skills, consumer understanding, and cross-functional collaboration to drive successful product launches in the competitive wearables market.

📋 Key Responsibilities

✅ Partner with product teams to inform strategy, roadmap, and success metrics for new products

✅ Input into product positioning, naming, audience definition, and sizing for future device programs

✅ Support market assessment and sizing through quantitative analysis, qualitative feedback, and represent the consumer point of view internally

✅ Support the definition and development of the go-to-market strategy across the organization

✅ Support the go-to-market cross-functional teams toward execution and launch of the go-to-market strategy through end-of-life

✅ Maintain comprehensive launch plans that outline objectives, key milestones, deliverables, timelines, and resource needs and ensure timely completion of go-to-market phases

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful product launches.

🎯 Required Qualifications

Education: BA/BS degree in marketing, business, product development, or a related field

Experience: 3+ years of experience in product marketing, product management, management consulting, business strategy, or a similar field

Required Skills:

• Effective hands-on tactical execution
• Experience with consumer research and proficiency in using data and insights to inform product and go-to-market strategy
• Experience working in a cross-functional capacity within a fast-paced, changing environment
• Experience in product marketing, developing go-to-market strategies, and partnering closely with product teams
• Experience in consumer tech hardware and/or software for hardware products

Preferred Skills:

• MBA or equivalent experience

ASSUMPTION: Candidates with experience in consumer tech hardware and software products, as well as a strong analytical background, will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 3-5 years of experience in the tech industry in Los Angeles)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and company holidays
• Employee stock purchase plan
• Tuition reimbursement
• Gym membership reimbursement

Working Hours: Full-time (40 hours per week), with flexibility for remote work one day per week

ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the software development industry, focusing on emerging technologies, social media, and the metaverse.

Company Size: Meta is a large corporation with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Meta was founded in 2004 and has since grown to become a global leader in social technology.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: metacareers.com

ASSUMPTION: Working at Meta offers exposure to cutting-edge technologies and a dynamic, collaborative work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in product marketing or a related field.

Reporting Structure: The Product Marketing Manager, Wearables, will report directly to the Head of Product Marketing, Wearables.

Work Arrangement: This role is primarily on-site, with flexibility for remote work one day per week.

Growth Opportunities:

• Potential career progression to Senior Product Marketing Manager or other leadership roles within the product marketing organization
• Opportunities to work on diverse projects across Meta's various product lines
• Access to professional development resources and training programs

ASSUMPTION: This role offers strong growth potential within Meta's product marketing organization and the broader tech industry.

🌍 Location & Work Environment

Office Type: Meta's Los Angeles office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 12721 W Jefferson Blvd, Los Angeles, CA 90066

Geographic Context:

• Los Angeles is a major tech hub with a thriving startup ecosystem and numerous networking opportunities
• The city offers a diverse range of cultural attractions, entertainment, and outdoor activities
• Los Angeles has a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: The standard work schedule is Monday through Friday, from 9:00 AM to 5:00 PM, with flexibility for remote work one day per week.

ASSUMPTION: Working in Los Angeles offers a dynamic and vibrant environment for professionals in the tech industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a recruiter (30 minutes)
• Behavioral and technical interview with the hiring manager (60 minutes)
• Case study or project presentation with the product marketing team (60 minutes)
• Final interview with the Head of Product Marketing, Wearables (30 minutes)

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Consumer research and market assessment experience
• Cross-functional collaboration and communication skills
• Product marketing and go-to-market strategy expertise

Application Tips:

• Highlight your experience with consumer research, market assessment, and product marketing in your resume
• Tailor your cover letter to demonstrate your understanding of the wearables market and Meta's product portfolio
• Prepare a case study or project presentation showcasing your ability to develop and execute go-to-market strategies

ATS Keywords: Product Marketing, Product Management, Consumer Research, Go-to-Market Strategy, Cross-Functional Collaboration, Hardware Products, Software Products, Business Strategy, Quantitative Analysis, Qualitative Feedback, Product Positioning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, consumer understanding, and cross-functional collaboration abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media listening and analytics tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Consumer research and survey tools (e.g., SurveyMonkey, Typeform)

ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact and results
• Be bold, take risks, and learn from failure
• Create the best tools in their class and lead by example
• Be open, present, and responsive
• Collaborate and listen
• Hire and develop the best people

Work Style:

• Fast-paced and dynamic environment
• High degree of cross-functional collaboration
• Data-driven decision-making
• Focus on results and impact

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working cross-functionally with various teams and stakeholders?
• Do you have a strong analytical background and experience using data to inform product and go-to-market strategies?

ASSUMPTION: Candidates who align with Meta's values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• The wearables market is competitive and rapidly evolving, requiring continuous learning and adaptation
• The role involves a high degree of cross-functional collaboration, which may present challenges in coordinating with various teams and stakeholders
• The fast-paced work environment may require flexibility and the ability to manage multiple priorities simultaneously
• Working in Los Angeles may present challenges related to cost of living and commuting

ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate resilience and adaptability in the face of change.

📈 Similar Roles Comparison

• This role is similar to Product Marketing Manager positions in other tech companies, but may differ in terms of the specific products and markets targeted
• Compared to other roles within Meta, this position may have a stronger focus on hardware products and consumer research
• Career progression in this role may lead to Senior Product Marketing Manager or other leadership positions within the product marketing organization

ASSUMPTION: Candidates should research similar roles at other companies and within Meta to better understand the unique aspects of this position.

📝 Sample Projects

• Conducting consumer research to inform the development of a new wearable device
• Developing a go-to-market strategy for an existing wearable product entering a new market
• Collaborating with product teams to define the positioning, audience, and sizing for a future wearable device program

ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Manager, Wearables, may work on at Meta.

❓ Key Questions to Ask During Interview

• Can you describe the product roadmap for the next 12-18 months and how this role will contribute to its success?
• How does the product marketing team collaborate with other functions, such as product management and engineering, to ensure successful product launches?
• What are the key performance indicators (KPIs) used to measure the success of a product launch, and how are they tracked and reported?
• How does Meta support the professional development and growth of its product marketing team members?
• What is the work-life balance like for this role, and how does Meta support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with consumer research, market assessment, and product marketing
• Write a cover letter explaining your interest in the wearables market and Meta's product portfolio
• Prepare a case study or project presentation showcasing your ability to develop and execute go-to-market strategies
• Follow up with the recruiter one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.