Product Marketing Manager, Wearables

📌 Core Information

🔹 Job Title: Product Marketing Manager, Wearables

🔹 Company: Meta

🔹 Location: Los Angeles, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Partnering with product teams to inform strategy and roadmaps for new wearable products
• Supporting market assessment and sizing through quantitative analysis and qualitative feedback
• Representing the consumer point of view internally with product management and cross-functional teams
• Developing and maintaining comprehensive launch plans for new products

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on consumer insights and market dynamics.

📋 Key Responsibilities

✅ Partner with product teams to inform strategy, roadmap, and success metrics for new products

✅ Input into product positioning, naming, audience definition, and sizing for future device programs

✅ Support market assessment and sizing through quantitative analysis, qualitative feedback, and represent the consumer point of view internally

✅ Support the definition and development of the go-to-market strategy across the organization

✅ Be the single point of contact for communicating GTM updates, schedules, and reviews with cross-functional leadership

✅ Develop and maintain comprehensive launch plans that outline objectives, key milestones, deliverables, timelines, and resource needs

ASSUMPTION: This role involves close collaboration with various teams, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: BA/BS degree in marketing, business, product development, or a related field

Experience: 3+ years of experience in product marketing, product management, management consulting, business strategy, or a similar field

Required Skills:

• Strategic thinking and tactical execution
• Consumer research and data analysis
• Cross-functional collaboration in a fast-paced environment
• Experience with consumer electronics or physical goods

Preferred Skills:

• MBA or equivalent experience
• Experience in consumer tech hardware and/or software for hardware products
• Experience in CPG, glasses, or optical category

ASSUMPTION: Candidates with a strong background in product marketing, consumer research, and cross-functional collaboration will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a mid-senior level product marketing role in Los Angeles)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off and parental leave policies
• Employee stock purchase plan

Working Hours: Full-time, typically 9:00 AM - 5:00 PM PST, with flexibility for meetings and project deadlines

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the software development industry, focusing on social media, connectivity, and emerging technologies like augmented and virtual reality.

Company Size: Meta is a large organization with over 10,000 employees, offering ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004 and has since grown into a global technology company.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: www.metacareers.com

ASSUMPTION: Working at Meta offers opportunities to collaborate with talented professionals and contribute to cutting-edge technologies that shape the future of human connection.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Product Marketing Manager will report to the Director of Product Marketing, Wearables.

Work Arrangement: This role is on-site, with the primary office location in Los Angeles, CA.

Growth Opportunities:

• Potential to grow within the Product Marketing team or explore other roles within Meta as the company expands its wearable technology offerings.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Chance to develop skills in emerging technologies and contribute to the future of human connection.

ASSUMPTION: This role offers growth opportunities as Meta continues to invest in and expand its wearable technology portfolio.

🌍 Location & Work Environment

Office Type: Meta's Los Angeles office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 12721 W Jefferson Blvd, Los Angeles, CA 90066

Geographic Context:

• Los Angeles offers a diverse and vibrant culture, with numerous entertainment, arts, and recreational opportunities.
• The city has a Mediterranean climate, with mild winters and warm summers.
• Los Angeles is home to a thriving tech industry, with numerous startups and established companies.

Work Schedule: Full-time, typically Monday - Friday, with flexibility for meetings and project deadlines.

ASSUMPTION: Working in Los Angeles offers a dynamic and exciting environment, with numerous cultural and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Interview with the hiring manager or a member of the product marketing team
• Case study or project presentation
• Final interview with the director or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Consumer research and data analysis abilities
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Meta's mission and values

Application Tips:

• Highlight your experience with consumer research, data analysis, and cross-functional collaboration in your resume and cover letter.
• Prepare for case study or project presentation by demonstrating your strategic thinking and problem-solving skills.
• Research Meta's mission, values, and recent projects to show your enthusiasm and cultural fit.

ATS Keywords: Product Marketing, Product Management, Consumer Research, Data Analysis, Cross-Functional Collaboration, Go-to-Market Strategy, Consumer Electronics, Tactical Execution, Market Assessment, User Insights, Quantitative Analysis, Qualitative Feedback, Product Positioning, Device Development, Experience in CPG, Experience in Optical Category

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, consumer research skills, and cultural fit with Meta's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Data analysis tools (e.g., Excel, Google Analytics, SQL)
• Project management tools (e.g., Asana, Trello, JIRA)
• Consumer research tools (e.g., SurveyMonkey, Typeform, NetBase)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact
• Be bold
• Be inclusive
• Be proud but never satisfied

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and resilient
• Innovative and forward-thinking

Self-Assessment Questions:

• How have you used consumer research to inform product strategy and go-to-market plans in previous roles?
• Can you describe a time when you had to collaborate with cross-functional teams to launch a new product or feature?
• How do you stay up-to-date with industry trends and emerging technologies in the consumer electronics space?

ASSUMPTION: Candidates who align with Meta's mission, values, and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing strategic thinking with hands-on tactical execution
• Adapting to changes in product roadmaps and priorities
• Working with diverse teams across different time zones and locations

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to Product Marketing Manager roles in other consumer electronics or technology companies, but may have a stronger focus on emerging technologies like augmented and virtual reality.
• Compared to related roles in other industries, this role may require more experience with consumer research and data analysis.
• Career progression in this role may involve moving into senior product marketing roles, management positions, or exploring other opportunities within Meta's wearable technology division.

ASSUMPTION: This role offers unique opportunities to work on cutting-edge technologies and contribute to the future of human connection.

📝 Sample Projects

• Developing a go-to-market strategy for a new augmented reality headset, including consumer research, product positioning, and launch planning
• Conducting a market assessment for a new wearable device, including quantitative analysis, qualitative feedback, and competitive landscape analysis
• Collaborating with product management and design teams to define the target audience, features, and benefits for a new smartwatch

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Product Marketing Manager role at Meta.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for Meta's wearable technology division?
• Can you describe the team structure and dynamics within the Product Marketing organization?
• How does Meta support the professional development and growth of its product marketing team members?
• What are the most significant challenges facing the wearable technology industry, and how is Meta positioned to address them?
• How does Meta foster a culture of innovation and collaboration within its product marketing teams?

ASSUMPTION: Asking these questions will help candidates better understand the role, team dynamics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your experience with consumer research, data analysis, and cross-functional collaboration
• Prepare for case study or project presentation by demonstrating your strategic thinking and problem-solving skills
• Research Meta's mission, values, and recent projects to show your enthusiasm and cultural fit
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.