📌 Core Information
🔹 Job Title: Product Marketing Manager, Workplace SMB
🔹 Company: Zoom
🔹 Location: Seattle, WA (Remote/On-site/Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Owning product positioning, messaging, and go-to-market strategy for Zoom Workplace SMB solutions
- Driving growth through strategic campaigns and cross-functional collaboration
- Working closely with online, marketing, product, and sales teams
- Building key themes, value propositions, and narratives for the SMB audience
ASSUMPTION: This role requires a strong understanding of the SMB market and a proven track record in product marketing within a SaaS environment.
📋 Key Responsibilities
✅ Set go-to-market strategies for full-funnel campaigns, product growth efforts, and launches
✅ Be the expert in the SMB buyers and target audience, understanding the market, segmentation, industry landscape, key differentiators, and opportunities globally
✅ Work with online and product teams to drive growth for Zoom Docs, Whiteboard, Clips, and Scheduler
✅ Build key themes, value propositions, and narratives for the SMB audience to showcase the value of our products and customer benefits
✅ Work closely with marketing demand and brand teams, online, sales, partner enablement, and channel marketing to create full-funnel campaigns and enablement tactics to grow the SMB business
✅ Lead and project manage cross-functional initiatives for core growth initiatives, setting KPIs, success metrics, deliverables, and due dates to drive impactful outcomes
✅ Provide content direction for SMB growth initiatives, supporting the creation of videos, presentations, datasheets, white papers, battle cards, and more
✅ Build in-person and virtual event messaging and content around thought leadership and our products, presenting in webinars, virtual events, and on stage at Zoom and industry events
ASSUMPTION: This role requires strong project management, communication, and presentation skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 8+ years of professional experience in product marketing for a SaaS company, with experience in the productivity and/or SMB space being ideal
Required Skills:
- Excellent leadership skills and success in matrixed organizations
- Excellent analytical skills with the ability to use data to identify opportunities and drive impactful results
- Able to position and build differentiated messaging and assets to clearly communicate value
- Demonstrate humility and a natural curiosity to continuously learn and grow
- Excellent communication and interpersonal skills, and able to present effectively in front of executive audiences
Preferred Skills:
- Experience with Zoom products
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the SMB market and a strong understanding of SaaS products will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $97,600 - $225,700 per year (USD)
Benefits:
- Health Insurance
- Work-Life Balance
- Equity Options
- Bonus Opportunities
Working Hours: Full-time (40 hours/week), with a structured hybrid approach centered around the office and remote work environments
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with the given experience level and location. Actual compensation may vary based on factors such as skills, qualifications, and company-specific policies.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2013
Company Description:
- Zoom is an AI-first work platform that brings teams together and helps people stay connected
- Offers a wide range of products, including Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars
- Committed to fair hiring practices and providing a supportive work environment
Company Specialties:
- Mobile Collaboration
- Audio Conferencing
- Video Conferencing
- Online Meetings
- Web Conferencing
- Cloud Meetings
- Webinar
Company Website: zoom.com
ASSUMPTION: Zoom is a well-established company in the video conferencing and collaboration space, with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports to the Head of Product Marketing, Zoom Workplace & AI
Work Arrangement: Hybrid (Remote & On-site)
Growth Opportunities:
- Potential career growth within the product marketing team or related functions
- Opportunities to work on high-impact projects and drive business growth
- Chance to learn and develop skills in a dynamic, fast-paced environment
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Hybrid (Remote & On-site)
Office Location(s): Seattle, WA (with remote work options)
Geographic Context:
- Seattle is a major tech hub with a thriving job market and numerous opportunities for professional growth
- The Pacific Northwest offers a mild climate, natural beauty, and a high quality of life
- Zoom's hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The hybrid work arrangement and flexible work schedule make this role an attractive option for candidates seeking a good balance between on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Product marketing expertise and experience
- Understanding of the SMB market and Zoom products
- Leadership and project management skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your product marketing work and achievements
- Research Zoom products and the SMB market to demonstrate your understanding of the role and company
ATS Keywords: Product Marketing, SMB, SaaS, Go-to-Market Strategy, Campaign Management, Cross-Functional Collaboration, Content Creation, Event Presentation, Growth Strategy, Customer Benefits, Data Analysis, Project Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing expertise, leadership skills, and cultural fit within the Zoom team.
🛠️ Tools & Technologies
- Zoom products (Zoom Docs, Whiteboard, Clips, Scheduler)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Jira)
- Presentation tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: The candidate should have experience with relevant marketing and project management tools, as well as a strong understanding of Zoom products.
👔 Cultural Fit Considerations
Company Values:
- Care: care for our community, our customers, our company, our teammates, and ourselves
- Innovation: bring innovation to a wide variety of customers
- Happiness: make video communications frictionless, secure, and delightful
Work Style:
- Collaborative and growth-focused environment
- Problem-solving and self-starter mindset
- Fast-paced and dynamic work environment
Self-Assessment Questions:
- Do you have a proven track record in product marketing within a SaaS environment?
- Are you comfortable working in a matrixed organization and collaborating with various teams?
- Do you have a natural curiosity and a desire to continuously learn and grow?
ASSUMPTION: Candidates who align with Zoom's core values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Working with a large, matrixed organization and navigating multiple teams
- Keeping up with the fast-paced nature of the tech industry and Zoom's rapid growth
- Balancing on-site and remote work responsibilities effectively
- Managing multiple projects and deadlines simultaneously
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- This role focuses on the SMB market, while similar roles may target enterprise customers or specific verticals
- Product Marketing Manager roles may vary in scope and responsibility based on the company size and industry
- Career progression in product marketing may include roles such as Senior Product Marketing Manager, Director, or VP of Product Marketing
ASSUMPTION: Understanding the differences between this role and similar positions can help candidates identify the best fit for their career goals and skills.
📝 Sample Projects
- Developing a go-to-market strategy for a new Zoom Workplace SMB feature
- Creating targeted campaigns to drive adoption and engagement for existing SMB-focused products
- Collaborating with cross-functional teams to launch a new SMB-focused product or service
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the Product Marketing Manager will work on, highlighting the role's focus on strategic planning, cross-functional collaboration, and driving business growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Zoom Workplace Product Marketing team?
- How does this role fit into the broader product marketing strategy for Zoom Workplace and AI?
- What are the most significant challenges facing the SMB market, and how does this role address them?
- What opportunities exist for professional growth and development within the product marketing team or related functions?
- How does Zoom support work-life balance and employee well-being, particularly for hybrid or remote workers?
ASSUMPTION: Asking these questions can help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your product marketing work and achievements
- Research Zoom products and the SMB market to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
