Product Marketing Senior Analyst (Bangkok Based, relocation provided)

📌 Core Information 🔹 Job Title: Product Marketing Senior Analyst (Bangkok Based, relocation provided) 🔹 Company: Agoda 🔹 Location: Bangkok, Thailand 🔹 Job Type: On-site 🔹 Category: Product Marketing 🔹 Date Posted: May 8, 2025 🔹 Experience Level: Mid-level (2-5 years) 🔹 Remote Status: On-site (Relocation provided) --- 🚀 Job Overview Key aspects of this role include: 1. Developing and implementing comprehensive product marketing strategies for B2B audiences. 2. Elevating Agoda's brand awareness and driving tangible business results across multiple business units. 3. Collaborating with cross-functional teams to manage projects and ensure alignment. 4. Conducting market research to identify partner needs and market trends. 5. Crafting engaging presentations for partners and C-suite executives. ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively convey Agoda's brand story and core strategies. --- 📋 Key Responsibilities ✅ Develop and Implement Product Marketing Strategy: - Work on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units. ✅ Craft Compelling Product Messaging: - Develop messaging and positioning that differentiates Agoda's products in the market. ✅ Project Management of Cross-Functional Initiatives: - Ensure alignment and effective communication among all stakeholders while managing cross-functional projects. ✅ Performance Analysis: - Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings. ✅ Enhance Sales Materials and Strategy: - Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training. ✅ Conduct Market Research: - Identify partner needs and market trends to develop a competitive positioning strategy. ✅ Craft Engaging Presentations: - Design and manage high-impact presentations that effectively convey Agoda’s brand story and core strategies to partners and C-suite executives. ASSUMPTION: This role requires strong analytical skills, innovative problem-solving abilities, and exceptional communication skills to succeed. --- 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - A minimum of 2 years in product marketing, strategy, content marketing, or related roles, preferably in the tech industry. Required Skills: - Extensive experience in product marketing, strategy, content marketing, or related roles. - Strong analytical skills with proficiency in SQL (a strong plus). - Proven ability to analyze data, translate insights into actionable strategies, and support content strategies and value propositions. - Innovative problem-solving skills with the ability to tackle complex challenges in a non-linear fashion. - Strong communication skills, with exceptional writing and verbal communication abilities, and proficiency in creating impactful and visually appealing presentations. - Strategic mindset with proven experience in developing content that aligns with business objectives and enhances brand narrative. - Industry and product knowledge, with familiarity with the tech and travel industries, and experience in the online travel agency sector being a plus. - Technical proficiency with knowledge of marketing automation tools, CRM systems, and analytics software. Preferred Skills: - Experience in a B2B marketing environment. - Familiarity with the Agoda brand and products. ASSUMPTION: Candidates should have a strong data-driven approach, with the ability to analyze data and translate insights into actionable strategies. --- 💰 Compensation & Benefits Salary Range: - The salary range for this role is estimated to be between $60,000 - $90,000 USD per year, based on industry standards for a senior analyst role in the tech industry in Bangkok. However, the actual salary may vary depending on the candidate's qualifications and experience. Benefits: - Comprehensive health insurance coverage. - Generous relocation package, including flight tickets, temporary accommodation, and assistance with visa and work permit processes. - Competitive annual leave policy. - Performance-based bonuses and career development opportunities. - A dynamic, multicultural work environment with a strong focus on employee growth and development. Working Hours: - Full-time position with standard working hours from Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. --- 📌 Applicant Insights 🔍 Company Context Industry: Agoda operates in the competitive online travel industry, offering accommodation, flight, and activity bookings for customers worldwide. Company Size: As a mid-sized company with 5,001-10,000 employees, Agoda offers a dynamic work environment with ample opportunities for career growth and development. Founded: Agoda was founded in 2005 in Thailand and is now part of Booking Holdings, a global leader in the online travel and related services industry. Company Description: - Agoda is a global online travel booking platform that connects travelers with a network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. - The company builds and deploys cutting-edge technology that connects travelers with a global network of partners, providing a seamless and convenient booking experience. - Agoda's mission is to bridge the world through travel, making it easy and rewarding for more travelers to explore and experience the amazing world we live in. Company Specialties: - Online travel booking platform - Accommodation, flight, and activity bookings - Cutting-edge technology and global partner network - Seamless and convenient booking experience - Bridging the world through travel Company Website: Agoda.com ASSUMPTION: Agoda's focus on technology and data-driven decision-making creates a unique work environment that values innovation, collaboration, and continuous learning. --- 📊 Role Analysis Career Level: This role is a senior-level position, ideal for experienced product marketing professionals seeking to advance their careers in a dynamic, global organization. Reporting Structure: The Product Marketing Senior Analyst will report directly to the Head of Product Marketing or a similar senior-level manager within the B2B Marketing division. Work Arrangement: This is an on-site role based in Bangkok, Thailand, with a generous relocation package provided for candidates who do not reside in the city. The role may require occasional travel to other Agoda offices or partner locations. Growth Opportunities: - Agoda's fast-paced growth and expansion present numerous opportunities for career advancement within the B2B Marketing division and the wider organization. - The company's focus on employee development and internal promotions encourages career progression based on individual performance and potential. ASSUMPTION: Agoda's dynamic work environment and commitment to employee growth make it an attractive choice for ambitious professionals seeking to advance their careers in the online travel industry. --- 🌍 Location & Work Environment Office Type: Agoda's Bangkok office is a modern, collaborative workspace designed to foster creativity and productivity. Office Location(s): - 20 Cecil Street, #1401, GSH Plaza, Singapore, Singapore 049705 (Global Headquarters) - 50 Bridge St, Sydney, NSW 2000, Australia - Teréz körút 55, Budapest, Budapest 1062, Hungary - Other locations worldwide, including Bangkok, Thailand (role-specific office) Geographic Context: - Bangkok, Thailand, is a vibrant, multicultural city with a thriving business ecosystem, making it an ideal location for a global travel industry hub. - The city's strategic location in Southeast Asia provides easy access to major markets and tourism destinations. Work Schedule: - Standard working hours from Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). - Flexible work arrangements, such as remote work or hybrid schedules, may be available depending on the team's needs and the employee's role. ASSUMPTION: Agoda's Bangkok office offers a dynamic, multicultural work environment that reflects the city's diverse cultural landscape and encourages collaboration and innovation. --- 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager or a member of the HR team. 3. In-depth behavioral and technical interviews with the hiring manager, team members, and other relevant stakeholders. 4. Final round interviews, which may include case studies or presentations, depending on the role. Key Assessment Areas: 1. Analytical skills and data-driven decision-making abilities. 2. Strategic thinking and problem-solving skills. 3. Communication and presentation skills. 4. Industry and product knowledge, with a focus on the tech and travel industries. 5. Cultural fit and alignment with Agoda's values and work environment. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic mindset, and ability to work collaboratively in a dynamic team environment. 3. Familiarize yourself with Agoda's products, services, and unique value proposition to demonstrate your enthusiasm for the role and the company. 4. Practice presenting your ideas and solutions clearly and concisely, as presentation skills are crucial for success in this role. ATS Keywords: Product Marketing, B2B Marketing, Strategic Planning, Cross-Functional Initiatives, Performance Analysis, Market Research, Presentation Skills, Tech Industry, Travel Industry, Online Travel Agency, Data-Driven Decision Making, Collaboration, Innovation, Problem-Solving, Agoda ASSUMPTION: Agoda's hiring process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's ongoing success in the competitive online travel industry. --- 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, HubSpot, or Pardot) - CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM) - Analytics software (e.g., Google Analytics, Tableau, or Power BI) - Presentation software (e.g., Microsoft PowerPoint, Google Slides, or Keynote) - Project management tools (e.g., Asana, Trello, or Jira) - Collaboration and communication platforms (e.g., Microsoft Teams, Slack, or Google Workspace) ASSUMPTION: Agoda's technology stack is designed to support the company's data-driven approach and enable seamless collaboration among teams worldwide. --- 👔 Cultural Fit Considerations Company Values: - Bridging the World: We believe travel allows people to enjoy, learn, and experience more of the amazing world we live in. - Data-Driven: We use data to make informed decisions and drive continuous improvement. - Collaborative: We work together to achieve our goals and create a positive work environment. - Innovative: We embrace change and continuously seek new ways to improve and grow. - Customer-Focused: We prioritize the needs and preferences of our customers and strive to exceed their expectations. Work Style: - Agoda's work environment is dynamic, fast-paced, and collaborative, with a strong focus on innovation and continuous learning. - The company values a data-driven approach, strategic thinking, and strong communication skills in all aspects of its operations. Self-Assessment Questions: 1. How do you align with Agoda's value of 'Bridging the World' and its mission to make travel more accessible and rewarding for customers? 2. Describe a time when you had to adapt your work style to fit a new or evolving scenario in a previous role. How did you approach this change, and what was the outcome? 3. How do you ensure that your communication style is inclusive and effective when working with diverse teams and stakeholders? ASSUMPTION: Agoda's company culture values innovation, collaboration, and a data-driven approach, making it an attractive choice for professionals who thrive in dynamic, fast-paced work environments. --- ⚠️ Potential Challenges 1. Role-specific challenges: This role may require occasional travel to other Agoda offices or partner locations, which could disrupt personal schedules or family commitments. 2. Industry-specific challenges: The online travel industry is highly competitive, with constant changes in market trends and customer preferences. This role may require adaptability and quick decision-making in response to these shifts. 3. Work arrangement-specific challenges: Working on-site in a dynamic, multicultural environment may present unique challenges related to communication, collaboration, and cultural sensitivity. 4. Location-specific challenges: Bangkok's bustling city life and traffic congestion may impact work-life balance and commuting times for employees living outside the city center. ASSUMPTION: Agoda's dynamic work environment and commitment to employee growth make it an attractive choice for ambitious professionals seeking to advance their careers in the online travel industry, despite potential challenges. --- 📈 Similar Roles Comparison 1. How this role differs from related positions: - This role focuses on B2B marketing strategies and partner engagement, while similar roles in product marketing may have a stronger focus on consumer-facing products or campaigns. - This role requires experience in the tech industry and familiarity with B2B marketing environments, while similar roles in other industries may have different market dynamics and customer expectations. 2. Industry-specific context: - The online travel industry is characterized by intense competition, rapid technological change, and evolving customer preferences. This role requires a strong understanding of these dynamics and the ability to adapt to market shifts. - Agoda's unique value proposition and global partner network set it apart from competitors, offering unique opportunities and challenges for marketing professionals. 3. Career path comparison: - This role is a senior-level position that offers significant growth potential within Agoda's B2B Marketing division and the wider organization. - Similar roles in other companies may have different career progression paths, depending on the organization's structure and growth opportunities. ASSUMPTION: Agoda's dynamic work environment and commitment to employee growth make it an attractive choice for ambitious professionals seeking to advance their careers in the online travel industry, despite potential differences from similar roles in other companies. --- 📝 Sample Projects 1. Project example 1 (specific to this role): Developing and executing a comprehensive go-to-market strategy for a new B2B product offering, including promotional campaigns, sales enablement, and training materials for partners and internal stakeholders. 2. Project example 2 (specific to the industry): Conducting market research to identify partner needs and market trends, and developing a competitive positioning strategy for Agoda's B2B products and services. 3. Project example 3 (specific to reported responsibilities): Crafting engaging presentations for partners and C-suite executives, showcasing Agoda's brand story, core strategies, and unique value proposition in the B2B travel sector. ASSUMPTION: Agoda's dynamic work environment and commitment to employee growth make it an attractive choice for ambitious professionals seeking to advance their careers in the online travel industry, with a wide range of project opportunities tailored to their skills and interests. --- ❓ Key Questions to Ask During Interview 1. Question 1 (specific to role responsibilities): Can you describe the most significant product marketing challenge you've faced in a previous role, and how you approached it to achieve a successful outcome? 2. Question 2 (specific to team structure): How does the B2B Marketing team at Agoda collaborate with other departments, such as Product, Sales, and Customer Success, to ensure alignment and effective communication among all stakeholders? 3. Question 3 (specific to company culture): How does Agoda's data-driven approach influence decision-making processes and work culture within the B2B Marketing division and the wider organization? 4. Question 4 (specific to growth opportunities): What opportunities are there for professional development and career growth within the B2B Marketing division and the wider organization at Agoda? 5. Question 5 (specific to work environment): How does Agoda support work-life balance and employee well-being in its dynamic, multicultural work environment? ASSUMPTION: Agoda's hiring process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's ongoing success in the competitive online travel industry, with a focus on strategic thinking, problem-solving, and collaboration. --- 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: Agoda Careers 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. 3. Prepare for phone or video screening interviews, focusing on your problem-solving skills, strategic mindset, and ability to work collaboratively in a dynamic team environment. 4. Practice presenting your ideas and solutions clearly and concisely, as presentation skills are crucial for success in this role. 5. Follow up with the hiring manager or HR team after your interviews, expressing your interest in the role and asking about next steps in the hiring process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. ---