Product Marketing Senior Manager
Nisos
Full-time
Remote
Worldwide
📦 Product Marketing
📌 Core Information
- Job Title: Product Marketing Senior Manager
- Company: Nisos
- Location: United States (Remote)
- Job Type: Full-Time
- Date Posted: July 17, 2025
- Experience Level: Senior (10+ years)
- Remote Status: Remote OK
🚀 Job Overview
Nisos, a leading managed intelligence company, is seeking a strategic Product Marketing Senior Manager to drive go-to-market strategies for our expanding portfolio of tech-enabled solutions and SaaS platform features. This role requires a proven track record in product marketing within cybersecurity or related fields, with a strong understanding of the security market and purchasing decision criteria.
📋 Key Responsibilities
- Strategic Leadership & Go-to-Market Planning:
- Develop and execute comprehensive go-to-market strategies, positioning, and messaging for our evolving solution portfolio.
- Establish metrics to measure the market performance of both our services and platform offerings.
- Lead and shape our analyst relations program to establish Nisos as a leader in tech-enabled intelligence solutions.
- Cross-Functional Collaboration:
- Establish strong cross-functional partnerships with Product, Engineering, Delivery, and Sales teams to align product roadmaps with market needs.
- Work closely with Product Management teams to understand technical capabilities and translate them into market-facing benefits.
- Collaborate with Product teams on roadmap planning, feature prioritization, and ensuring market feedback is incorporated into product development.
- Partner with product leadership throughout the new product introduction process to ensure alignment between product development and market positioning.
- Content & Messaging Development:
- Lead the creation of clear differentiation between our traditional services and new solutions with tech-enabled offerings in all marketing materials.
- Direct the development of buyer's journey content that guides prospects through understanding our hybrid technology-service solutions, through content and messaging supporting awareness and demand-gen efforts.
- Create messaging that effectively communicates how our technology platforms enhance our white glove services and solutions.
- Serve as a senior subject-matter-expert on our ideal client profile, market trends, competitive landscape, and our portfolio's value propositions.
- Product Launch & Sales Enablement:
- Strategically plan and execute product launches for both services and new platform features with coordinated marketing campaigns.
- Provide strategic direction and deliver sales enablement, creating tools and training that help Sales teams effectively communicate our technology value propositions.
- Develop competitive positioning materials and battlecards to strengthen our market differentiation.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
- Experience: 8+ years of Product Marketing experience in cybersecurity, human risks, data privacy, or threat intelligence environments.
- Required Skills:
- Proven track record in successful product launches and go-to-market strategies.
- Strong cross-functional collaboration skills with experience building effective partnerships across teams.
- Excellent communication skills with the ability to translate technical concepts into compelling value propositions.
- Strategic thinker with an analytical mindset and experience establishing marketing performance frameworks.
- Experience with marketing automation and digital campaign management tools.
- Background in developing competitive intelligence materials.
- Experience with pricing strategy for both services and SaaS offerings.
💡 Preferred Qualifications
- Experience guiding companies through transitions from service-only to hybrid technology-service business models.
- Track record of successful collaboration with product teams in agile development environments.
- Experience in building feedback loops between Sales, Product, and Delivery teams.
- Established relationships with industry analysts covering the security sector.
- Public speaking and thought leadership experience in the cybersecurity domain.
💰 Compensation & Benefits
- Salary Range: $140,000 - $170,000 per year (based on role, experience level, and location)
- Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO and flexible work arrangements
- Professional development opportunities and tuition reimbursement
- Employee stock purchase plan
- Wellness programs and gym reimbursement
- Generous parental leave policy
📌 Applicant Insights
🔍 Company Context
- Industry: Data Security Software Products
- Company Size: 51-200 employees
- Founded: 2015
- Headquarters: Washington, DC
- Specialties: Cybersecurity, attribution, nation-state capabilities, diligence, IP protection, threat mitigation, adversary replication, compromise assessment, insider threat, platform abuse, incident response, M&A, Managed Intelligence, and Third Party Risk Management
- Company Description: Nisos is the Managed Intelligence Company®. Our services enable security, intelligence, and trust & safety teams to leverage a world-class intelligence capability tailored to their needs. We fuse robust data collection with a deep understanding of the adversarial mindset delivering smarter defense and more effective response against advanced cyber attacks, disinformation, and abuse of digital platforms. For more information visit: www.nisos.com
📊 Role Analysis
- Career Level: Senior
- Reporting Structure: Reports directly to the Chief Marketing Officer
- Work Arrangement: Remote-first with a physical location in Arlington, Virginia. Must be authorized to work in the United States.
- Growth Opportunities: This role offers the opportunity to guide a fast-paced innovative environment through its technology evolution, with potential for career growth as the company scales and matures its product marketing function.
🌍 Location & Work Environment
- Office Type: Remote-first with an option to work from the Arlington, Virginia office.
- Office Location(s): Arlington, Virginia, USA
- Geographic Context: Arlington, Virginia, is a suburb of Washington, DC, with a mix of urban and suburban environments. It offers a variety of housing options, cultural attractions, and outdoor recreation opportunities.
- Work Schedule: Flexible work hours with a focus on outcomes and results. Unlimited PTO allows for a healthy work-life balance.
💼 Interview & Application Insights
- Typical Process: The application process involves an initial screening, followed by phone or video interviews with the hiring manager and relevant team members. Finalists may be asked to complete a skills assessment or case study.
- Key Assessment Areas: Technical skills in product marketing, strategic thinking, communication, and collaboration.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit.
- Research Nisos' products, services, and market position to demonstrate your understanding of the company and its offerings.
🛠 Cultural Fit Considerations
- Company Values: Nisos values diversity, inclusion, and belonging. They prioritize creating an environment where employees feel a sense of belonging and have the opportunity to reach their fullest potential.
- Work Style: Nisos fosters a collaborative, agile work environment that values each individual's unique perspectives, backgrounds, and contributions. They prioritize open communication, active listening, and continuous learning.
⚠️ Potential Challenges
- Role-Specific Challenges: This role requires a strong understanding of both the cybersecurity industry and the SaaS market. Candidates should be prepared to quickly grasp complex technical concepts and translate them into compelling marketing materials.
- Company-Specific Challenges: As a growing company, Nisos may face challenges related to scaling its operations and maintaining its culture as it expands. Candidates should be comfortable working in a dynamic, fast-paced environment.
- Industry-Specific Challenges: The cybersecurity industry is constantly evolving, with new threats and technologies emerging rapidly. Candidates should be prepared to stay up-to-date with industry trends and adapt their strategies accordingly.
📈 Similar Roles Comparison
- Career Path Comparison: This role is similar to a Senior Product Marketing Manager in a mid-sized or enterprise-level technology company, with a focus on driving go-to-market strategies for both services and SaaS products.
- Industry-Specific Context: Nisos' focus on managed intelligence services and SaaS platform features differentiates it from other cybersecurity companies. Candidates should be prepared to work in a unique market segment with specific customer needs and competitive dynamics.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new SaaS platform feature, including positioning, messaging, and launch plan.
- Creating a competitive battlecard that highlights the unique benefits of Nisos' managed intelligence services compared to those of a major competitor.
- Building a content marketing strategy that targets specific buyer personas and addresses their pain points through targeted messaging and thought leadership content.
❓ Key Questions to Ask During Interview
- What are the most significant market trends and competitive dynamics in the managed intelligence services and SaaS platform feature space?
- How does Nisos differentiate its offerings from those of its competitors, and how can I contribute to maintaining and strengthening that differentiation?
- What are the most pressing challenges facing the company's marketing efforts, and how can I help address them?
- How does Nisos support the professional development and career growth of its marketing team members?
- What are the most important priorities for the first 90 days in this role, and how can I best contribute to achieving them?
📝 Next Steps for Applicants
- To apply for this position, submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare for the interview process by researching Nisos' products, services, and market position.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If you are offered the position, consider asking about the company's onboarding process and any available resources to support your transition into the role.
⚠️ Disclaimer
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.
- Job Title: Product Marketing Senior Manager
- Company: Nisos
- Location: United States (Remote)
- Job Type: Full-Time
- Date Posted: July 17, 2025
- Experience Level: Senior (10+ years)
- Remote Status: Remote OK
🚀 Job Overview
Nisos, a leading managed intelligence company, is seeking a strategic Product Marketing Senior Manager to drive go-to-market strategies for our expanding portfolio of tech-enabled solutions and SaaS platform features. This role requires a proven track record in product marketing within cybersecurity or related fields, with a strong understanding of the security market and purchasing decision criteria.
📋 Key Responsibilities
- Strategic Leadership & Go-to-Market Planning:
- Develop and execute comprehensive go-to-market strategies, positioning, and messaging for our evolving solution portfolio.
- Establish metrics to measure the market performance of both our services and platform offerings.
- Lead and shape our analyst relations program to establish Nisos as a leader in tech-enabled intelligence solutions.
- Cross-Functional Collaboration:
- Establish strong cross-functional partnerships with Product, Engineering, Delivery, and Sales teams to align product roadmaps with market needs.
- Work closely with Product Management teams to understand technical capabilities and translate them into market-facing benefits.
- Collaborate with Product teams on roadmap planning, feature prioritization, and ensuring market feedback is incorporated into product development.
- Partner with product leadership throughout the new product introduction process to ensure alignment between product development and market positioning.
- Content & Messaging Development:
- Lead the creation of clear differentiation between our traditional services and new solutions with tech-enabled offerings in all marketing materials.
- Direct the development of buyer's journey content that guides prospects through understanding our hybrid technology-service solutions, through content and messaging supporting awareness and demand-gen efforts.
- Create messaging that effectively communicates how our technology platforms enhance our white glove services and solutions.
- Serve as a senior subject-matter-expert on our ideal client profile, market trends, competitive landscape, and our portfolio's value propositions.
- Product Launch & Sales Enablement:
- Strategically plan and execute product launches for both services and new platform features with coordinated marketing campaigns.
- Provide strategic direction and deliver sales enablement, creating tools and training that help Sales teams effectively communicate our technology value propositions.
- Develop competitive positioning materials and battlecards to strengthen our market differentiation.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
- Experience: 8+ years of Product Marketing experience in cybersecurity, human risks, data privacy, or threat intelligence environments.
- Required Skills:
- Proven track record in successful product launches and go-to-market strategies.
- Strong cross-functional collaboration skills with experience building effective partnerships across teams.
- Excellent communication skills with the ability to translate technical concepts into compelling value propositions.
- Strategic thinker with an analytical mindset and experience establishing marketing performance frameworks.
- Experience with marketing automation and digital campaign management tools.
- Background in developing competitive intelligence materials.
- Experience with pricing strategy for both services and SaaS offerings.
💡 Preferred Qualifications
- Experience guiding companies through transitions from service-only to hybrid technology-service business models.
- Track record of successful collaboration with product teams in agile development environments.
- Experience in building feedback loops between Sales, Product, and Delivery teams.
- Established relationships with industry analysts covering the security sector.
- Public speaking and thought leadership experience in the cybersecurity domain.
💰 Compensation & Benefits
- Salary Range: $140,000 - $170,000 per year (based on role, experience level, and location)
- Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO and flexible work arrangements
- Professional development opportunities and tuition reimbursement
- Employee stock purchase plan
- Wellness programs and gym reimbursement
- Generous parental leave policy
📌 Applicant Insights
🔍 Company Context
- Industry: Data Security Software Products
- Company Size: 51-200 employees
- Founded: 2015
- Headquarters: Washington, DC
- Specialties: Cybersecurity, attribution, nation-state capabilities, diligence, IP protection, threat mitigation, adversary replication, compromise assessment, insider threat, platform abuse, incident response, M&A, Managed Intelligence, and Third Party Risk Management
- Company Description: Nisos is the Managed Intelligence Company®. Our services enable security, intelligence, and trust & safety teams to leverage a world-class intelligence capability tailored to their needs. We fuse robust data collection with a deep understanding of the adversarial mindset delivering smarter defense and more effective response against advanced cyber attacks, disinformation, and abuse of digital platforms. For more information visit: www.nisos.com
📊 Role Analysis
- Career Level: Senior
- Reporting Structure: Reports directly to the Chief Marketing Officer
- Work Arrangement: Remote-first with a physical location in Arlington, Virginia. Must be authorized to work in the United States.
- Growth Opportunities: This role offers the opportunity to guide a fast-paced innovative environment through its technology evolution, with potential for career growth as the company scales and matures its product marketing function.
🌍 Location & Work Environment
- Office Type: Remote-first with an option to work from the Arlington, Virginia office.
- Office Location(s): Arlington, Virginia, USA
- Geographic Context: Arlington, Virginia, is a suburb of Washington, DC, with a mix of urban and suburban environments. It offers a variety of housing options, cultural attractions, and outdoor recreation opportunities.
- Work Schedule: Flexible work hours with a focus on outcomes and results. Unlimited PTO allows for a healthy work-life balance.
💼 Interview & Application Insights
- Typical Process: The application process involves an initial screening, followed by phone or video interviews with the hiring manager and relevant team members. Finalists may be asked to complete a skills assessment or case study.
- Key Assessment Areas: Technical skills in product marketing, strategic thinking, communication, and collaboration.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit.
- Research Nisos' products, services, and market position to demonstrate your understanding of the company and its offerings.
🛠 Cultural Fit Considerations
- Company Values: Nisos values diversity, inclusion, and belonging. They prioritize creating an environment where employees feel a sense of belonging and have the opportunity to reach their fullest potential.
- Work Style: Nisos fosters a collaborative, agile work environment that values each individual's unique perspectives, backgrounds, and contributions. They prioritize open communication, active listening, and continuous learning.
⚠️ Potential Challenges
- Role-Specific Challenges: This role requires a strong understanding of both the cybersecurity industry and the SaaS market. Candidates should be prepared to quickly grasp complex technical concepts and translate them into compelling marketing materials.
- Company-Specific Challenges: As a growing company, Nisos may face challenges related to scaling its operations and maintaining its culture as it expands. Candidates should be comfortable working in a dynamic, fast-paced environment.
- Industry-Specific Challenges: The cybersecurity industry is constantly evolving, with new threats and technologies emerging rapidly. Candidates should be prepared to stay up-to-date with industry trends and adapt their strategies accordingly.
📈 Similar Roles Comparison
- Career Path Comparison: This role is similar to a Senior Product Marketing Manager in a mid-sized or enterprise-level technology company, with a focus on driving go-to-market strategies for both services and SaaS products.
- Industry-Specific Context: Nisos' focus on managed intelligence services and SaaS platform features differentiates it from other cybersecurity companies. Candidates should be prepared to work in a unique market segment with specific customer needs and competitive dynamics.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new SaaS platform feature, including positioning, messaging, and launch plan.
- Creating a competitive battlecard that highlights the unique benefits of Nisos' managed intelligence services compared to those of a major competitor.
- Building a content marketing strategy that targets specific buyer personas and addresses their pain points through targeted messaging and thought leadership content.
❓ Key Questions to Ask During Interview
- What are the most significant market trends and competitive dynamics in the managed intelligence services and SaaS platform feature space?
- How does Nisos differentiate its offerings from those of its competitors, and how can I contribute to maintaining and strengthening that differentiation?
- What are the most pressing challenges facing the company's marketing efforts, and how can I help address them?
- How does Nisos support the professional development and career growth of its marketing team members?
- What are the most important priorities for the first 90 days in this role, and how can I best contribute to achieving them?
📝 Next Steps for Applicants
- To apply for this position, submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare for the interview process by researching Nisos' products, services, and market position.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If you are offered the position, consider asking about the company's onboarding process and any available resources to support your transition into the role.
⚠️ Disclaimer
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.