📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Viridien
🔹 Location: Houston, Texas, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 19, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (On-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Developing and refining product positioning and messaging
- Supporting go-to-market campaigns with impactful content
- Creating sales enablement tools and maintaining brand alignment
- Conducting market research and analyzing campaign performance
- Collaborating with internal teams to ensure messaging consistency
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have a strong background in product marketing or B2B marketing, preferably in the energy or geoscience sectors.
📋 Key Responsibilities
✅ Develop and refine product positioning and messaging that clearly communicates value to target audiences
✅ Support go-to-market campaigns with impactful content across web, email, social media, and print
✅ Create and maintain sales enablement tools like product sheets, case studies, and brochures
✅ Conduct market research to stay informed on industry trends, customer needs, and competitive positioning
✅ Collaborate with business lines and marketing teams to align messaging across platforms
✅ Analyze campaign performance and optimize messaging and content based on data and feedback
✅ Ensure all content is brand-aligned, technically accurate, and audience-appropriate
✅ Contribute to internal and external thought leadership through content development
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong writing skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a Science-related field (Geoscience preferred)
Experience: 5+ years of product marketing or B2B marketing experience, ideally in energy, geoscience, or technology
Required Skills:
- Strong writing and storytelling skills
- Familiarity with go-to-market strategy, sales enablement, and customer journey mapping
- Understanding of energy sector trends like digitalization and decarbonization
- Proven ability to manage multiple projects and meet deadlines
- Collaborative mindset with strong communication and interpersonal skills
- Experience working cross-functionally with technical, sales, and creative teams
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with a Science-related degree and relevant experience may also be considered.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Mid-Senior level Marketing role in Houston, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on advanced technology, digital, and Earth data solutions
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1931 (Originally founded as CGG, rebranded as Viridien in 2022)
Company Description:
- Viridien pushes the boundaries of science to discover new insights, innovations, and solutions
- Focuses on resolving complex natural resource, digital, energy transition, and infrastructure challenges
- Emphasizes ingenuity, drive, and deep curiosity in its approach to problem-solving
Company Specialties:
- Subsurface Imaging
- Geological Services
- Unconventional Resources
- Geology and Geophysics
- Satellite Imagery
- Geothermal
- Seismic
- Environmental
- Machine Learning
- Carbon Capture, Utilization & Storage
- Minerals & Mining
- Cloud and High-Performance Computing (HPC)
- Earth Science and Data Science
- Sensing and Monitoring
Company Website: viridiengroup.com
ASSUMPTION: Viridien's extensive experience and large size provide opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Manager of Business Marketing
Work Arrangement: Hybrid (On-site and remote work, with a flexible schedule)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects across various business lines
- Chance to develop expertise in the energy and geoscience sectors
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): Houston, Texas, United States
Geographic Context:
- Houston is a major hub for the energy industry, providing ample networking opportunities
- The city offers a diverse range of cultural, recreational, and culinary experiences
- Houston has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-depth behavioral interview
- Skills assessment or case study presentation
- Final interview with the hiring manager
Key Assessment Areas:
- Writing and communication skills
- Understanding of energy sector trends
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your writing and content creation work
- Research Viridien's company history, mission, and values to demonstrate your fit
ATS Keywords: Product Marketing, Energy, Geoscience, Go-To-Market, Content Development, Sales Enablement, Brand Alignment, Thought Leadership, Collaboration, Communication, Interpersonal Skills, Project Management, Storytelling, Energy Sector Trends, Customer Journey Mapping, Technical Accuracy
ASSUMPTION: The interview process will focus on assessing the candidate's writing and communication skills, as well as their understanding of the energy sector and Viridien's business.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Content management systems (e.g., WordPress, Drupal)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team.
👔 Cultural Fit Considerations
Company Values:
- Ingenuity: Pushing boundaries and challenging the status quo
- Drive: Demonstrating passion, commitment, and determination
- Curiosity: Embracing a growth mindset and continuous learning
Work Style:
- Collaborative: Working closely with internal teams to achieve common goals
- Adaptable: Embracing change and pivoting as needed
- Results-driven: Focusing on delivering high-quality outcomes
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong sense of curiosity and a desire to learn?
ASSUMPTION: Viridien values candidates who are passionate, adaptable, and committed to driving results through collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative and analytical tasks, requiring strong writing and project management skills
- Adapting to a large, established organization with a diverse range of teams and stakeholders
- Working in a hybrid environment, requiring strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a commitment to driving results through collaboration.
📈 Similar Roles Comparison
- Product Marketing Specialist vs. Marketing Manager: The former focuses more on product-specific messaging and content, while the latter oversees broader marketing strategies and campaigns
- Product Marketing Specialist vs. Content Marketing Specialist: The former focuses on product-specific messaging and content, while the latter creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience
- Product Marketing Specialist vs. Technical Writer: The former develops product-specific messaging and content, while the latter creates technical documentation, such as user manuals, API documentation, and software development kits (SDKs)
ASSUMPTION: The Product Marketing Specialist role requires a unique blend of creative, analytical, and project management skills, with a focus on driving product-specific messaging and content.
📝 Sample Projects
- Developing a go-to-market strategy for a new energy product, including positioning, messaging, and content
- Creating a series of blog posts and case studies highlighting the benefits of a geoscience solution
- Designing and implementing a customer journey mapping project to improve marketing effectiveness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Product Marketing Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Viridien support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does Viridien address them?
- How does Viridien measure the success of its go-to-market campaigns, and how can this role contribute to improving those metrics?
- What are the most important qualities and skills for someone to succeed in this role, according to the hiring manager?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your writing and content creation work
- Research Viridien's company history, mission, and values to demonstrate your fit
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
