Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: STCU

🔹 Location: Liberty Lake, Washington, United States

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and creating integrated marketing campaigns, promotions, and product launches
• Coordinating project planning and prioritizing key deliverables across functional teams
• Collaborating with departments such as BI Analytics and Market Research to identify trends and opportunities
• Maintaining communication and ensuring project alignment with organizational goals

ASSUMPTION: This position likely requires significant collaboration with cross-functional teams to align product marketing strategies with STCU's overall business goals, given its emphasis on integrated campaigns and partnership with various departments.

📋 Key Responsibilities

✅ Support line of business goals and organizational initiatives via marketing campaigns

✅ Lead brand marketing efforts on product-related cross-functional projects

✅ Identify trends and best practices for product differentiation

✅ Create marketing briefs and campaign lookbacks for leadership

✅ Manage campaign deliverables in Asana and ensure timely completion

✅ Assist in budget management and maximizing ROI

✅ Collaborate on messaging and product launch execution

✅ Provide product training and financial education with stakeholders

✅ Ensure compliance with brand guidelines and regulations

ASSUMPTION: The role involves frequent management of marketing campaigns and timely project delivery, demanding strong organizational and time management skills.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Communications, or Business Administration (or equivalent work experience)

Experience: Minimum three years, with at least one year in product marketing or project management

Required Skills:

• Proficiency in MS Office Programs (Outlook, Word, Excel, Teams)
• Strong organizational and time management skills
• Ability to adapt to changes and manage competing priorities

Preferred Skills:

• Experience in financial or product management
• Strong collaboration and communication skills

ASSUMPTION: The ideal candidate should be highly organized with excellent project management skills to handle multiple initiatives and maintain product marketing campaign quality.

💰 Compensation & Benefits

Salary Range: $33.08 - $46.31 per hour

Benefits:

• Paid time off and 11 paid holidays
• Medical, dental, vision, and life insurance
• Training and career development opportunities
• 401(k) matching and success sharing plans
• Tuition reimbursement

Working Hours: 40 hours per week

ASSUMPTION: Benefits reflect a strong commitment to employee development and wellness, indicating a supportive work environment for career growth.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 501-1,000 employees

Founded: 1934

Company Description:

• Renowned for being a top-performing credit union
• Focus on community service and member financial well-being
• Offers a positive and inclusive work culture

Company Specialties:

• Financial services
• Mobile banking
• Financial education

Company Website: http://www.stcu.org

ASSUMPTION: STCU values a work environment that is community-centered and promotes lifelong learning, aligning with its strong vision for employee and member satisfaction.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Likely reports to a Senior Marketing Manager or Director

Work Arrangement: Full-time, on-site at Liberty Lake, WA

Growth Opportunities:

• Opportunities for career advancement through training and development
• Potential to lead larger projects and collaborate with senior stakeholders
• Involvement in strategic marketing initiatives

ASSUMPTION: The role may offer substantial growth potential via leadership in marketing campaigns and strategic initiatives, as supported by STCU's emphasis on training and development.

🌍 Location & Work Environment

Office Type: Traditional office environment with on-site facilities

Office Location(s): Liberty Lake, WA and multiple locations in the Inland Northwest

Geographic Context:

• Located in a picturesque area with access to various outdoor activities
• Part of a strong community-oriented region
• Proximity to urban amenities with a balance of natural beauty

Work Schedule: Standard 9-5 office hours, potential for periodic travel

ASSUMPTION: The on-site work arrangement indicates a focus on collaboration and teamwork within a structured office setting, essential for certain marketing roles.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company website or job portals
• Screening interview with HR or recruiter
• Technical or role-specific interview with the hiring manager

Key Assessment Areas:

• Experience in managing integrated marketing campaigns
• Ability to collaborate effectively across departments
• Strong understanding of financial services marketing

Application Tips:

• Highlight experience in product or financial marketing
• Emphasize strong organizational and project management skills
• Showcase ability to analyze market trends and adapt strategies

ATS Keywords: Product Marketing, Project Management, Financial Services, Integrated Campaigns, Market Research

ASSUMPTION: The application process is likely competitive, requiring candidates to emphasize alignment with STCU's values and mission.

🛠️ Tools & Technologies

• MS Office Suite (Outlook, Word, Excel, Teams)
• Asana for project management
• Market research and analytics tools

ASSUMPTION: Familiarity with project management tools and data analytics platforms is beneficial for efficiency in campaign management.

👔 Cultural Fit Considerations

Company Values:

• Joyfulness
• Generosity
• Striving for excellence

Work Style:

• Collaborative and team-oriented
• Proactive engagement in community and member service
• Adaptable to changing priorities and environments

Self-Assessment Questions:

• Do you align with the company’s core values of joyfulness and generosity?
• How do you handle tight deadlines and shifting priorities?
• Can you effectively lead cross-functional team initiatives?

ASSUMPTION: Cultural fit is crucial at STCU, requiring candidates to resonate with their mission and exhibit a positive, service-oriented attitude.

⚠️ Potential Challenges

• Balancing multiple projects with tight deadlines
• Adapting to quickly shifting priorities in a fast-paced environment
• Ensuring strict compliance with brand and regulatory standards
• Coordinating across diverse teams and departments

ASSUMPTION: Effective time management and strong communication skills will be critical to overcoming challenges in this dynamically evolving role.

📈 Similar Roles Comparison

• Similar roles may include marketing coordinator or specialist positions in similar industries
• Roles typically require strong project management and cross-functional collaboration skills
• In contrast, similar roles in larger corporations might involve specialized marketing campaigns rather than integrated efforts

ASSUMPTION: While similar positions exist, the focus on STCU’s unique culture and values distinguishes this role within the financial services landscape.

📝 Sample Projects

• Designing a member-targeted promotional campaign for new financial products
• Developing a cross-channel marketing initiative to boost member engagement
• Collaborating with data analytics teams to identify member trends and preferences

ASSUMPTION: The ability to lead and innovate in project development will be decisive in illustrating competence and drive.

❓ Key Questions to Ask During Interview

• How does STCU envision the role evolving in the next few years?
• What are the main challenges the marketing team faces currently?
• Can you describe the typical cross-functional collaboration process?
• How does STCU measure success in marketing campaigns?
• What opportunities exist for professional growth within the company?

ASSUMPTION: Candidates should inquire about growth opportunities and company expectations to ensure alignment with career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Update your resume with relevant keywords such as "Product Marketing" and "Project Management"
• Prepare a cover letter that highlights your alignment with STCU’s values
• Tailor your application to emphasize relevant skills and experiences
• Be ready to discuss your previous experience in a financial sector setting

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.