Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Shift4

🔹 Location: Herzliya, Tel Aviv District, Israel

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: June 29, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting go-to-market planning for product and feature launches
• Crafting customer-facing materials and sales enablement assets
• Assisting with product messaging and positioning research
• Tracking product adoption metrics and feedback

ASSUMPTION: This role is ideal for someone early in their product marketing journey who's excited to learn and grow while working on meaningful launches and collaborating across teams.

📋 Key Responsibilities

✅ Support go-to-market planning for product and feature launches

✅ Write and update customer-facing materials like release notes, newsletters, and product content

✅ Help create and maintain sales enablement assets (battlecards, one-pagers, presentations, etc.)

✅ Assist with product messaging and positioning research

✅ Track product adoption metrics and feedback to help refine our messaging

ASSUMPTION: The role requires strong writing skills, curiosity about products, and the ability to communicate technical concepts simply.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-2 years of experience in marketing, writing, or another customer-facing or communications role

Required Skills:

• Excellent writing skills
• Ability to communicate complex ideas simply
• Curiosity about how products work and how people use them
• Experience working in Fintech, B2B products, or developer tools (a plus)

Preferred Skills:

• Familiarity with Shift4's products or the payments industry
• Experience with marketing automation tools

ASSUMPTION: While not explicitly stated, familiarity with the payments industry or Shift4's products could be beneficial but is not strictly required.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically $50,000 - $70,000 per year, depending on experience and qualifications. This estimate is based on industry standards for entry-level product marketing roles in Israel.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Shift4 operates in the Financial Services industry, specifically in secure payment processing and merchant services.

Company Size: Shift4 is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: Shift4 was founded in 1999 and has since grown to become a leading commerce-enabling technology company.

Company Description:

• Shift4 simplifies complex payments ecosystems across the world
• Powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry
• Leading commerce-enabling technology company

Company Specialties:

• Secure Payment Processing
• Merchant Services
• Integrations
• Payment Security and PCI Compliance

Company Website: shift4.com

ASSUMPTION: Shift4's focus on secure payment processing and merchant services makes it an attractive employer for those interested in the financial technology sector.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates seeking to start their career in product marketing.

Reporting Structure: The Product Marketing Specialist will likely report to the Senior Product Marketing Manager or the Head of Product Marketing.

Work Arrangement: This role is on-site, with the option for flexible hours and remote work.

Growth Opportunities:

• Gain experience in product marketing and go-to-market strategies
• Work closely with cross-functional teams to develop skills in various aspects of product development and launch
• Potential for career progression into more senior product marketing roles

ASSUMPTION: This role offers ample opportunities for learning and growth, particularly for candidates eager to build a career in product marketing.

🌍 Location & Work Environment

Office Type: Shift4's Herzliya office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 25 Maskit St. POB 12186, Herzliya, 4673325, Israel

Geographic Context:

• Herzliya is a city in the Tel Aviv District of Israel, located on the Mediterranean coast
• Known for its vibrant tech industry and beachside location
• Offers a mix of urban and coastal living, with easy access to Tel Aviv and other major cities

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the option for remote work.

ASSUMPTION: Herzliya's location and work environment provide an attractive setting for professionals seeking a balance between urban and coastal living.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Product Marketing or another senior leader

Key Assessment Areas:

• Writing and communication skills
• Understanding of product marketing principles
• Cultural fit and alignment with Shift4's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Provide examples of your writing and communication skills
• Demonstrate your understanding of product marketing and Shift4's products
• Prepare questions to ask the interviewers about the role and company

ATS Keywords: Product Marketing, Writing, Communication, Fintech, B2B Products, Developer Tools, Go-to-Market, Customer-Facing Materials, Sales Enablement

ASSUMPTION: The application process for this role is likely to be competitive, so applicants should focus on demonstrating their relevant skills and experiences.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: While not explicitly stated, familiarity with marketing automation and collaboration tools would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about understanding customer needs and translating them into product messaging?
• Do you have a growth mindset and a desire to learn and improve continuously?

ASSUMPTION: Shift4's company values and work style emphasize innovation, collaboration, and customer-centricity, making it an attractive employer for candidates who align with these principles.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with complex technical concepts and translating them into simple, customer-facing language
• Adapting to a fast-paced, dynamic work environment
• Navigating a large, growing organization with multiple teams and stakeholders

ASSUMPTION: While this role offers numerous opportunities for growth and learning, it also presents challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities.

📈 Similar Roles Comparison

• Compared to other entry-level product marketing roles, this position offers a unique opportunity to work in the Fintech industry and gain experience in secure payment processing
• Shift4's focus on innovation and customer-centricity sets it apart from other companies in the financial services sector
• This role provides a clear path for career progression into more senior product marketing positions within the company

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other entry-level product marketing positions when evaluating their career goals and interests.

📝 Sample Projects

• Developing customer-facing materials for a new product launch, including release notes, newsletters, and product content
• Creating sales enablement assets, such as battlecards, one-pagers, and presentations, to support the sales team
• Conducting market research and competitive analysis to inform product messaging and positioning

ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities the Product Marketing Specialist will be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical go-to-market process for a new product or feature at Shift4?
• How does the product marketing team collaborate with other departments, such as product management and sales?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Shift4 support the professional development and growth of its employees?
• What are the biggest challenges facing the product marketing team in the next 6-12 months, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company, as well as demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Provide examples of your writing and communication skills
• Prepare for your interviews by researching Shift4's products and the payments industry
• Follow up with the hiring manager or HR team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.