📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Transoft Solutions
🔹 Location: Vancouver, British Columbia (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing product marketing strategies and plans for transportation safety and operations product lines
- Creating compelling content and messaging tailored to target market personas
- Collaborating with cross-functional teams to drive product awareness, adoption, and loyalty
- Monitoring and reporting on product marketing metrics and activities
- Acting as a product champion and supporting sales enablement efforts
ASSUMPTION: This role requires a strong understanding of B2B marketing principles and the ability to work effectively in a matrix environment.
📋 Key Responsibilities
✅ Developing and implementing product marketing strategies and plans
✅ Creating and maintaining product messaging and content
✅ Collaborating with cross-functional teams to drive product success
✅ Monitoring and reporting on product marketing metrics and activities
✅ Conducting market research and gathering industry trends and insights
✅ Supporting tender documents, grant submissions, and proposals with marketing content
✅ Acting as a product champion and providing sales enablement support
ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients.
🎯 Required Qualifications
Education: Bachelor's or Diploma in Marketing, Business, Technical Writing, or equivalent
Experience: 3+ years of product marketing experience within a B2B environment
Required Skills:
- Excellent verbal and written communication skills
- Fluency in English (verbal and written communications)
- Ability to work in an international and matrix environment
- Experience with marketing automation and analysis software
- Experience with project management, productivity, or task management solutions
Preferred Skills:
- Experience with software, aviation, or technical product marketing
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the transportation or software industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 annually + bonus (The actual salary offered will be commensurate with education, experience, and internal equity)
Benefits:
- Healthcare
- Retirement Savings
- Rewards and Recognition
- Professional Growth and Development Opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Specialist role in Vancouver, BC.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on transportation planning and design
Company Size: 51-200 employees, offering a flexible working environment that embraces both in-person and remote work
Founded: 1991, with over 30 years of experience in the industry
Company Description:
- Transoft Solutions develops and supports innovative software to help professionals plan, design, and operate safe transportation systems
- The company's portfolio includes planning, simulation, modeling, design, and road safety analysis solutions used by thousands of organizations worldwide
- Transoft Solutions offers employee programs and benefits focused on healthcare, retirement savings, rewards and recognition, professional growth and development opportunities, and global community initiatives
Company Specialties:
- Civil engineering
- Transportation engineering
- Traffic engineering
- Aviation
- Software development
- Civil infrastructure
- Vehicle simulation
- Airspace modeling
- Road safety
Company Website: http://www.transoftsolutions.com
ASSUMPTION: Transoft Solutions' focus on transportation safety and operations makes this role particularly suitable for candidates interested in the transportation industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: Reports to the Manager, Product Marketing, and collaborates with Business Unit Lead, Product Management, Regional Marketing, and Sales teams
Work Arrangement: Hybrid, with a flexible working environment that embraces both in-person and remote work
Growth Opportunities:
- Expanding product marketing expertise within the transportation industry
- Developing skills in AI technologies and road safety analysis
- Potential career progression into management or senior product marketing roles
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on cutting-edge AI technologies in the road safety field.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible working environment that embraces both in-person and remote work
Office Location(s): 601 W Hastings St, Suite 1020, Vancouver, British Columbia V6B 1M8, CA
Geographic Context:
- Vancouver, British Columbia, is a multicultural city with a high quality of life, offering numerous recreational and cultural opportunities
- The city is known for its mild climate, stunning natural beauty, and vibrant neighborhoods
- Vancouver is a major transportation hub, with easy access to international airports and public transportation
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers candidates the opportunity to balance in-person collaboration with the convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Manager, Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and skills
- Communication and presentation abilities
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare examples of successful product marketing campaigns or initiatives you've led in the past
- Research Transoft Solutions and the transportation industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Product Marketing, B2B Marketing, Market Research, Content Creation, Copywriting, Data Analysis, Project Management, Communication Skills, Marketing Automation, Customer Insights, Social Media, Sales Enablement, Technical Writing, AI Technologies, Transportation Safety, Operational Professionals
ASSUMPTION: Transoft Solutions uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation and analysis software (e.g., HubSpot, Marketo, or similar)
- Project management, productivity, or task management solutions (e.g., Asana, Trello, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- AI technologies and road safety analysis tools (depending on specific projects)
ASSUMPTION: Familiarity with marketing automation tools and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Professionalism
- Creativity
- Drive
- Compassion
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a matrix environment
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working in an international and matrix organization?
- Do you have a strong drive to deliver high-quality work and achieve results?
ASSUMPTION: Transoft Solutions values candidates who are a strong cultural fit, with a collaborative work style and a drive to deliver high-quality results.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with multiple stakeholders
- Managing multiple projects and priorities simultaneously
- Occasional travel to attend industry events or meet with clients
- Keeping up with industry trends and emerging technologies in the transportation field
ASSUMPTION: This role may present challenges related to managing multiple priorities, working in a dynamic environment, and staying current with industry trends.
📈 Similar Roles Comparison
- Product Marketing Manager - Responsible for developing and implementing marketing strategies for a broader range of products or a larger organization
- Product Marketing Coordinator - Focuses on supporting the product marketing team with administrative tasks and content creation
- Product Marketing Specialist (Transoft Solutions) - Develops and implements product marketing strategies for transportation safety and operations product lines
ASSUMPTION: This role is similar to a Product Marketing Manager or Product Marketing Coordinator, but with a specific focus on transportation safety and operations product lines.
📝 Sample Projects
- Developing a go-to-market strategy for a new transportation safety product
- Creating targeted content and messaging for specific market segments
- Collaborating with cross-functional teams to launch a product marketing campaign
- Conducting market research to identify trends and opportunities in the transportation industry
ASSUMPTION: These sample projects are representative of the types of initiatives a Product Marketing Specialist at Transoft Solutions might work on.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall product marketing strategy for Transoft Solutions?
- What are the most challenging aspects of working in a matrix environment at Transoft Solutions?
- How does Transoft Solutions support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for success in this role?
ASSUMPTION: These interview questions are designed to help you better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare examples of successful product marketing campaigns or initiatives you've led in the past
- Research Transoft Solutions and the transportation industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
