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Product Marketing Specialist

Transoft Solutions
Full-time
On-site
Vancouver, British Columbia, Canada
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Specialist

πŸ”Ή Company: Transoft Solutions

πŸ”Ή Location: Vancouver, British Columbia (Hybrid)

πŸ”Ή Job Type: Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site with hybrid option

πŸš€ Job Overview

Key aspects of this role include:

  • Developing product marketing strategies and plans for transportation safety and operations product lines
  • Creating compelling content and messaging tailored to target market personas
  • Collaborating with cross-functional teams to drive product awareness, adoption, and loyalty
  • Monitoring and reporting on product marketing metrics and activities
  • Acting as a product champion and supporting sales enablement efforts

ASSUMPTION: This role requires a strong understanding of B2B marketing principles and the ability to work effectively in a matrix environment.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing product marketing strategies and plans

βœ… Creating and maintaining product messaging and content

βœ… Collaborating with cross-functional teams to drive product success

βœ… Monitoring and reporting on product marketing metrics and activities

βœ… Conducting market research and gathering industry trends and insights

βœ… Supporting tender documents, grant submissions, and proposals with marketing content

βœ… Acting as a product champion and providing sales enablement support

ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients.

🎯 Required Qualifications

Education: Bachelor's or Diploma in Marketing, Business, Technical Writing, or equivalent

Experience: 3+ years of product marketing experience within a B2B environment

Required Skills:

  • Excellent verbal and written communication skills
  • Fluency in English (verbal and written communications)
  • Ability to work in an international and matrix environment
  • Experience with marketing automation and analysis software
  • Experience with project management, productivity, or task management solutions

Preferred Skills:

  • Experience with software, aviation, or technical product marketing
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the transportation or software industries may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $75,000 annually + bonus (The actual salary offered will be commensurate with education, experience, and internal equity)

Benefits:

  • Healthcare
  • Retirement Savings
  • Rewards and Recognition
  • Professional Growth and Development Opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Specialist role in Vancouver, BC.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on transportation planning and design

Company Size: 51-200 employees, offering a flexible working environment that embraces both in-person and remote work

Founded: 1991, with over 30 years of experience in the industry

Company Description:

  • Transoft Solutions develops and supports innovative software to help professionals plan, design, and operate safe transportation systems
  • The company's portfolio includes planning, simulation, modeling, design, and road safety analysis solutions used by thousands of organizations worldwide
  • Transoft Solutions offers employee programs and benefits focused on healthcare, retirement savings, rewards and recognition, professional growth and development opportunities, and global community initiatives

Company Specialties:

  • Civil engineering
  • Transportation engineering
  • Traffic engineering
  • Aviation
  • Software development
  • Civil infrastructure
  • Vehicle simulation
  • Airspace modeling
  • Road safety

Company Website: http://www.transoftsolutions.com

ASSUMPTION: Transoft Solutions' focus on transportation safety and operations makes this role particularly suitable for candidates interested in the transportation industry.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: Reports to the Manager, Product Marketing, and collaborates with Business Unit Lead, Product Management, Regional Marketing, and Sales teams

Work Arrangement: Hybrid, with a flexible working environment that embraces both in-person and remote work

Growth Opportunities:

  • Expanding product marketing expertise within the transportation industry
  • Developing skills in AI technologies and road safety analysis
  • Potential career progression into management or senior product marketing roles

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on cutting-edge AI technologies in the road safety field.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible working environment that embraces both in-person and remote work

Office Location(s): 601 W Hastings St, Suite 1020, Vancouver, British Columbia V6B 1M8, CA

Geographic Context:

  • Vancouver, British Columbia, is a multicultural city with a high quality of life, offering numerous recreational and cultural opportunities
  • The city is known for its mild climate, stunning natural beauty, and vibrant neighborhoods
  • Vancouver is a major transportation hub, with easy access to international airports and public transportation

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement offers candidates the opportunity to balance in-person collaboration with the convenience of remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Manager, Product Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Product marketing experience and skills
  • Communication and presentation abilities
  • Cultural fit and alignment with company values
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant product marketing experience and skills
  • Prepare examples of successful product marketing campaigns or initiatives you've led in the past
  • Research Transoft Solutions and the transportation industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Product Marketing, B2B Marketing, Market Research, Content Creation, Copywriting, Data Analysis, Project Management, Communication Skills, Marketing Automation, Customer Insights, Social Media, Sales Enablement, Technical Writing, AI Technologies, Transportation Safety, Operational Professionals

ASSUMPTION: Transoft Solutions uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Marketing automation and analysis software (e.g., HubSpot, Marketo, or similar)
  • Project management, productivity, or task management solutions (e.g., Asana, Trello, or similar)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • AI technologies and road safety analysis tools (depending on specific projects)

ASSUMPTION: Familiarity with marketing automation tools and project management software is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect
  • Professionalism
  • Creativity
  • Drive
  • Compassion

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible in a matrix environment
  • Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented work environment?
  • Are you comfortable working in an international and matrix organization?
  • Do you have a strong drive to deliver high-quality work and achieve results?

ASSUMPTION: Transoft Solutions values candidates who are a strong cultural fit, with a collaborative work style and a drive to deliver high-quality results.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with multiple stakeholders
  • Managing multiple projects and priorities simultaneously
  • Occasional travel to attend industry events or meet with clients
  • Keeping up with industry trends and emerging technologies in the transportation field

ASSUMPTION: This role may present challenges related to managing multiple priorities, working in a dynamic environment, and staying current with industry trends.

πŸ“ˆ Similar Roles Comparison

  • Product Marketing Manager - Responsible for developing and implementing marketing strategies for a broader range of products or a larger organization
  • Product Marketing Coordinator - Focuses on supporting the product marketing team with administrative tasks and content creation
  • Product Marketing Specialist (Transoft Solutions) - Develops and implements product marketing strategies for transportation safety and operations product lines

ASSUMPTION: This role is similar to a Product Marketing Manager or Product Marketing Coordinator, but with a specific focus on transportation safety and operations product lines.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new transportation safety product
  • Creating targeted content and messaging for specific market segments
  • Collaborating with cross-functional teams to launch a product marketing campaign
  • Conducting market research to identify trends and opportunities in the transportation industry

ASSUMPTION: These sample projects are representative of the types of initiatives a Product Marketing Specialist at Transoft Solutions might work on.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall product marketing strategy for Transoft Solutions?
  • What are the most challenging aspects of working in a matrix environment at Transoft Solutions?
  • How does Transoft Solutions support the professional growth and development of its employees?
  • What are the key performance indicators (KPIs) for success in this role?

ASSUMPTION: These interview questions are designed to help you better understand the role, the company culture, and the expectations for success in this position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant product marketing experience and skills
  • Prepare examples of successful product marketing campaigns or initiatives you've led in the past
  • Research Transoft Solutions and the transportation industry to demonstrate your enthusiasm and understanding of the role
  • Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.