📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Razer Inc.
🔹 Location: Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving product growth and market leadership for gaming products
- Managing product roadmaps, lifecycle, pricing, and launch processes
- Developing and implementing marketing plans to achieve company and brand objectives
- Conducting competitive benchmarking and product comparison
- Collaborating with cross-functional teams to ensure market relevance and sales growth
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and adaptability to thrive in Razer's fast-paced, dynamic business environment.
📋 Key Responsibilities
✅ Manage product roadmaps, lifecycle, pricing, and launch processes to drive product growth in gaming
✅ Develop and implement marketing plans to achieve company and brand objectives
✅ Conduct competitive benchmarking and product comparison to inform marketing strategies
✅ Work with product developers to ensure products are relevant to the market and feature-sets are comparable to competitors
✅ Coordinate cross-group initiatives with internal stakeholders such as Sales and Channel Marketing teams
✅ Responsible for developing and implementing activities such as promotions and go-to-market for product launches
✅ Be responsible for managing the marketing budget and approval processes
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive product success in the competitive gaming market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimally 3-5 years of product marketing experience with consumer/lifestyle products
Required Skills:
- Proven product marketing background with excellent creative marketing skills
- Strong analytical and adaptability skills
- Excellent interpersonal, communication, and time management skills
- Ability to work independently and in a team, with a high level of adaptability
- Strong people skills, able to work with regional Sales and Marketing Teams to drive increased sales to the market
Preferred Skills:
- Experience in the gaming industry or related fields
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the gaming industry or related fields may have a competitive advantage in understanding Razer's products and market.
💰 Compensation & Benefits
Salary Range: SGD 6,000 - 9,000 per month (Estimated, based on industry standards for mid-senior level marketing roles in Singapore)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee discounts on Razer products
- Opportunities for professional development and growth
Working Hours: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer electronics and gaming
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 2005
Company Description:
- Razer is a global lifestyle brand for gamers, focused on designing and building high-performance gaming hardware, software, and services
- Razer's products include gaming peripherals, laptops, software ecosystems, and digital payment networks
- With a strong global presence and a passionate fan base, Razer is committed to creating innovative products that enhance the gaming experience
Company Specialties:
- Gaming peripherals
- Gaming systems
- Software ecosystems
- Internet of things
- Consumer electronics
- Home entertainment
- Virtual reality
Company Website: www.razer.com
ASSUMPTION: Razer's focus on the gaming industry and commitment to innovation make it an attractive employer for gaming enthusiasts and marketing professionals alike.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Product Marketing
Work Arrangement: On-site, with flexible hours and a results-driven work environment
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse projects and gain experience in various aspects of product marketing
- Chance to work in a dynamic, global environment and gain exposure to international markets
ASSUMPTION: Razer's fast-paced environment and global presence offer ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Singapore (One-north Crescent)
Geographic Context:
- Singapore is a multicultural city-state and island country known for its business-friendly environment and high quality of life
- The One-north district is a vibrant business park with a mix of multinational corporations and startups
- Razer's office is located in close proximity to public transportation, shopping, and dining options
Work Schedule: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: Razer's Singapore office offers a modern, collaborative work environment that fosters innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Product marketing experience and achievements
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with Razer's values
Application Tips:
- Highlight your relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for gaming and understanding of Razer's products
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Product marketing, go-to-market planning, creative marketing, analytical skills, interpersonal skills, communication skills, time management, teamwork, adaptability, sales coordination, budget management, competitive benchmarking, product lifecycle management, promotions
ASSUMPTION: Razer's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company's dynamic environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Razer uses a mix of industry-standard and specialized tools to support its marketing efforts and drive product success.
👔 Cultural Fit Considerations
Company Values:
- Gamers at heart
- Innovation and creativity
- Performance-driven
- Global focus
- Integrity and accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
- Passionate about gaming and technology
Self-Assessment Questions:
- Do you have a passion for gaming and a deep understanding of the gaming community?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Razer's company culture is centered around its passion for gaming, innovation, and high performance, making it an attractive employer for gaming enthusiasts and marketing professionals alike.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Adapting to changes in the gaming market and consumer behavior
- Collaborating with cross-functional teams across different time zones
ASSUMPTION: Razer's fast-paced environment and global presence can present unique challenges, but also offer opportunities for professional growth and development.
📈 Similar Roles Comparison
- Unlike traditional consumer electronics companies, Razer is focused exclusively on the gaming market, offering unique opportunities for product marketing professionals
- Razer's global presence and commitment to innovation set it apart from competitors in the gaming industry
- Career progression opportunities at Razer may differ from those at larger, more established consumer electronics companies
ASSUMPTION: Razer's focus on the gaming industry and commitment to innovation make it an attractive employer for product marketing professionals seeking a unique and challenging role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new gaming peripheral
- Conducting competitive benchmarking and product comparison to inform marketing strategies for Razer's gaming laptops
- Managing the product lifecycle and launch process for a new gaming software ecosystem feature
ASSUMPTION: Razer's product marketing roles involve a mix of strategic planning, tactical execution, and cross-functional collaboration to drive product success in the competitive gaming market.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing department?
- How does Razer approach competitive benchmarking and product comparison in the gaming market?
- What are the most significant challenges facing the gaming industry, and how does Razer plan to address them?
- How does Razer support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Razer's unique work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant product marketing experience and achievements
- Write a cover letter that demonstrates your passion for gaming and understanding of Razer's products
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
