Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Beckman Coulter Diagnostics (Danaher)

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid work arrangement

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing business strategies for Hematology, Urinalysis, and Microbiology solutions
• Delivering marketing plans and messaging plans to support business growth in Vietnam, Thailand, and Myanmar
• Analyzing market intelligence and providing market feedback to the APAC marketing team
• Providing technical product training, marketing support, and pre- & post-sales support to channel partners
• Supporting activities to ensure sales objectives are met and implementing a business plan to achieve annual business and financial goals

ASSUMPTION: This role requires a strong understanding of the IVD/LS markets and the ability to work effectively with cross-functional teams and external partners.

📋 Key Responsibilities

✅ Develop and implement business strategies for Hema, UA, and Micro solutions to support business growth in SEA North

✅ Deliver marketing plan and messaging plan yearly with prioritized features and corresponding justification

✅ Screen, collate, and analyze market intelligence in competitive spaces to formulate sales and marketing strategies

✅ Provide technical product training, marketing support, and pre- & post-sales support to channel partners

✅ Support activities to ensure sales objectives are met and implement a business plan to achieve annual business and financial goals

✅ Perform co-visit with channel partners and BEC Associates at key accounts for new product implementation and prioritize marketing activities

ASSUMPTION: This role involves a mix of strategic planning, market analysis, and hands-on support to channel partners and customers.

🎯 Required Qualifications

Education: Degree or equivalent in Biotechnology, Biology, or a related science field

Experience: Minimum 3 years of technical and marketing experience in IVD/LS markets; technical support experience in Hematology and Urinalysis

Required Skills:

• Strong strategic thinking and ability to engage and influence cross-functional peers, customers, and dealers
• Proficient in English with strong language proficiency
• Well-versed with market dynamics in Vietnam and established track record of initializing and implementing successful marketing strategies

Preferred Skills:

• Previous experience working with channel partners

ASSUMPTION: Candidates with relevant industry experience and a strong understanding of the local market will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Product Marketing Specialist role in Vietnam with 2-5 years of experience is VND 1,200,000,000 - VND 1,800,000,000 per year (USD $50,000 - $75,000). Salary may vary based on experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement and professional development opportunities

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: Salary range is based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beckman Coulter Diagnostics operates in the Medical Equipment Manufacturing industry, focusing on advanced diagnostics and laboratory systems.

Company Size: Beckman Coulter Diagnostics is part of Danaher, a global science and technology leader with over 10,000 employees worldwide. This means applicants can expect a large, established organization with extensive resources.

Founded: Beckman Coulter was founded in 1935 and has since grown into a global leader in advanced diagnostics, with a strong presence in over 120 countries.

Company Description:

• Beckman Coulter Diagnostics is a global leader in advanced diagnostics, dedicated to improving patient health by applying the power of science, technology, and creativity to relentlessly reimagine healthcare, one diagnosis at a time.
• The company offers a wide range of diagnostic solutions, including laboratory systems, chemistry, immunochemistry, hematology, microbiology, urinalysis, and clinical informatics, used in hospitals, reference laboratories, and physician office settings around the globe.
• Beckman Coulter Diagnostics is committed to delivering smarter, faster diagnostic solutions that move the needle forward from what’s now to what’s next.

Company Specialties:

• Laboratory Systems
• CE
• Lab Automation
• Immunoassay
• Hematology
• Information Systems
• Integrated Systems
• Diagnostics
• Chemistry
• Microbiology
• Clinical Informatics
• Lab 2.0
• Urinalysis
• Automation
• Clinical Chemistry
• In-vitro Diagnostics
• Sepsis Diagnosis and Management
• Medical Devices
• Analyzers
• and Core Laboratory

Company Website: www.beckmancoulter.com

ASSUMPTION: Beckman Coulter Diagnostics is a well-established company with a strong global presence and a commitment to innovation and quality in the medical diagnostics industry.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in product marketing or a related field, seeking to advance their career in the medical diagnostics industry.

Reporting Structure: The Product Marketing Specialist reports to the Marketing Manager, SEA North, and works closely with cross-functional teams, channel partners, and customers.

Work Arrangement: This role is a hybrid position, with a mix of on-site work at the Ho Chi Minh City office and remote work.

Growth Opportunities:

• Progression to a senior product marketing role within Beckman Coulter Diagnostics or Danaher's other diagnostic companies
• Expanding responsibilities and taking on additional product lines or markets
• Developing expertise in specific areas, such as market analysis, strategic planning, or customer engagement

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Beckman Coulter Diagnostics' Ho Chi Minh City office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 250 S Kraemer Blvd, Brea, California 92821, US (Global Headquarters); Ho Chi Minh City, Vietnam (Local Office)

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant culture, rich history, and a growing economy
• The city offers a mix of traditional Vietnamese and modern influences, with a wide range of dining, entertainment, and cultural attractions
• Ho Chi Minh City is well-connected by international and domestic flights, making it an ideal base for regional travel

Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the option to work remotely part of the time.

ASSUMPTION: The work environment at Beckman Coulter Diagnostics' Ho Chi Minh City office is collaborative, dynamic, and supportive of employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or panel
• Background check and offer extension

Key Assessment Areas:

• Market analysis and strategic thinking
• Communication and presentation skills
• Technical knowledge of Hematology, Urinalysis, and Microbiology
• Customer engagement and channel partner management

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the local market and Beckman Coulter Diagnostics' products and services
• Prepare examples of your market analysis, strategic planning, and customer engagement work

ATS Keywords: Product Marketing, Market Analysis, Technical Support, Hematology, Urinalysis, Microbiology, Sales Support, Training, Channel Partner Management, Strategic Thinking, Customer Engagement

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Market research and analysis tools (e.g., Mintel, Euromonitor)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned or adapted to quickly.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Sustainability

Work Style:

• Results-driven and focused on achieving business objectives
• Collaborative and supportive of cross-functional teams and external partners
• Adaptable and responsive to changing market dynamics

Self-Assessment Questions:

• Do you have a proven track record of initializing and implementing successful marketing strategies in the local market?
• Are you comfortable working with channel partners and engaging with customers to understand their needs and preferences?
• Do you thrive in a dynamic, fast-paced work environment and enjoy the challenge of driving business growth in a competitive market?

ASSUMPTION: Beckman Coulter Diagnostics values employees who are results-driven, collaborative, and adaptable, with a strong commitment to quality and innovation.

⚠️ Potential Challenges

• Managing multiple product lines and markets simultaneously
• Keeping up with rapid technological advancements and market changes
• Balancing strategic planning and execution with hands-on support to channel partners and customers
• Working effectively with cross-functional teams and external partners in a matrix organization

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position has a stronger focus on market analysis and strategic planning, as well as hands-on support to channel partners and customers
• In the medical diagnostics industry, this role is similar to Product Marketing Manager or Senior Product Marketing Specialist positions, with a focus on Hematology, Urinalysis, and Microbiology solutions
• Career progression in this role could lead to senior product marketing positions within Beckman Coulter Diagnostics or Danaher's other diagnostic companies

ASSUMPTION: This role offers a unique blend of strategic planning, market analysis, and hands-on support, making it an attractive opportunity for candidates with relevant experience and skills.

📝 Sample Projects

• Developing a comprehensive market analysis and competitive landscape assessment for Hematology, Urinalysis, and Microbiology solutions in Vietnam, Thailand, and Myanmar
• Creating a prioritized feature and messaging plan for Hema, UA, and Micro solutions, with corresponding justification and alignment with business objectives
• Designing and executing a successful product launch campaign for a new Hematology or Microbiology analyzer, in collaboration with channel partners and customers

ASSUMPTION: These sample projects illustrate the strategic, market-focused, and hands-on nature of the Product Marketing Specialist role at Beckman Coulter Diagnostics.

❓ Key Questions to Ask During Interview

• Can you describe the current market dynamics for Hematology, Urinalysis, and Microbiology solutions in Vietnam, Thailand, and Myanmar, and how this role will address those dynamics?
• How does Beckman Coulter Diagnostics support the growth and development of its product marketing professionals, and what opportunities exist for career progression within the organization?
• Can you provide an example of a successful product launch campaign for a Hematology or Microbiology analyzer, and how the Product Marketing Specialist contributed to that success?
• How does Beckman Coulter Diagnostics collaborate with channel partners and customers to ensure the success of its products and services, and what role will the Product Marketing Specialist play in those relationships?
• What is the work-life balance like for a Product Marketing Specialist at Beckman Coulter Diagnostics, and how does the company support employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your market analysis, strategic planning, and customer engagement work
• Prepare examples of your market analysis, strategic planning, and customer engagement work to discuss during the interview process
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the status of your application
• If invited to interview, be prepared to discuss your market analysis, strategic planning, and customer engagement work in detail, and to provide specific examples of how you have driven business growth and achieved sales objectives in previous roles

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.