Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Ride Aventon

🔹 Location: Brea, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing product-focused content and ensuring messaging accuracy across various channels
• Collaborating with multiple teams to support product launches and create engaging educational materials
• Working closely with Product Marketing, Product, Brand, B2B, CX, and Creative teams
• Supporting the Product Specialist when needed by providing technical, QC, or warranty-related information

ASSUMPTION: This role requires a strong mix of storytelling, technical understanding, and customer empathy. It's ideal for someone who thrives in a collaborative, cross-functional environment and can adapt to shifting priorities.

📋 Key Responsibilities

✅ Collaborate with the Product Marketing Manager and Product team to understand product features, specifications, and positioning

✅ Assist in generating feature-focused content ideas and participate in planning sessions to present key features in engaging, new-use-case formats

✅ Stay current on industry trends, market opportunities, and customer preferences through competitive analysis and participation in relevant industry events

✅ Work with Product Marketing to translate product positioning and features into effective copy for websites, video scripts, and creative assets

✅ Write and structure scripts for product feature videos, product overviews, and tech explainers

✅ Partner with the Product Marketing Manager, Content Manager, and advertising agency to refine and review product-focused ad copy for accuracy and consistency across platforms

✅ Support product packaging by outlining copy that is aligned with brand tone and product positioning

✅ Ensure all written content accurately reflects product specs, features, and positioning while maintaining a consistent brand voice

✅ Support and participate in the creation of educational and sales enablement video content by contributing subject-matter expertise and participating in script development

✅ Collaborate closely with the creative team to ensure all content is visually and tonally consistent with brand and product messaging

✅ Attend photo and video shoots to help capture key product features and ensure messaging alignment

✅ Partner with product, brand, creative, and marketing teams to support product launches and go-to-market initiatives outlined by the Product Marketing Manager

✅ Use customer insights and feedback gathered by the Product Marketing team to inform educational and conversion-oriented content

✅ Support ongoing sales and dealer enablement content initiatives with timely and accurate content development

✅ Attend cross-functional meetings and production events as necessary

ASSUMPTION: This role involves a mix of strategic planning, creative writing, and cross-functional collaboration. It requires strong communication skills and the ability to balance multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 2-5 years of experience in product marketing, content development, or a related role

Required Skills:

• Excellent written and verbal communication skills
• Strong storytelling abilities
• Technical understanding of products
• Customer empathy
• Data-driven decision making
• Adaptability and resilience
• Engagement with the company's mission

Preferred Skills:

• Experience with video production
• Knowledge of the cycling industry
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a proven track record in product marketing or a related field, with a strong portfolio of engaging, on-brand content.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on industry standards for a Marketing Specialist in California)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Aventon products
• Opportunities for professional development and growth

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range is based on industry standards for a Marketing Specialist in California, with consideration for the company's size and the role's responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing, specifically focused on high-performance bicycles, ebikes, and related components

Company Size: 51-200 employees (small to mid-sized company, offering a more intimate work environment and opportunities for growth)

Founded: 2012, with a heritage in performance cycling and a recent focus on ebikes

Company Description:

• Rooted in performance cycling, Aventon's heritage of innovation led to a focus on ebikes in 2021
• Dedicated to enabling customers to live life to the fullest by providing enjoyable e-mobility options
• Committed to courageous evolution and continuous improvement

Company Specialties:

• High-Performance Bicycles
• Bicycle Components
• Engineering & Design
• ebikes and Electric Bikes

Company Website: Aventon.com

ASSUMPTION: Aventon is a dynamic, innovative company focused on providing enjoyable e-mobility solutions. They value employees who are engaged, resilient, and committed to their mission.

📊 Role Analysis

Career Level: Mid-level Marketing role, with opportunities for growth and advancement within the marketing department or the company as a whole

Reporting Structure: The Product Marketing Specialist will report directly to the Product Marketing Manager and work closely with various teams, including Product, Brand, B2B, CX, and Creative

Work Arrangement: On-site, with flexibility for remote work as needed for specific projects or events

Growth Opportunities:

• Advancement within the marketing department, such as a Senior Marketing Specialist or Marketing Manager role
• Expansion into related roles within the company, such as Brand Management or Product Management
• Opportunities to work on diverse projects and gain experience in various aspects of product marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Aventon's headquarters is a modern, collaborative workspace designed to foster creativity and innovation

Office Location(s): 3040 Saturn St, 202, Brea, California 92821, US

Geographic Context:

• Brea is a suburban city located in northern Orange County, California
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, shopping, and dining options
• Brea is approximately 30 miles southeast of downtown Los Angeles and 90 miles north of San Diego

Work Schedule: Full-time, Monday - Friday, with flexibility for project needs and occasional weekend or evening work for events or launches

ASSUMPTION: Aventon's work environment is dynamic and collaborative, with a strong focus on teamwork and cross-functional communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the Product Marketing Manager and a team member from the Product or Creative team
• Second-round interview with the Director of Marketing or another senior leader within the marketing department
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Communication skills and ability to articulate product features and benefits
• Storytelling abilities and creativity in content development
• Technical understanding of products and ability to learn quickly
• Adaptability and resilience in a fast-paced, collaborative environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your work, such as content samples or links to your portfolio
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and engagement with the company's mission
• Research Aventon's products, company history, and values to demonstrate your interest and understanding of the brand

ATS Keywords: Product Marketing, Content Development, Copywriting, Cross-Functional Collaboration, Data Analysis, Customer Insights, Video Production, Brand Messaging, Technical Understanding, Storytelling, Sales Enablement, Market Research, Engagement Metrics, Problem Solving, Adaptability, Communication

ASSUMPTION: Aventon's interview process is designed to assess your communication skills, creativity, and cultural fit within the company. They value candidates who are engaged, resilient, and committed to their mission.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Video production software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and teams the Product Marketing Specialist works with.

👔 Cultural Fit Considerations

Company Values:

• Courage: Aventon values employees who are bold, innovative, and committed to continuous improvement
• Engagement: Aventon seeks employees who are passionate about their work, the company's mission, and the products they create
• Resilience: Aventon appreciates employees who are adaptable, resourceful, and able to thrive in a fast-paced, dynamic environment

Work Style:

• Collaborative: Aventon values teamwork and cross-functional communication
• Adaptable: Aventon expects employees to be flexible and able to pivot as needed to meet the company's evolving needs
• Data-driven: Aventon uses data to inform decision-making and guide product development and marketing strategies

Self-Assessment Questions:

• Do you have a proven track record of developing engaging, on-brand content for products in a fast-paced environment?
• Are you comfortable working with cross-functional teams and adapting to shifting priorities?
• Do you share Aventon's commitment to courageous evolution and providing enjoyable e-mobility solutions?

ASSUMPTION: Aventon values employees who are engaged, resilient, and committed to their mission. They seek candidates who align with their company values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines
• Balancing multiple projects and content development tasks simultaneously
• Adapting to changes in product positioning, features, or launch timelines
• Collaborating effectively with cross-functional teams, including Product, Brand, B2B, CX, and Creative

ASSUMPTION: These challenges are inherent in a role that requires strong communication, adaptability, and resilience. Successful candidates will be able to thrive in this environment and contribute to Aventon's continued growth and success.

📈 Similar Roles Comparison

• Product Marketing Specialist vs. Marketing Specialist: The former focuses more on product-specific content development and cross-functional collaboration, while the latter may have a broader scope of marketing responsibilities
• Industry-specific context: Aventon's focus on ebikes and high-performance bicycles sets this role apart from similar positions in other industries
• Career path comparison: This role offers opportunities for growth within the marketing department or the company as a whole, with potential paths to Senior Marketing Specialist, Marketing Manager, or related roles

ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic, innovative company focused on providing enjoyable e-mobility solutions.

📝 Sample Projects

• Developing a comprehensive content strategy for a new ebike launch, including website copy, video scripts, and advertising materials
• Creating engaging, educational content for Aventon's website and social media channels, such as blog posts, infographics, or animated videos
• Supporting the Product Specialist in creating technical, QC, or warranty-related content for dealers, shops, or DTC customers

ASSUMPTION: These sample projects illustrate the diverse range of content development tasks the Product Marketing Specialist may be responsible for, from strategic planning to creative writing and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Aventon's ebike product line?
• What are the most significant challenges facing the Product Marketing team currently, and how can this role help address them?
• How does Aventon support the professional development and growth of its employees, particularly within the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Aventon foster a culture of collaboration and cross-functional communication within its teams?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company's priorities, as well as assess the cultural fit and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and engagement with the company's mission
• Research Aventon's products, company history, and values to demonstrate your interest and understanding of the brand
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.