📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: General Dynamics Mission Systems, Inc
🔹 Location: Dedham, MA
🔹 Job Type: Hybrid (up to 30% travel)
🔹 Category: Defense and Space Manufacturing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and coordinating marketing communication programs to promote GDMS' products and services
- Collaborating with cross-functional teams to gather feedback and inform product development and marketing strategies
- Managing marketing databases and ensuring accurate information on market analysis, competitive activity, and customer needs
- Supporting periodic reviews with sales and marketing leadership to present go-to-market materials, content, messaging, strategies, and results
ASSUMPTION: This role requires a strong understanding of GDMS' products, customers, and market dynamics to effectively develop and execute marketing strategies.
📋 Key Responsibilities
✅ Managing and performing the following tasks within assigned markets and product areas:
- Creating and implementing marketing campaigns and product launches
- Conducting market research and competitive analysis to support product positioning
- Developing and updating marketing collateral, including brochures, presentations, and sales tools
- Facilitating cross-functional activities and serving the product marketing team
- Monitoring and reporting on the effectiveness of marketing campaigns
- Assisting in organizing and managing customer and partner events, webinars, and trade shows
- Gathering feedback from customers and partners to inform product development and marketing strategies
- Collaborating with the sales team to gather feedback and insights on marketing materials
- Managing marketing databases and ensuring accurate and up-to-date information
- Delivering consistent, professional product marketing and sales materials
- Creating information using appropriate distribution channels to drive business strategy for GDMS' capabilities and products
- Supporting tradeshows, targeted direct selling events, and technical symposia
- Performing analytical and research activities in support of business development, acquisition, strategic planning, proposal development, and marketing service functions
- Ensuring all advertising is consistent with company branding guidance and upholds the company's reputation
- Providing administrative support to the product marketing team as needed
ASSUMPTION: This role requires strong analytical, communication, and collaboration skills to effectively manage marketing campaigns and coordinate with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent is required
Experience: A minimum of 5 years of relevant experience in the Cyber, Defense, and/or Aerospace products industry, or a Master's degree with a minimum of 3 years of relevant experience
Required Skills:
- Knowledge of development and coordination of marketing communication programs
- Considerable knowledge of marketing communications, public relations, program and product marketing, trade shows, business development, and technical/business issues
- Proficient knowledge of marketing concepts, practices, and tools (such as CRM software, marketing automation tools, and analytic platforms)
- Ability to enthusiastically evangelize GDMS Space, Cyber, and Intelligence Systems (SC&I) products and develop messaging to target markets and customers
- Knowledge of SC&I SNVP & PSP products and technologies including current and potential applications
- Considerable understanding of the needs, strategies, and motivations of SC&I customers
- Proficient written, verbal, and presentation communication skills
- Ability to demonstrate understanding of specific areas within assigned market, to include budgets, customer priorities, mission gaps, and market dynamics
- Ability and willingness to travel up to 30%
- Capable of hands-on problem-solving, with ability to engage and communicate with cross-functional teams
- Demonstrates strong interpersonal, communication, and collaboration skills
- Able to thrive in a highly interactive team environment
- Familiarity with government contracting practices and regulations regarding acquisition
- Can develop and propose solutions to a variety of marketing challenges of moderate scope and complexity, requiring data and situational analysis
Preferred Skills:
- Experience with government contracting and acquisition processes
- Fluency in additional languages (e.g., Spanish, French, German)
ASSUMPTION: Given the nature of GDMS' work, candidates must be able to obtain a Department of Defense Secret security clearance and be U.S. citizens.
💰 Compensation & Benefits
Salary Range: USD $108,374.00 - USD $117,264.00 /Yr.
Benefits:
- Highly competitive benefits package
- Flexible work environment
- Recognition and rewards for contributions
- Diverse and exciting employee experience
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for similar roles. Actual pay may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Defense and Space Manufacturing, focusing on mission-critical solutions for defense, intelligence, and cybersecurity
Company Size: 10,001+ employees, providing ample opportunities for collaboration and growth
Founded: 1952, with a rich history of innovation and expertise in defense and aerospace technologies
Company Description:
- Develops mission-critical C4ISR solutions across land, sea, air, space, and cyber domains
- Supports defense, intelligence, and commercial customers worldwide
- Offers a wide range of products and services, including communications, RF networking, C4ISR, cybersecurity, maritime and underwater systems, and more
Company Specialties:
- Communications / RF Networking
- C4ISR
- Cyber Security and Network Defense
- Maritime & Underwater Systems
- Platform Integration
- Training
- Modeling and Simulation
- Intel
- Intelligence
- Surveillance & Reconnaissance (ISR)
- Autonomous Underwater Vehicles (AUV)
- Platform Integration
- Space Electronics
- Space Payloads
- Strategic Weapon Systems
- Avionic Systems
Company Website: gdmissionsystems.com
ASSUMPTION: GDMS is a large, established company with a strong focus on innovation and customer satisfaction. They offer a wide range of products and services, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and across GDMS
Reporting Structure: This role reports directly to the Product Marketing Manager and collaborates with cross-functional teams, including sales, engineering, and product development
Work Arrangement: Hybrid, with up to 30% travel required to attend marketing events, corporate activities, and customer meetings
Growth Opportunities:
- Advancement within the marketing department, such as promotions to Senior Product Marketing Specialist or Manager roles
- Expansion into other areas of the business, such as sales, product management, or business development
- Opportunities to work on diverse projects and products, gaining exposure to various aspects of GDMS' operations
ASSUMPTION: GDMS offers a dynamic work environment with ample opportunities for professional growth and development. The company values employee contributions and recognizes achievements, fostering a culture of continuous improvement.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 150 Rustcraft Road, Dedham, MA 02026
Geographic Context:
- Dedham, MA is located in the Greater Boston area, offering easy access to cultural attractions, entertainment, and outdoor recreation
- The office is conveniently located near public transportation, making it accessible for commuters
- The region experiences all four seasons, with mild winters and warm summers
Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work options
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Product Marketing Manager
- Background check and security clearance process
Key Assessment Areas:
- Marketing expertise and industry knowledge
- Communication and presentation skills
- Collaboration and teamwork abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with GDMS' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of GDMS' products and market dynamics in your application materials
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Be ready to discuss your approach to market research, competitive analysis, and product positioning
ATS Keywords: Product Marketing, Marketing Communications, Public Relations, Market Research, Competitive Analysis, Marketing Campaigns, Customer Engagement, Cross-Functional Teams, GDMS, Space, Cyber, Intelligence Systems, SNVP, PSP, C4ISR
ASSUMPTION: GDMS' hiring process is designed to assess candidates' marketing expertise, communication skills, and cultural fit. Successful applicants will demonstrate a strong understanding of GDMS' products, customers, and market dynamics.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytic platforms (e.g., Google Analytics, Adobe Analytics)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: GDMS provides its employees with access to industry-standard marketing tools and technologies to support their work and drive business success.
👔 Cultural Fit Considerations
Company Values:
- Innovation: GDMS encourages creativity and continuous improvement
- Customer Focus: GDMS prioritizes understanding and meeting customer needs
- Integrity: GDMS upholds ethical standards and conducts business with honesty and transparency
- Teamwork: GDMS fosters a collaborative environment where employees support and learn from one another
- Accountability: GDMS holds employees responsible for their actions and decisions
Work Style:
- Dynamic and fast-paced, with a focus on delivering results and driving business growth
- Collaborative, with a strong emphasis on cross-functional teamwork and communication
- Adaptable, with a willingness to take on new challenges and learn from experiences
- Customer-focused, with a deep understanding of customer needs and market dynamics
Self-Assessment Questions:
- How do your personal values align with GDMS' company values?
- How do you approach working in a highly interactive team environment, and how do you balance multiple priorities and deadlines?
- How do you stay up-to-date with industry trends and market dynamics, and how do you apply this knowledge to your work?
ASSUMPTION: GDMS values employees who are passionate about their work, committed to continuous learning, and dedicated to driving business success through innovative marketing strategies.
⚠️ Potential Challenges
- Balancing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Managing marketing campaigns and events across various time zones and geographic locations
- Navigating government contracting practices and regulations regarding acquisition
- Adapting to changes in market dynamics and customer needs
- Ensuring consistent branding and messaging across various marketing channels and platforms
ASSUMPTION: GDMS offers a dynamic and challenging work environment, with ample opportunities for professional growth and development. Successful applicants will be adaptable, resilient, and committed to continuous learning.
📈 Similar Roles Comparison
- Product Marketing Specialist at GDMS vs. Product Marketing Manager at a smaller defense contractor: GDMS offers more opportunities for collaboration and growth, while the smaller contractor may provide more autonomy and direct impact on business strategy
- Product Marketing Specialist at GDMS vs. Marketing Communications Specialist at a commercial tech company: GDMS focuses on defense and intelligence customers, while the tech company may have a broader customer base and more consumer-facing marketing efforts
- Career path comparison: GDMS offers opportunities for advancement within the marketing department and across the organization, with potential career paths including Senior Product Marketing Specialist, Marketing Manager, or even Director of Marketing
ASSUMPTION: GDMS' Product Marketing Specialist role offers a unique blend of collaboration, growth, and customer focus, with opportunities for career advancement and professional development.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new GDMS product, including market research, competitive analysis, and creation of marketing collateral
- Managing a trade show or event, including logistics, vendor coordination, and on-site support
- Conducting customer interviews and focus groups to gather insights and inform product development and marketing strategies
ASSUMPTION: GDMS' Product Marketing Specialist role involves a wide range of projects and initiatives, requiring strong analytical, communication, and collaboration skills to drive business success.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign process at GDMS, and how does this role fit into that process?
- How does GDMS support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in GDMS' marketing department, and how does the team overcome these challenges?
- How does GDMS measure the success of its marketing campaigns, and what key performance indicators (KPIs) does the team track?
- What opportunities are there for collaboration and knowledge-sharing within GDMS' marketing department and across the organization?
ASSUMPTION: GDMS values candidates who are proactive, curious, and committed to driving business success through innovative marketing strategies. Asking thoughtful questions demonstrates your interest in the role and your eagerness to contribute to GDMS' mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GDMS careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your understanding of GDMS' products and market dynamics
- Prepare examples of successful marketing campaigns or projects you've led in the past, demonstrating your ability to develop and execute strategic marketing initiatives
- Be ready to discuss your approach to market research, competitive analysis, and product positioning during the interview process
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
