📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Ariston Group
🔹 Location: Basildon, Essex, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing the complete UK product portfolio from NPI and launch stages to daily product management
- Researching, analyzing, and identifying trends within the UK & Ireland markets
- Collaborating with various stakeholders, including the Product Marketing team in Europe
- Promoting products and brands, and maintaining relationships with industry influencers and key strategic partners
- Proficient use of systems and software for data analysis and presentation
ASSUMPTION: This role requires a strong understanding of the UK & Ireland markets, as well as the ability to work effectively with diverse teams and stakeholders.
📋 Key Responsibilities
✅ Gather information from various stakeholders to identify market gaps and product opportunities
✅ Act as a product champion, promoting products and brands internally and externally
✅ Support business change and growth by working closely with the Product Marketing team in Europe
✅ Monitor competitor products and market trends, and maintain relationships with industry influencers and key strategic partners
✅ Analyze and present data using systems and software, and discuss details with stakeholders as required
✅ Create engaging, creative, and powerful MS PowerPoint presentations for various needs and audiences
✅ Manage and review Excel data related to sales
✅ Demonstrate product knowledge within the industry, including USPs and technical information for boilers, heat pumps, and water heaters across commercial and domestic sectors
✅ Discuss all brands within Ariston UK (Ariston, Elco, ATAG) with familiarity and ease, including the full product range within each brand
✅ Understand industry legislation and ethical best practices
✅ Complete other reasonable tasks assigned within the Marketing area of responsibility
ASSUMPTION: This role may require occasional travel to attend events and meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing or a related role
Required Skills:
- Competence in the full Microsoft Office Suite (Excel, PowerPoint, Outlook, Teams, Word, etc.)
- Strong written and oral communication skills
- Data entry, analysis, output, and presentation skills
- Ability to manage and complete multiple tasks effectively and efficiently
Preferred Skills:
- Experience in the HVAC or related industries
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the HVAC industry or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on market research for similar roles and experience levels)
Benefits:
- Competitive pension scheme
- Private healthcare
- Life assurance
- Employee assistance program
- 25 days' annual leave (plus bank holidays)
- Flexible working arrangements
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for hybrid working
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Ariston Group operates in the manufacturing industry, specifically focusing on sustainable thermal comfort solutions for climate comfort, water heating, and air handling, as well as components and burners.
Company Size: Ariston Group has over 10,000 employees and a global presence in 40 countries across 5 continents, with 28 production sites and 28 research and development centers.
Founded: Ariston Group was founded in 1930 and is headquartered in Fabriano, Italy, with additional offices in Milan, Italy, and other global locations.
Company Description:
- Ariston Group is a global leader in sustainable thermal comfort, offering a unique and extensive range of solutions for climate comfort, water heating, and air handling, as well as components and burners.
- The group demonstrates its commitment to sustainability through the development of renewable and high-efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling, and solar thermal systems.
- Ariston Group operates under global strategic brands Ariston, Elco, and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, Thermowatt, and Ecoflam in the components and burners business.
Company Specialties:
- Sustainable thermal comfort solutions
- Heat pumps and water heating systems
- Air handling and ventilation systems
- Components and burners
Company Website: https://www.aristongroup.com
ASSUMPTION: Ariston Group's commitment to sustainability and continuous investment in technological innovation make it an attractive employer for candidates interested in a career in the manufacturing industry with a focus on sustainability.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in product marketing or a related role, seeking to develop their career in a global organization.
Reporting Structure: The Product Marketing Specialist will report directly to the Marketing Manager and work closely with the Product Marketing team in Europe, as well as various internal and external stakeholders.
Work Arrangement: This role is based in the company office on a hybrid basis, with the requirement to attend events as needed.
Growth Opportunities:
- Progression to a senior product marketing role within the organization
- Expanding responsibilities to include additional markets or product categories
- Developing expertise in specific areas, such as market research, data analysis, or product promotion
ASSUMPTION: Ariston Group's global presence and diverse product portfolio offer numerous growth opportunities for candidates seeking to develop their careers in the manufacturing industry.
🌍 Location & Work Environment
Office Type: The company office is located in Basildon, Essex, United Kingdom, with hybrid working arrangements available.
Office Location(s): Ariston Group's UK headquarters is located at Viale Aristide Merloni, 45, Fabriano, Marches 60044, IT, with additional offices in Milan, Italy, and other global locations.
Geographic Context:
- Basildon is located in the county of Essex, in the East of England, approximately 25 miles east of central London.
- The area offers a mix of urban and rural environments, with easy access to both the city and the countryside.
- Basildon has a population of around 180,000 people and is well-connected by road and public transport, with excellent links to London and other major cities.
Work Schedule: The standard working week is Monday to Friday, 37.5 hours, with flexibility for hybrid working arrangements.
ASSUMPTION: The hybrid working arrangement offers candidates the opportunity to balance work and personal life more effectively, while still benefiting from the collaborative environment of the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening interview
- Face-to-face or video interview with the hiring manager and/or other team members
- Final interview with the Marketing Director or another senior stakeholder
- Job offer and onboarding
Key Assessment Areas:
- Product marketing experience and skills
- Market research and analysis capabilities
- Communication and presentation skills
- Stakeholder engagement and collaboration
- Problem-solving and decision-making abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, as well as any experience working with similar products or industries.
- Prepare for interview questions related to market research, data analysis, and product promotion, as well as your ability to work effectively with diverse teams and stakeholders.
- Research Ariston Group's products, markets, and competitors to demonstrate your understanding of the role and the industry.
ATS Keywords: Product marketing, market research, data analysis, product promotion, stakeholder engagement, competitor analysis, sales data management, technical knowledge, Microsoft Office Suite, project management, industry legislation, creative thinking, team collaboration, problem-solving
ASSUMPTION: Ariston Group's interview process is designed to assess candidates' skills and experience in product marketing, as well as their fit with the company's culture and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Outlook, Teams, Word, etc.)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Marketing automation and CRM tools (e.g., HubSpot, Salesforce)
ASSUMPTION: Candidates should be proficient in the use of Microsoft Office Suite and have experience with relevant data analysis, project management, and marketing automation tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Ariston Group values creativity, continuous learning, and a commitment to driving progress and improvement.
- Sustainability: The company is dedicated to developing renewable and high-efficiency solutions that minimize its environmental impact.
- Collaboration: Ariston Group fosters a culture of teamwork, open communication, and mutual respect.
Work Style:
- Results-driven: The company expects employees to take ownership of their work and deliver high-quality results.
- Adaptable: Ariston Group values employees who are flexible, resilient, and able to thrive in a dynamic and changing environment.
- Customer-focused: The company prioritizes understanding and meeting the needs of its customers, both internal and external.
Self-Assessment Questions:
- Do you have a proven track record of driving product success through market research, analysis, and strategic planning?
- Are you comfortable working with diverse teams and stakeholders, both internally and externally?
- Do you have strong communication and presentation skills, with the ability to engage and influence others?
ASSUMPTION: Ariston Group's culture values innovation, sustainability, collaboration, and a results-driven, adaptable, and customer-focused work style. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced, dynamic environment
- Balancing the demands of internal stakeholders with the needs of external customers and partners
- Keeping up with industry trends and competitor activity in a rapidly evolving market
- Occasional travel for events and meetings
ASSUMPTION: These challenges are inherent in a product marketing role within a global organization, and candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a dynamic environment.
📈 Similar Roles Comparison
- Product Manager: This role focuses more on the strategic planning and management of products, while the Product Marketing Specialist is responsible for the promotion and market positioning of products.
- Market Research Analyst: This role is more focused on data collection, analysis, and interpretation, while the Product Marketing Specialist is responsible for using market research to inform product strategy and promotion.
- Brand Manager: This role is responsible for the overall brand strategy and management, while the Product Marketing Specialist focuses on the marketing of specific products within the brand portfolio.
ASSUMPTION: These roles share some similarities with the Product Marketing Specialist role, but each has a distinct focus and set of responsibilities.
📝 Sample Projects
- Conducting market research to identify gaps and opportunities in the UK & Ireland markets for Ariston Group's product portfolio
- Developing and executing a product launch campaign for a new boiler model, including market positioning, messaging, and promotional materials
- Analyzing competitor activity and market trends to inform product strategy and positioning
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Product Marketing Specialist role at Ariston Group.
❓ Key Questions to Ask During Interview
- Can you describe the typical career path for a Product Marketing Specialist within the organization?
- How does the Product Marketing team collaborate with other departments, such as Product Management and Sales?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Ariston Group support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit with the organization's values and work style preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, as well as any experience working with similar products or industries.
- Prepare for interview questions related to market research, data analysis, and product promotion, as well as your ability to work effectively with diverse teams and stakeholders.
- Research Ariston Group's products, markets, and competitors to demonstrate your understanding of the role and the industry.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
