📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Zepz
🔹 Location: United Kingdom
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Growing ZEPZ user bases and new feature adoptions, focusing on Remittance products and LatAm audiences.
- Leading customer communication for products, services, and features, targeting both innovation/acquisition and lifecycle engagement of existing customers.
- Partnering closely with Product Managers to ensure optimal product-market fit, establish compelling, differentiated value propositions, and define the go-to-market strategy that dominates the market for each product.
- Taking full control of campaign development and execution, ensuring flawless execution across all initiatives.
- Building playbooks and scalable, repeatable models to effectively communicate our product pipeline across all channels and markets.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally to drive user growth and product adoption.
📋 Key Responsibilities
✅ Play a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on new products.
✅ Lead the creation of impactful customer communication for products, services, and features, targeting both innovation/acquisition and lifecycle engagement of existing customers.
✅ Partner closely with Product Managers to ensure optimal product-market fit, establish compelling, differentiated value propositions, and define the go-to-market strategy that dominates the market for each product.
✅ Take full control of campaign development and execution, ensuring flawless execution across all initiatives.
✅ Build playbooks and scalable, repeatable models to effectively communicate our product pipeline across all channels and markets.
✅ Exercise strong stakeholder management to ensure alignment and drive momentum.
✅ Apply data-driven decision-making to accelerate user growth and maximize customer adoption, unblocking stagnation.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis to drive product success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Extensive experience in a PMM role, with a strong background in defining strategic direction and leading the execution of complex go-to-market campaigns that require seamless collaboration across cross-functional teams.
Required Skills:
- Proven experience in B2C product marketing, growth strategies, or consumer marketing in a fast-faced global tech company.
- Outstanding communication and interpersonal skills, with the ability to engage with a wide range of people and thrive in a diverse and fast-paced environment.
- A seasoned consumer marketer, with expertise in understanding and leveraging various channels, including CRM, digital platforms, and offline marketing.
Preferred Skills:
- Strong familiarity with Mode data platform.
- Past experience of marketing to immigrant communities.
- Experience with B2B product marketing.
ASSUMPTION: Candidates should have a proven track record in product marketing and be comfortable working in a dynamic, global environment.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per year (Estimated based on industry standards for a PMM role in the UK with 5-10 years of experience)
Benefits:
- Unlimited Annual Leave
- Private Medical Cover
- Retirement
- Life Assurance
- Parental Leave
Working Hours: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a PMM role in the UK with 5-10 years of experience. Actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on international money transfers and remittances.
Company Size: 1,001-5,000 employees, making it a mid-sized company with a significant global presence.
Founded: 2021, with a brief history of disrupting the international money transfer industry by taking it online and making it more convenient, secure, and flexible.
Company Description:
- Zepz is powering two leading global payments brands: WorldRemit and Sendwave.
- The company represents brands that disrupted an industry previously dominated by offline legacy players by taking international money transfers online.
- Zepz is a remote-first employer, with team members located across six continents.
Company Specialties:
- International money transfers
- Remittances
- Digital payments
- Financial technology
Company Website: ZepzPay.com
ASSUMPTION: Zepz is a dynamic, global company with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and progression within the company.
Reporting Structure: The Product Marketing Specialist will report directly to the Director, PMM and Insights.
Work Arrangement: Remote OK, with flexibility for remote work and the option to work from talent cluster locations.
Growth Opportunities:
- Potential career progression within the Product Marketing team or other departments within the company.
- Opportunities to work on diverse projects and gain exposure to different aspects of the business.
- Chance to grow with the company as it continues to expand and innovate in the global financial services market.
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing, global company with a strong focus on innovation and customer-centricity.
🌍 Location & Work Environment
Office Type: Remote-first, with workspace available in talent cluster locations.
Office Location(s): United Kingdom (with remote work flexibility)
Geographic Context:
- The United Kingdom has a thriving financial services industry and is home to many global companies.
- The UK offers a multicultural environment with a diverse talent pool.
- The UK has a well-established infrastructure for remote work and collaboration.
Work Schedule: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The remote-first work environment offers flexibility and the opportunity to work from various locations within the UK or internationally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Product Marketing team
- Final interview with the Director, PMM and Insights
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with Zepz's values
- Technical skills and experience in product marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with product marketing, go-to-market strategies, and customer engagement.
- Demonstrate your understanding of Zepz's mission and values in your application materials.
ATS Keywords: Product Marketing, Go-to-Market Strategy, Customer Engagement, Remittance, Financial Services, Global Marketing, Cross-Functional Collaboration, Data-Driven Decision Making
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your relevant experience and skills.
🛠️ Tools & Technologies
- Mode data platform
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Act like owners
- Embrace embarrassing honesty
- Have a bias to action
- Strive to be better
- Be inclusive
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Customer-centric
Self-Assessment Questions:
- Do you have experience working in a remote or hybrid work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have experience with customer-centric marketing strategies?
ASSUMPTION: Zepz values candidates who are aligned with their commitments to acting like owners, embracing honesty, and being inclusive.
⚠️ Potential Challenges
- Working in a fast-paced, global environment may require adaptability and resilience.
- Collaborating with cross-functional teams may present communication and coordination challenges.
- Managing multiple projects and priorities may require strong time management and organizational skills.
- Working with diverse customer segments may require cultural sensitivity and understanding.
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other PMM roles, this position focuses more on remittance products and LatAm audiences.
- Industry-specific context: The financial services industry is highly competitive, with a strong focus on innovation and customer-centricity.
- Career path comparison: This role offers opportunities for growth and progression within the company, with potential career paths in product marketing, management, or other departments.
ASSUMPTION: This role is unique in its focus on remittance products and LatAm audiences, offering a specialized career path within the financial services industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new remittance product targeting LatAm audiences.
- Creating a customer communication campaign to improve user engagement and retention for existing remittance services.
- Conducting market research to identify opportunities for product innovation and expansion within the remittance market.
ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the Product Marketing Specialist role at Zepz.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap for the Remittance Plus team and how this role fits into it?
- How does the Product Marketing team collaborate with other departments, such as Product and Engineering?
- What are the most significant challenges facing the Remittance Plus team, and how can this role help address them?
- What opportunities are there for professional growth and development within the Product Marketing team or other departments?
- How does Zepz support work-life balance for its employees, particularly those working remotely?
ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you better understand the work environment and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and cover letter through the Zepz careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interviews by researching Zepz's mission, values, and products.
- If selected, be prepared to provide examples of your past work and achievements in product marketing.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
