Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Capital Group

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Defining, planning, and creating product and thematic materials to promote investment offerings
• Collaborating with various stakeholders to deliver high-quality marketing content that aligns with business objectives
• Working across the business to create and review product messaging and materials
• Creating and owning the messaging and content for a range of materials
• Ensuring the investment strategy, product positioning, client feedback, investment insights, and responses to sales objections are considered in the materials

ASSUMPTION: This role requires a strong understanding of investment management products and asset management, as well as experience in creating relevant content that supports the marketing and selling of investment products in Canada.

📋 Key Responsibilities

✅ Define, plan, and create product and thematic materials to promote investment offerings

✅ Collaborate with key stakeholders to deliver high-quality marketing content that aligns with business objectives

✅ Work across the business to create and review product messaging and materials

✅ Create and own the messaging and content for a range of materials

✅ Ensure the investment strategy, product positioning, client feedback, investment insights, and responses to sales objections are considered in the materials

✅ Work closely with team members to ensure that the latest product messaging and insights are consistent across marketing channels

✅ Responsible for the delivery and prioritization of the marketing toolkit for specific strategies in response to business priorities

ASSUMPTION: The role may require occasional travel to attend meetings or industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5 years of experience in investment product marketing

Required Skills:

• Deep understanding of investment management products and asset management
• Experience in creating relevant content that supports the marketing and selling of investment products in Canada
• Experience of working with sales teams to support and drive engagement with prospects and clients
• Excellent written and oral communication skills
• Strong stakeholder management and ability to build strong working relationships
• High levels of energy and commitment, with the ability to meet tight deadlines and prioritize effectively

Preferred Skills:

• Experience working with both institutional and financial intermediary channels
• Fluency in French

ASSUMPTION: A Master's degree in a related field or relevant certifications (e.g., CFA, CIM) may be beneficial but are not required.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Marketing Specialist with 5-10 years of experience in the financial services sector in Toronto)

Benefits:

• Annual Performance Bonus
• Profitability Bonus
• Retirement Plan (Capital contributes 15% of eligible earnings)

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 5,001-10,000 employees

Founded: 1931

Company Description:

• Capital Group is a global investment management firm established in 1931, with 31 offices around the globe
• They provide carefully researched investment solutions and services to financial professionals
• Capital Group is committed to diversity, equity, and inclusion, and offers equal opportunities to all employees and job applicants

Company Specialties:

• Investment Management

Company Website: capitalgroup.com

ASSUMPTION: Capital Group is a well-established company with a strong reputation in the financial services industry. They offer competitive compensation and benefits packages and are committed to providing a supportive work environment for their employees.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Product Marketing

Work Arrangement: Hybrid (On-site with flexibility for remote work)

Growth Opportunities:

• Potential career progression into senior marketing roles within the company
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development and training opportunities

ASSUMPTION: The Product Marketing Specialist role offers opportunities for career growth and professional development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 333 South Hope Street, Los Angeles, CA 90071, US (Headquarters); Toronto, Ontario, Canada (This role)

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and entertainment scene
• The city offers a high quality of life, with access to excellent education, healthcare, and recreational facilities
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The work environment at Capital Group's Toronto office is collaborative and supportive, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Understanding of investment management products and asset management
• Experience in creating relevant content for marketing and sales purposes
• Communication skills and ability to work effectively with stakeholders
• Problem-solving and prioritization skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with investment management products and asset management, as well as your ability to create compelling marketing content
• Demonstrate your understanding of the investment management industry and Capital Group's business

ATS Keywords: Investment Product Marketing, Content Creation, Stakeholder Management, Communication Skills, Sales Support, Investment Insights, Client Engagement, Marketing Strategy

ASSUMPTION: The interview process for this role may take one to three months, from resume submission to offer. Financial transactions are never part of the job onboarding process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and tasks assigned.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Respect

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving business objectives
• Adaptable and able to work in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do I have a strong understanding of investment management products and asset management?
• Am I able to create compelling marketing content that supports the selling of investment products?
• Do I have excellent communication skills and the ability to work effectively with stakeholders?
• Am I able to meet tight deadlines and prioritize effectively in a fast-paced environment?

ASSUMPTION: Capital Group values diversity, equity, and inclusion, and is committed to providing a supportive and inclusive work environment for all employees.

⚠️ Potential Challenges

• Occasional travel may be required for meetings or industry events
• The role may involve working on multiple projects simultaneously, requiring strong prioritization and time management skills
• The investment management industry can be competitive and fast-paced, requiring adaptability and a strong work ethic
• The role may require working with stakeholders who have varying levels of knowledge and expertise in marketing and investment management

ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator role within the investment management industry
• However, the Product Marketing Specialist role is more focused on creating and owning the messaging and content for a range of materials, rather than managing marketing campaigns or events
• Career progression from this role may include senior marketing roles within the company, such as Senior Marketing Manager or Head of Marketing

ASSUMPTION: The Product Marketing Specialist role is a unique and specialized role within the investment management industry, with a focus on creating compelling marketing content that supports the selling of investment products.

📝 Sample Projects

• Creating and updating product fact sheets and sales books for a range of investment strategies
• Developing and implementing marketing campaigns to promote new investment products or strategies
• Collaborating with sales teams to create targeted marketing materials for specific clients or prospects
• Conducting market research and analysis to inform marketing strategies and tactics

ASSUMPTION: The specific projects assigned to the Product Marketing Specialist may vary depending on the business priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does Capital Group support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility?
• How does Capital Group measure the success of its marketing efforts, and how will my performance be evaluated?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Capital Group and the investment management industry, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.