Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Storio Group

🔹 Location: Barcelona, Spain

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving product performance and marketing initiatives through data analysis
• Conducting market research and competitive analysis to identify trends and opportunities
• Collaborating with cross-functional teams to develop go-to-market strategies and content
• Crafting compelling messaging and value propositions for products
• Contributing to the strategic roadmap for emerging categories

ASSUMPTION: This role requires a balance of analytical skills and creativity, with a strong focus on collaboration and influencing others.

📋 Key Responsibilities

✅ Monitor and analyze key performance indicators (KPIs) to track product performance and marketing initiatives

✅ Conduct market research and competitive analysis to identify trends and opportunities

✅ Collaborate with Brand, Marketing, Commercial, and Studio teams to create engaging content for campaigns

✅ Develop, plan, and execute go-to-market strategies for new product launches and feature updates

✅ Craft compelling value propositions and messaging for products, ensuring consistent and impactful communication across all channels

✅ Formulate a clear roadmap for emerging categories, building business cases to prioritize resources and drive their evolution

ASSUMPTION: This role involves a mix of strategic thinking, data-driven decision making, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in product marketing, brand management, or a related role

Required Skills:

• Proven experience in launching products, developing go-to-market plans, or managing product lifecycles
• Strong commercial acumen, with the ability to self-serve data and analyze trends
• Excellent communication skills in English, with proficiency in additional languages being a bonus
• Experience working with diverse teams, such as product management, commercial, user experience, and research

Preferred Skills:

• Industry insight and understanding of the competitive landscape
• Customer-centric approach, with experience in customer research and interpreting market trends
• Compelling storytelling abilities, with a strong track record in content creation and product launches
• Influential collaboration skills, with the ability to drive alignment on product priorities and strategies
• Strategic thinking and holistic approach to product and category roles within the overall strategy

ASSUMPTION: Candidates with a proven track record in product marketing or related fields, along with strong analytical and communication skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level marketing roles in Barcelona)

Benefits:

• Meaningful work creating personalized photo products that help people preserve and share their stories
• A culture of heart, with a focus on diversity, respect, and genuine relationships
• A commitment to excellence, with a drive for continuous improvement and informed decision-making
• Ownership and growth opportunities, with empowerment to take ownership of work and shape one's future
• A spirit of curiosity, with encouragement for innovation, diverse perspectives, and new ideas
• A focus on joy, with an effort to find and share joy in work and interactions with others

Working Hours: Full-time, 40 hours per week, with flexible working arrangements available

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in Barcelona, with benefits tailored to the company's culture and values.

📌 Applicant Insights

🔍 Company Context

Industry: Storio Group operates in the software development industry, specializing in personalized photo products and services

Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Storio Group was founded in 2010, with a history of innovation and expansion in the personalized photo products market

Company Description:

• Storio Group brings customers' stories to life through high-quality personalized photo products, such as photo books, wall decor, calendars, and gifts
• The company's innovative technology enables customers to easily personalize their creations for themselves or as thoughtful gifts
• Storio Group is a place where life's stories are made, crafted, and shared, with a focus on creating new ways to pass memories and stories between people and generations

Company Specialties:

• Personalized photo products
• Photo book creation
• Wall art and home decor
• Gift items
• Innovative photo product technology

Company Website: https://www.storiogroup.com/

ASSUMPTION: Storio Group's focus on personalized photo products and innovative technology sets it apart in the market, offering applicants a unique opportunity to contribute to a meaningful and growing industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Product Marketing Specialist will report directly to the Product Marketing Lead Specialist

Work Arrangement: On-site, with the opportunity for flexible working arrangements

Growth Opportunities:

• Advancement to a senior role within the Product Marketing team
• Expansion into other areas of the business, such as Brand, Marketing, or Commercial teams
• International opportunities, as Storio Group has offices across Europe

ASSUMPTION: This role offers strong growth potential, both within the Product Marketing team and across the broader organization, as well as internationally.

🌍 Location & Work Environment

Office Type: Storio Group's Barcelona office is a vibrant and collaborative workspace, fostering creativity and innovation

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is a dynamic and multicultural city, offering a high quality of life with a rich cultural scene, beautiful architecture, and a Mediterranean climate
• The city is well-connected by public transportation, with easy access to beaches, parks, and various neighborhoods
• Barcelona is a major hub for technology and innovation, with a thriving startup ecosystem

Work Schedule: Full-time, with flexible working arrangements available

ASSUMPTION: Barcelona offers an attractive work-life balance, with a vibrant cultural scene and a strong focus on innovation and technology.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Product Marketing Lead Specialist and a team member
• Final interview with the Head of Marketing

Key Assessment Areas:

• Data analysis and interpretation skills
• Market research and competitive analysis abilities
• Cross-functional collaboration and teamwork
• Communication and presentation skills
• Cultural fit and alignment with Storio Group's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your market research, competitive analysis, and go-to-market strategies
• Demonstrate your understanding of Storio Group's products and market position
• Showcase your ability to work collaboratively and influence others without direct authority

ATS Keywords: Product Launch, Go-to-Market Strategy, Data Analysis, Market Research, Competitive Analysis, Content Creation, Customer Research, Strategic Thinking, Storytelling, Influencing, Commercial Acumen, Trend Analysis, Value Proposition, Team Collaboration

ASSUMPTION: Storio Group's interview process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making, collaboration, and strategic thinking.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Google Analytics)
• Market research and competitive analysis tools (e.g., SimilarWeb, SEMrush)
• Project management tools (e.g., Asana, Trello)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Meaningful work
• Heart and respect
• Excellence
• Ownership and growth
• Curiosity
• Joy

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and curious
• Focused on creating joy and positive experiences

Self-Assessment Questions:

• Do you find joy in helping others preserve and share their stories?
• Are you comfortable working collaboratively with diverse teams to achieve shared goals?
• Do you thrive in a data-driven environment, using insights to inform decision-making and strategy?
• Are you passionate about creating meaningful and impactful content that resonates with customers?

ASSUMPTION: Storio Group values candidates who are passionate about their mission, collaborative, data-driven, and committed to creating joy and positive experiences.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing data-driven decision making with creative and innovative thinking
• Working effectively with diverse teams, including remote colleagues
• Adapting to a fast-paced and evolving market

ASSUMPTION: These challenges can be overcome through strong organizational skills, strategic thinking, and effective communication and collaboration.

📈 Similar Roles Comparison

• Product Marketing Specialist vs. Brand Manager: Both roles focus on product positioning and messaging, but the Product Marketing Specialist role is more data-driven and focused on go-to-market strategies
• Industry-specific context: Storio Group operates in the personalized photo products market, with a focus on innovation and technology
• Career path comparison: The Product Marketing Specialist role can lead to senior roles within the Product Marketing team or expansion into other areas of the business

ASSUMPTION: The Product Marketing Specialist role at Storio Group is unique, with a strong focus on data-driven decision making, collaboration, and innovation in the personalized photo products market.

📝 Sample Projects

• Conducting a competitive analysis of rival photo product services and identifying opportunities for differentiation
• Developing a go-to-market strategy for a new line of personalized photo gifts, including target audience identification, messaging, and channel selection
• Analyzing customer data to identify trends and opportunities for new product features or services

ASSUMPTION: These sample projects demonstrate the data-driven, collaborative, and strategic nature of the Product Marketing Specialist role at Storio Group.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Product Marketing team?
• How does Storio Group approach customer research and market trends to inform product positioning and messaging?
• What opportunities are there for growth and development within the Product Marketing team and across the broader organization?
• How does Storio Group foster a culture of innovation and curiosity, and what role does this play in the Product Marketing team's success?
• What are the key challenges facing the Product Marketing team in the coming months, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the team, and the broader organization, as well as their ability to contribute to the team's success and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your market research, competitive analysis, and go-to-market strategies
• Demonstrate your understanding of Storio Group's products and market position
• Showcase your ability to work collaboratively and influence others without direct authority
• Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.